Mini
Content Marketing comparison of websites for konga.com
abt.com
shopmyexchange.com
konga.com
lowes.ca
hificorp.co.za
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 43227304 | x | x | x | 181822310 |
| Youtube subscribers | 26800 | x | x | x | 192000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 725 | x | x | x | 5384 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,310,036 | 1,009,363 | 44,561 | 1,358,553 | 131,274 |
| Number of Referring Domains (Content Popularity) (day) | 3,664 | 6,303 | 830 | 4,711 | 6,241 |
| Number of URLs found in the index (day) | 311,314 | 57,049 | 98,136 | 522,545 | 24,302,910 |
| Number of IPs that refer to domain (day) | 2,585 | 4,525 | 498 | 3,586 | 4,845 |
| Number of subnets that refer to domain (day) | 1,871 | 2,770 | 419 | 2,262 | 3,377 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4 | 1 | 1 | 12 | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 13 | 1 | 1 | 61,415 | 23 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 1 | x | 26 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 39 | 1 | x | 5,827 | 19 |
| The exact number of educational domains that refer to domain (day) | 1 | 1 | x | 12 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | 1 | x | 61,415 | 14 |
| The exact number of government domains that refer to domain (day) | 1 | x | x | 25 | 2 |
| The exact number of government links that refer to domain (day) | 1 | x | x | 5,825 | 19 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 8 | 1 | 6 | 1 |
| The number of outgoing links for this domain (day) | 11 | 8 | 1 | 31 | 1 |
| Average number of internal links for domain (day) | 85 | 63 | 158 | 870 | 322 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 39 | 31 | 47 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 31 | 38 | 17 | 56 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 31 | 38 | 17 | 56 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping |
|
| Desktop speed score | 85 |
|---|---|
| Mobile speed score | 73 |
| Mobile usability score | 100 |
| Number of all page resources | 67 |
| Number of static page resources | 28 |
| Number of JS page resources | 38 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 13 kb |
| HTML response weight | 498 kb |
| CSS response weight | 327 kb |
| Images response weight | 4 kb |
| JS response weight | 3506 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Cache (mobile) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1847.
- The competing domain shopmyexchange.com has achieved a score of 1920
Content
- The most common term (found) on the website is accessoriessee
- 182 words or phrases (two word combinations) were found on the main domain.
- The term that appears on all competitors websites, but not on the website of the main domain, is policy.
- Competitor lowes.ca has achieved a value of 1 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor hificorp.co.za has reached a value of 1 for the metric: "Number of outgoing links".
Social media
- On Facebook the main domain was categorized as "Retail Company".
- The domain lowes.ca has a Linkedin account.
- The number of instagram posts on the competitor lowes.ca instagram account is 1002 (since the last update).
- THe main domain instagram account has a post activity of 7847
- The main domain has reached a youtube subscribers number of 7270 (since the last update).
Seo
- The competitors (shopmyexchange.com) best performing keyword is apparel and it was found on the position 6
- The average position in the search engine rankings for the website abt.com is 67.
- The URL https://www.konga.com/mobile-phones is the most common search engine result in our search engine rankings
- The domain hificorp.co.za has the best search engine rankings average position.
- On average, the competitors get at least 1914 visitors per month from the search engine.
Server
- The CSS file on the competitor lowes.ca https://www.lowes.ca/Bundles/Themes/styleca?v=Zr6PIGEYS247Y_MTAar79I_aqpMg1qPByVKDUln5Wl41 could be compressed to save 40% - 27.5KiB kb.
- The desktop version of the website lowes.ca had 58 points scored at Google Insights.
- Javascript on the main domain hold 81% of all data transfers.
- Title of the homepage for the main domain is Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping .
- The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).