Mini Content Marketing comparison of websites for library.duke.edu

behance.net

74%
Change competitor

library.duke.edu

47%

library.pitt.edu

40%
Change competitor

lib.utk.edu

30%
Change competitor

cs.usfca.edu

28%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric library.duke.edu behance.net lib.utk.edu cs.usfca.edu library.pitt.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric library.duke.edu behance.net lib.utk.edu cs.usfca.edu library.pitt.edu
Number of Referring Backlinks (Content Popularity) (day) 262,994 112,684,715 128 1,268 1,529
Number of Referring Domains (Content Popularity) (day) 8,185 319,624 22 114 93
Number of URLs found in the index (day) 173,702 10,040,655 36 183 1,481
Number of IPs that refer to domain (day) 6,781 161,339 22 103 93
Number of subnets that refer to domain (day) 5,401 67,216 22 99 89
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,019 1,744 3 7 13
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 28,938 1,620,943 3 36 177
Number of governmental and .gov - related domains that refer to domain (day) 22 179 x x 1
Number of government and .gov - related external backlinks that link to domain (day) 311 4,312 x x 35
The exact number of educational domains that refer to domain (day) 855 587 2 6 8
Number of Backlinks from .EDU Domains (Content Popularity) (day) 26,800 1,415,885 2 35 20
The exact number of government domains that refer to domain (day) 17 35 x x 1
The exact number of government links that refer to domain (day) 297 567 x x 35
Average number of outgoing links to unique domains for that domain (day) 2 5 x x 4
The number of outgoing links for this domain (day) 2 7 x x 10
Average number of internal links for domain (day) 53 28 x x 120
Link Strength of Referring Domains (Content Popularity) (day) 50 82 13 15 32
Authority of Referring Domains (Content Popularity) (day) 61 79 18 19 35
TrustMetric value for domain (day) - Majestic metric 61 79 18 19 35

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Duke University Libraries
Desktop speed score 67
Mobile speed score 51
Mobile usability score 97
Number of all page resources 76
Number of static page resources 63
Number of JS page resources 32
Number of styles (CSS) page resources 8
Total request weight 9 kb
HTML response weight 44 kb
CSS response weight 322 kb
Images response weight 206 kb
JS response weight 356 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://alertbar.oit.duke.edu/alert.html
http://library.duke.edu/masthead/img/clock-94AFED-16x16.png
http://library.duke.edu/masthead/img/comment-94AFED-18x15.png
Cache (mobile) by setting expiry date for
http://alertbar.oit.duke.edu/alert.html
http://library.duke.edu/masthead/img/clock-94AFED-16x16.png
http://library.duke.edu/masthead/img/comment-94AFED-18x15.png
Minify JavaScript files (desktop)
http://libcms.oit.duke.edu/misc/drupal.js?ous4yc - 12.4KiB (67%)
http://libcms.oit.duke.edu/sites/default/files/dul/js_injector/js_injector_31.js?ous4yc - 8.9KiB (39%)
http://library.duke.edu/sites/all/modules/dul_bento/assets/js/jquery.trln.autocomplete.js - 8.1KiB (37%)
Minify JavaScript files (mobile)
http://libcms.oit.duke.edu/misc/drupal.js?ous4yc - 12.4KiB (67%)
http://libcms.oit.duke.edu/sites/default/files/dul/js_injector/js_injector_31.js?ous4yc - 8.9KiB (39%)
http://library.duke.edu/sites/all/modules/dul_bento/assets/js/jquery.trln.autocomplete.js - 8.1KiB (37%)
Optimize image files (desktop)
http://library.duke.edu/masthead/img/promos/using-library-alumni.jpg - 12.2KiB (73%)
http://libcms.oit.duke.edu/sites/all/themes/dulcet/assets/images/library-background-blue.jpg - 8.1KiB (37%)
http://library.duke.edu/masthead/img/promos/course-support.jpg - 5.3KiB (48%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1614.
  • The competing domain behance.net has achieved a score of 2530

Content

  • The most common term on the website is featured
  • For the popular word featured, this would be a similar word combination:
  • The word or combination of words with the best median result regarding the frequency on the competitors website is featured (based on first 10 subpages of examined domain).
  • The competitor library.pitt.edu has achieved a value of 177 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor library.pitt.edu has achieved a value of 120 for the metric:"Average number of internal links".

Social media

  • Facebook gives the category Library for the domain library.pitt.edu.
  • The domain lib.utk.edu has an Instagram account.
  • 100% of this group of domains has a Facebook account.
  • The number of Twitter tweets belonging to the competitor lib.utk.edu tweet account is 2365 (since the last update).
  • The number of Twitter Following for the competitor lib.utk.edu tweet account is 330 (since the last update).

Seo

  • This free report has been updated for the competitor library.pitt.edu on 2019-12-24.
  • The competitor behance.net should get at least 468478 visitors from the search engine per month.
  • The URL https://library.duke.edu/exhibits occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2020-01-17.
  • From this group of websites, the domain library.pitt.edu has the best average position among in search engine rankings.

Server

  • The server of the competitor lib.utk.edu responded within0.4 seconds.
  • The CSS file on the competitor lib.utk.edu https://www.lib.utk.edu/wp-content/themes/ut-thehill-libraries-child/style.css?ver=2015-09-02 could be compressed to save 29% - 584B kb.
  • The number of Javascript resources (on the homepage of the competitor lib.utk.edu) is 16 .
  • On the homepage, belonging to cs.usfca.edu 4 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.