Mini
Content Marketing comparison of websites for lennox.com
owenscorning.com
consumerreports.org
shop.advanceautoparts.com
owners.honda.com
lennox.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | lennox.com | consumerreports.org | shop.advanceautoparts.com | owenscorning.com | owners.honda.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | lennox.com | consumerreports.org | shop.advanceautoparts.com | owenscorning.com | owners.honda.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 477,240 | 7,355,489 | 786,912 | 2,192,620 | 1,765,814 |
| Number of Referring Domains (Content Popularity) (day) | 6,736 | 107,655 | 7,274 | 10,667 | 2,441 |
| Number of URLs found in the index (day) | 38,494 | 628,399 | 2,091,358 | 190,443 | 21,843 |
| Number of IPs that refer to domain (day) | 4,412 | 63,930 | 5,672 | 7,293 | 1,626 |
| Number of subnets that refer to domain (day) | 3,289 | 33,976 | 4,092 | 5,328 | 1,328 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 19 | 639 | 26 | 60 | 3 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 60 | 12,375 | 41 | 261 | 5 |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | 182 | 6 | 21 | 3 |
| Number of government and .gov - related external backlinks that link to domain (day) | 11 | 2,362 | 150 | 40 | 12,922 |
| The exact number of educational domains that refer to domain (day) | 19 | 566 | 23 | 55 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 60 | 12,053 | 35 | 248 | 5 |
| The exact number of government domains that refer to domain (day) | 5 | 176 | 5 | 20 | 3 |
| The exact number of government links that refer to domain (day) | 10 | 2,349 | 10 | 36 | 12,922 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 3 | 13 | 4 | 3 |
| The number of outgoing links for this domain (day) | 2 | 5 | 21 | 5 | 4 |
| Average number of internal links for domain (day) | 10 | 87 | 231 | 31 | 27 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 68 | 50 | 50 | 51 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 74 | 66 | 66 | 60 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 74 | 66 | 66 | 60 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Heating & Cooling HVAC Systems | Lennox |
|
| Desktop speed score | 55 |
|---|---|
| Mobile speed score | 43 |
| Mobile usability score | 100 |
| Number of all page resources | 235 |
| Number of static page resources | 79 |
| Number of JS page resources | 42 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 54 kb |
| HTML response weight | 139 kb |
| CSS response weight | 496 kb |
| Images response weight | 1013 kb |
| JS response weight | 2673 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://cache.btrll.com/default/Pix-1x1.gif
http://load.s3.amazonaws.com/pixel.gif
https://ping.luckyorange.net/visitor/
|
|
Cache (mobile) by setting expiry date for http://cache.btrll.com/default/Pix-1x1.gif
http://load.s3.amazonaws.com/pixel.gif
https://ping.luckyorange.net/visitor/
|
|
Minify HTML files (desktop) http://www.lennox.com/ - 1.6KiB (21%)
|
|
Minify HTML files (mobile) http://www.lennox.com/ - 1.6KiB (21%)
|
|
Minify JavaScript files (desktop) http://o2.eyereturn.com/?site=7189&page=generic - 3.1KiB (50%)
http://o2.eyereturn.com/?site=7189&page=generic_buttons - 1.7KiB (41%)
http://static.lennox.com/js/LNX.js - 586B (38%)
|
|
Minify JavaScript files (mobile) http://o2.eyereturn.com/?site=7189&page=generic - 3.1KiB (50%)
http://o2.eyereturn.com/?site=7189&page=generic_buttons - 1.7KiB (41%)
http://static.lennox.com/js/LNX.js - 586B (38%)
|
|
Optimize image files (desktop) http://static.lennox.com/img/home/portal-commercial-desktop.jpg - 151.1KiB (55%)
http://static.lennox.com/img/home/portal-residential-desktop.jpg - 105.4KiB (57%)
http://static.lennox.com/img/nav/buyers-guide/guide-to-hvac-nav.jpg - 32.1KiB (83%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 662.
- The competing domain consumerreports.org has achieved a score of 1070
Content
- The term that appears on all competitors websites, but not on the website of the main domain, is news.
- Competitor owenscorning.com has achieved a value of 55 for the metric: "Number of referring .EDU domains (daily value)".
- The competitor owenscorning.com achieved a value of 248 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor owenscorning.com has achieved a value of 20 for the metric: "Number of referring .GOV domains (daily value)".
- The competitor owenscorning.com has reached a value of 4 for the metric: "Average number of outgoing links to different domains".
Social media
- On Facebook the main domain was categorized as "Heating, Ventilating & Air Conditioning Service".
- 0% of this group of domains has a Youtube account.
- The number of Twitter Following for the competitor owners.honda.com tweet account is 1572 (since the last update).
- The number of Twitter tweets belonging to the main domain tweet account is 3431 (since the last update).
- The main domain has a following number on twitter account of 418
Seo
- The URL https://www.lennox.com/owners/assistance/warranty is the most common search engine result in our search engine rankings
- The best position ever found for the main domain was 82 and it was found the keyword :keyword.
- Of all the URLs found in the domain consumerreports.org, "https://www.consumerreports.org/cro/tires.htm" is the most frequently found URL in the search results.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 44895.
Server
- When the homepage of the main domain is loaded once, 235 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the main domain homepage weighs 496 kb.
- The mobile website of the main domain got a score of 43/100 points for the loading times.
- The number of Javascript resources (on the homepage of the competitor shop.advanceautoparts.com) is 62 .
- The entire CSS files of the competitor shop.advanceautoparts.com homepage weighs 319 kb.