Mini
Content Marketing comparison of websites for konga.com
abt.com
shopmyexchange.com
konga.com
lowes.ca
hificorp.co.za
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 47772506 | x | x | x | 186552479 |
| Youtube subscribers | 26900 | x | x | x | 195000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 755 | x | x | x | 5438 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,310,036 | 1,009,363 | 44,561 | 1,358,553 | 131,274 |
| Number of Referring Domains (Content Popularity) (day) | 3,664 | 6,303 | 830 | 4,711 | 6,241 |
| Number of URLs found in the index (day) | 311,314 | 57,049 | 98,136 | 522,545 | 24,302,910 |
| Number of IPs that refer to domain (day) | 2,585 | 4,525 | 498 | 3,586 | 4,845 |
| Number of subnets that refer to domain (day) | 1,871 | 2,770 | 419 | 2,262 | 3,377 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4 | 1 | 1 | 12 | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 13 | 1 | 1 | 61,415 | 23 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 1 | x | 26 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 39 | 1 | x | 5,827 | 19 |
| The exact number of educational domains that refer to domain (day) | 1 | 1 | x | 12 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | 1 | x | 61,415 | 14 |
| The exact number of government domains that refer to domain (day) | 1 | x | x | 25 | 2 |
| The exact number of government links that refer to domain (day) | 1 | x | x | 5,825 | 19 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 8 | 1 | 6 | 1 |
| The number of outgoing links for this domain (day) | 11 | 8 | 1 | 31 | 1 |
| Average number of internal links for domain (day) | 85 | 63 | 158 | 870 | 322 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 39 | 31 | 47 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 31 | 38 | 17 | 56 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 31 | 38 | 17 | 56 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping |
|
| Desktop speed score | 85 |
|---|---|
| Mobile speed score | 73 |
| Mobile usability score | 100 |
| Number of all page resources | 67 |
| Number of static page resources | 28 |
| Number of JS page resources | 38 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 13 kb |
| HTML response weight | 498 kb |
| CSS response weight | 327 kb |
| Images response weight | 4 kb |
| JS response weight | 3506 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Cache (mobile) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1847.
- The competing domain hificorp.co.za has achieved a score of 869
Content
- For the popular word order, this would be a similar word combination: orders, ordering, your order, track order, your order
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 4 .
- The achieved value for the metric: "Average number of outbound links to different domains" is 8 .
- The value achieved for the metric: "Number of outgoing links" is 11 .
- Competitor abt.com has achieved a value of 19 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
Social media
- 60% of this group of domains has a Twitter account.
- The number of Twitter tweets belonging to the competitor abt.com tweet account is 14311 (since the last update).
- The number of YouTube views of the competitor abt.com youtube account is 76845367 (since the last update).
- Number of Instagram followers, which belong to the competitor lowes.ca has been 24489 since the last check.
- The main domain has reached a youtube subscribers number of 7270 (since the last update).
Seo
- The best position ever found for the competitor abt.com was 30 and it was found the keyword :keyword.
- The URL https://www.konga.com/mobile-phones occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2019-10-20.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 1914.
Server
- The CSS file on the competitor lowes.ca https://www.lowes.ca/Bundles/Themes/styleca?v=Zr6PIGEYS247Y_MTAar79I_aqpMg1qPByVKDUln5Wl41 could be compressed to save 40% - 27.5KiB kb.
- When the homepage of the competitor hificorp.co.za is loaded once, 90 objects are downloaded (files, JS scripts, etc.).
- The total amount of the website requests on competitor lowes.ca was calculated at 27 kb.
- The entire HTML files of the main domain homepage weighs 498 kb.
- The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).