Mini
Content Marketing comparison of websites for maryland.gov
maryland.gov
sosnc.gov
nbcwashington.com
nc.gov
nv.gov
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | maryland.gov | sosnc.gov | nv.gov | nbcwashington.com | nc.gov | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 2019160 | x | x | x | x |
| Youtube subscribers | 8770 | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 1042 | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | maryland.gov | sosnc.gov | nv.gov | nbcwashington.com | nc.gov |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 18,488,908 | 84,392 | 5,235,360 | 1,249,592 | 3,816,235 |
| Number of Referring Domains (Content Popularity) (day) | 41,144 | 1,865 | 24,458 | 27,188 | 20,965 |
| Number of URLs found in the index (day) | 1,355,617 | 33,117 | 2,115,859 | 621,552 | 1,170,896 |
| Number of IPs that refer to domain (day) | 26,035 | 1,541 | 16,862 | 19,085 | 13,755 |
| Number of subnets that refer to domain (day) | 16,137 | 1,301 | 11,590 | 12,534 | 9,361 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 623 | 36 | 423 | 179 | 282 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 49,281 | 29,788 | 9,307 | 4,098 | 9,851 |
| Number of governmental and .gov - related domains that refer to domain (day) | 341 | 54 | 225 | 48 | 259 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,062,977 | 870 | 48,646 | 977 | 738,912 |
| The exact number of educational domains that refer to domain (day) | 589 | 36 | 410 | 161 | 266 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 49,146 | 29,788 | 9,271 | 4,046 | 9,725 |
| The exact number of government domains that refer to domain (day) | 325 | 52 | 216 | 46 | 254 |
| The exact number of government links that refer to domain (day) | 1,062,884 | 868 | 48,633 | 972 | 738,902 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 10 | 0 | 2 | 0 |
| The number of outgoing links for this domain (day) | 4 | 11 | 1 | 4 | 0 |
| Average number of internal links for domain (day) | 26 | 110 | 28 | 21 | 6 |
| Link Strength of Referring Domains (Content Popularity) (day) | 64 | 40 | 57 | 65 | 62 |
| Authority of Referring Domains (Content Popularity) (day) | 74 | 27 | 72 | 55 | 71 |
| TrustMetric value for domain (day) - Majestic metric | 74 | 27 | 72 | 55 | 71 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Maryland.gov - Official Website of the State of Maryland |
|
| Desktop speed score | 39 |
|---|---|
| Mobile speed score | 29 |
| Mobile usability score | 97 |
| Number of all page resources | 114 |
| Number of static page resources | 79 |
| Number of JS page resources | 49 |
| Number of styles (CSS) page resources | 12 |
| Total request weight | 15 kb |
| HTML response weight | 123 kb |
| CSS response weight | 534 kb |
| Images response weight | 777 kb |
| JS response weight | 4954 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://maryland.gov/
http://www.maryland.gov/
http://www.maryland.gov/Pages/default.aspx
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Cache (desktop) by setting expiry date for https://egov.maryland.gov/common/nate/v2/css/animate.css
https://egov.maryland.gov/common/nate/v2/dist/brands/mdgov/mdgov.min.css
https://egov.maryland.gov/common/nate/v2/dist/core/js/nate.min.js
|
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Cache (mobile) by setting expiry date for https://egov.maryland.gov/common/nate/v2/css/animate.css
https://egov.maryland.gov/common/nate/v2/dist/brands/mdgov/mdgov.min.css
https://egov.maryland.gov/common/nate/v2/dist/core/js/nate.min.js
|
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Minify your CSS files (desktop) https://www.google.com/cse/static/element/af400e744a60d2b3/default+en.css - 3.8KiB (40%)
https://cdn.botframework.com/botframework-webchat/latest/botchat.css - 2.9KiB (15%)
https://www.google.com/cse/static/style/look/v2/default.css - 577B (19%)
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Minify your CSS files (mobile) https://www.google.com/cse/static/element/af400e744a60d2b3/default+en.css - 3.8KiB (40%)
https://cdn.botframework.com/botframework-webchat/latest/botchat.css - 2.9KiB (15%)
https://www.google.com/cse/static/style/look/v2/default.css - 577B (19%)
|
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Minify HTML files (desktop) http://www.maryland.gov/Pages/default.aspx - 1.8KiB (12%)
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Minify HTML files (mobile) http://www.maryland.gov/Pages/default.aspx - 22KiB (29%)
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Minify JavaScript files (desktop) https://egov.maryland.gov/common/nate/v2/js/lib/handlebars.js?_=1553920598249 - 10.2KiB (30%)
http://www.maryland.gov/WebResource.axd?d=rpeasu5WysGkAIH-5D8zoV9e7C2D_sPOeaqSV5Te_bLXNVzG5Gx4jqNmwa8vo0rIEeHyg3uOdQRpl90n49OMbA0s6KA1&t=636271527501517547 - 5.9KiB (29%)
https://egov.maryland.gov/common/nate/v2/js/lib/sortable.js?_=1553920598250 - 2.5KiB (48%)
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Minify JavaScript files (mobile) https://egov.maryland.gov/common/nate/v2/js/lib/handlebars.js?_=1553920614424 - 10.2KiB (30%)
https://egov.maryland.gov/common/nate/v2/js/lib/sortable.js?_=1553920614425 - 2.5KiB (48%)
https://egov.maryland.gov/common/nate/v2/js/lib/waypoints/jquerywaypoints.js?_=1553920614423 - 624B (18%)
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Optimize image files (desktop) https://egov.maryland.gov/common/nate/v2/img/changingMD-400x400.png - 22.3KiB (77%)
http://www.maryland.gov/Pictures/eagle.jpg - 6.2KiB (17%)
https://scontent.xx.fbcdn.net/v/t1.0-1/p200x200/17796034_1181931831929858_5885118413328541203_n.png?_nc_cat=104&_nc_ht=scontent.xx&oh=4a385edaf09cb026bdbf51a426e1ca93&oe=5D0222F5 - 5.4KiB (13%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2878.
- The competing domain nc.gov has achieved a score of 1272
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is nevada (based on first 10 subpages of examined domain).
- Competitor sosnc.gov has achieved a value of 870 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 341 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 49146 .
- The achieved value for the metric: "Number of incoming backlinks from .GOV domains (daily value)" is 1062884 .
Social media
- The main domain has a YouTube account.
- 100% of this group of domains has a Twitter account.
- 20% of this group of domains has a LinkedIn account.
- 20% of this group of domains has a Youtube account.
- The number of YouTube views of the main domain is 439072 (since the last update).
Seo
- The competitors (sosnc.gov) best performing keyword is liens and it was found on the position 13
- The average position in the search engine rankings for the website nv.gov is 49.
- The URL https://www.maryland.gov/ occurs most frequently in the search engine results.
- This free report has been updated for the main domain on 2020-01-30.
- The main domain's best performing keyword is official and it was found on the position 57
Server
- The competitor`s sosnc.gov size of the website should reach 0 pages.
- It would be an advantage to compress the image at the competitor sosnc.gov website: http://sosnc.gov/images/lobbyingCompliance.png in order to 63.9KiB kb.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.8KiB kb each time the page is loaded.
- The total amount of the website requests on the main domain was calculated at 15 kb.
- The HTML script of the main domain weighs 4954 kb.