Mini Content Marketing comparison of websites for mailchimp.com

mailchimp.com

84%

zoho.com

52%
Change competitor

intercom.com

38%
Change competitor

2checkout.com

34%
Change competitor

podio.com

27%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric mailchimp.com zoho.com intercom.com podio.com 2checkout.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric mailchimp.com zoho.com intercom.com podio.com 2checkout.com
Number of Referring Backlinks (Content Popularity) (day) 56,017,271 14,135,064 2,728,206 1,311,699 7,728,964
Number of Referring Domains (Content Popularity) (day) 250,469 61,651 18,311 13,741 13,302
Number of URLs found in the index (day) 954,954 455,860 477,871 134,630 435,263
Number of IPs that refer to domain (day) 137,261 44,585 14,126 10,196 10,417
Number of subnets that refer to domain (day) 59,209 27,051 10,057 7,418 7,778
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,123 767 44 148 25
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 49,198 49,506 856 2,065 217
Number of governmental and .gov - related domains that refer to domain (day) 376 109 7 24 6
Number of government and .gov - related external backlinks that link to domain (day) 31,222 15,972 19 400 22
The exact number of educational domains that refer to domain (day) 537 379 25 67 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) 26,496 5,552 377 1,212 109
The exact number of government domains that refer to domain (day) 129 29 3 4 2
The exact number of government links that refer to domain (day) 5,089 1,318 11 5 4
Average number of outgoing links to unique domains for that domain (day) 3 1 1 1 1
The number of outgoing links for this domain (day) 3 1 2 3 2
Average number of internal links for domain (day) 17 6 28 8 3
Link Strength of Referring Domains (Content Popularity) (day) 75 63 61 49 57
Authority of Referring Domains (Content Popularity) (day) 81 76 51 54 64
TrustMetric value for domain (day) - Majestic metric 81 76 51 54 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Marketing Automation - Sell More Stuff | MailChimp
Desktop speed score 89
Mobile speed score 78
Mobile usability score 94
Number of all page resources 35
Number of static page resources 28
Number of JS page resources 6
Number of styles (CSS) page resources 1
Total request weight 4 kb
HTML response weight 66 kb
CSS response weight 126 kb
Images response weight 408 kb
JS response weight 222 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-MCZTKL
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-MCZTKL
https://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.33 seconds
Optimize image files (desktop)
https://mailchimp.com/assets/images/root/background-a6a0bb13.jpg - 13.7KiB (30%)
https://static.mailchimp.com/web/root/collage-sell-blank.gif - 2.1KiB (65%)
https://static.mailchimp.com/web/root/screenshot-automate-blank.gif - 2KiB (74%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2957.
  • The competing domain intercom.com has achieved a score of 1330

Content

  • 153 Words / phrases were found at competitor "2checkout.com".
  • The word or combination of words with the lowest median result regarding the frequency is automation sell (based on first 10 subpages of examined domain).
  • The term mailchimp only appears on this website and not on the websites of the competition.
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 56017271.
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 49198 .

Social media

  • 80% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter fans belonging to the competitor 2checkout.com tweet account is 4343 (since the last update).
  • The number of Twitter Following for the competitor zoho.com tweet account is 2534 (since the last update).
  • The number of Twitter favorites for the competitor 2checkout.com tweet account is 11700 (since the last update).

Seo

  • The search engine rankings update for the main domain took place on 2020-02-14.
  • The best position ever found for the main domain was 1 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 931939 per month (traffic).
  • From this group of websites, the domain 2checkout.com has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The page http://zoho.com/ has 2 unnecessary redirects until it shows a URL with content.
  • The competitor's intercom.com meta title is: Customer Messaging Platform | Intercom .
  • On the homepage, belonging to zoho.com 5 CSS files can be identified.
  • It would be an advantage to compress the image at the main domain: https://static.mailchimp.com/web/root/screenshot-automate-blank.gif in order to 2KiB kb.
  • The number of Javascript resources (on the homepage of the main domain) is 6 .