Mini
Content Marketing comparison of websites for lowes.ca
homedepot.com
lowes.ca
deltafaucet.com
urbanbarn.com
umbra.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lowes.ca | homedepot.com | urbanbarn.com | umbra.com | deltafaucet.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 8350810 |
| Youtube subscribers | x | x | x | x | 18900 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 285 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lowes.ca | homedepot.com | urbanbarn.com | umbra.com | deltafaucet.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,009,363 | 20,614,504 | 111,723 | 44,609 | 2,884,245 |
| Number of Referring Domains (Content Popularity) (day) | 6,303 | 88,517 | 1,920 | 3,487 | 9,076 |
| Number of URLs found in the index (day) | 57,049 | 12,374,664 | 245,766 | 170,972 | 744,109 |
| Number of IPs that refer to domain (day) | 4,525 | 49,172 | 1,329 | 2,616 | 5,973 |
| Number of subnets that refer to domain (day) | 2,770 | 26,271 | 1,048 | 2,139 | 4,010 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | 380 | x | 13 | 11 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | 5,541 | x | 56 | 56 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 117 | 1 | x | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1 | 732 | 2 | x | 180 |
| The exact number of educational domains that refer to domain (day) | 1 | 347 | x | 8 | 11 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1 | 5,347 | x | 47 | 56 |
| The exact number of government domains that refer to domain (day) | x | 110 | 1 | x | 2 |
| The exact number of government links that refer to domain (day) | x | 722 | 2 | x | 180 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 4 | 2 | 3 | 4 |
| The number of outgoing links for this domain (day) | 8 | 4 | 3 | 5 | 5 |
| Average number of internal links for domain (day) | 63 | 72 | 105 | 96 | 42 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 62 | 39 | 41 | 54 |
| Authority of Referring Domains (Content Popularity) (day) | 38 | 81 | 18 | 57 | 63 |
| TrustMetric value for domain (day) - Majestic metric | 38 | 81 | 18 | 57 | 63 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Lowe's Canada: Home Improvement, Appliances, Tools, Bathroom, Kitchen |
|
| Desktop speed score | 58 |
|---|---|
| Mobile speed score | 49 |
| Mobile usability score | 98 |
| Number of all page resources | 176 |
| Number of static page resources | 116 |
| Number of JS page resources | 62 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 27 kb |
| HTML response weight | 119 kb |
| CSS response weight | 1294 kb |
| Images response weight | 733 kb |
| JS response weight | 3552 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/satelliteLib-e7be4dd59ea68e8f6200a6c94c79d91267e23815.js
https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/scripts/satellite-55d39fdc33316200140018ee.js
https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/scripts/satellite-560d711562306507ba00061c.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/satelliteLib-e7be4dd59ea68e8f6200a6c94c79d91267e23815.js
https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/scripts/satellite-55d39fdc33316200140018ee.js
https://assets.adobedtm.com/a79066311cccac7e8666800492afa7c9f1e49767/scripts/satellite-560d711562306507ba00061c.js
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Speed up server response time
Response time in 0.92 seconds
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Minify your CSS files (desktop) https://www.lowes.ca/Bundles/Themes/styleca?v=Zr6PIGEYS247Y_MTAar79I_aqpMg1qPByVKDUln5Wl41 - 27.5KiB (40%)
https://www.lowes.ca/Navigation/css/HeaderLowesCa.css?v=20163108T1455 - 595B (20%)
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Minify your CSS files (mobile) https://www.lowes.ca/Bundles/Themes/styleca?v=Zr6PIGEYS247Y_MTAar79I_aqpMg1qPByVKDUln5Wl41 - 27.5KiB (40%)
https://www.lowes.ca/Navigation/css/HeaderLowesCa.css?v=20163108T1455 - 595B (20%)
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Minify HTML files (desktop) https://lowes.exchangesolutions.com/veo/cors/?xdm_e=https%3A%2F%2Fwww.lowes.ca&xdm_c=default7028&xdm_p=1 - 1.1KiB (39%)
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Minify HTML files (mobile) https://lowes.exchangesolutions.com/veo/cors/?xdm_e=https%3A%2F%2Fwww.lowes.ca&xdm_c=default6709&xdm_p=1 - 1.1KiB (39%)
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Minify JavaScript files (desktop) https://www.lowes.ca/HomePage/Scripts/swiper.js - 61.4KiB (49%)
https://www.lowes.ca/Scripts/openpopboxnew.js - 3.7KiB (40%)
https://www.lowes.ca/Navigation/js/FooterLowesCa.js - 2.8KiB (46%)
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Minify JavaScript files (mobile) https://www.lowes.ca/HomePage/Scripts/swiper.js - 61.4KiB (49%)
https://www.lowes.ca/Scripts/openpopboxnew.js - 3.7KiB (40%)
https://www.lowes.ca/Navigation/js/FooterLowesCa.js - 2.8KiB (46%)
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Optimize image files (desktop) https://images.atgstores.com/images/layout/spriteatg122314.png - 20.8KiB (31%)
https://images.lowes.ca/images/layout/wk23_l1_bogo.jpg - 7.9KiB (29%)
https://images.lowes.ca/images/layout/week23_universalbanner_monday_1.jpg - 7.1KiB (37%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1161.
- The competing domain deltafaucet.com has achieved a score of 675
Content
- The word or combination of words with the lowest median result regarding the frequency is restaurant shop (based on first 10 subpages of examined domain).
- We think there is a blog section on the competitors website "deltafaucet.com".
- The competitor "umbra.com" enables visitors to subscribe to their newsletter list.
- The term delta only occurs on the deltafaucet.com website and not on the website of the main domain.
- Competitor homedepot.com has achieved a value of 110 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- The domain umbra.com has an Instagram account.
- The domain deltafaucet.com has a YouTube account.
- 80% of this group of domains has a Twitter account.
- The number of Twitter Following for the main domain is 2149 (since the last update).
- The number of instagram posts on the main domain is 1002 (since the last update).
Seo
- The URL https://www.homedepot.com/b/Lighting-Lamps/N-5yc1vZc7pd is the most frequent url in our search engine rankings, which belongs to the competitor homedepot.com
- The competitor umbra.com should get at least 56 visitors from the search engine per month.
- The URL https://www.lowes.ca/kitchen/kitchen-cabinets/ is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 57.
- The competing websites have an average search engine position of 300349 in our rankings.
Server
- The CSS of the competitor urbanbarn.com website accounts for6% of all data transfers.
- On the homepage, belonging to homedepot.com 1 CSS files can be identified.
- The mobile version of the competitor homedepot.com achieved 60 points for the server response and website loading times in the Google Insights test.
- The CSS file on the main domain https://www.lowes.ca/Navigation/css/HeaderLowesCa.css?v=20163108T1455 could be compressed to save 20% - 595B kb.
- The number of Javascript resources (on the homepage of the main domain) is 62 .