Mini Content Marketing comparison of websites for konga.com

abt.com

52%
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shopmyexchange.com

48%
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konga.com

46%

lowes.ca

45%
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hificorp.co.za

22%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric konga.com lowes.ca hificorp.co.za shopmyexchange.com abt.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 26800 x x x 190000
Youtube comments x x x x x
Youtube videos 681 x x x 5335

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric konga.com lowes.ca hificorp.co.za shopmyexchange.com abt.com
Number of Referring Backlinks (Content Popularity) (day) 1,310,036 1,009,363 44,561 1,358,553 131,274
Number of Referring Domains (Content Popularity) (day) 3,664 6,303 830 4,711 6,241
Number of URLs found in the index (day) 311,314 57,049 98,136 522,545 24,302,910
Number of IPs that refer to domain (day) 2,585 4,525 498 3,586 4,845
Number of subnets that refer to domain (day) 1,871 2,770 419 2,262 3,377
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 1 1 12 13
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 13 1 1 61,415 23
Number of governmental and .gov - related domains that refer to domain (day) 3 1 x 26 2
Number of government and .gov - related external backlinks that link to domain (day) 39 1 x 5,827 19
The exact number of educational domains that refer to domain (day) 1 1 x 12 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) 4 1 x 61,415 14
The exact number of government domains that refer to domain (day) 1 x x 25 2
The exact number of government links that refer to domain (day) 1 x x 5,825 19
Average number of outgoing links to unique domains for that domain (day) 8 8 1 6 1
The number of outgoing links for this domain (day) 11 8 1 31 1
Average number of internal links for domain (day) 85 63 158 870 322
Link Strength of Referring Domains (Content Popularity) (day) 39 39 31 47 52
Authority of Referring Domains (Content Popularity) (day) 31 38 17 56 58
TrustMetric value for domain (day) - Majestic metric 31 38 17 56 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping
Desktop speed score 85
Mobile speed score 73
Mobile usability score 100
Number of all page resources 67
Number of static page resources 28
Number of JS page resources 38
Number of styles (CSS) page resources 2
Total request weight 13 kb
HTML response weight 498 kb
CSS response weight 327 kb
Images response weight 4 kb
JS response weight 3506 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
Cache (mobile) by setting expiry date for
https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/fbds.js - 695B (34%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/fbds.js - 695B (34%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1847.
  • The competing domain hificorp.co.za has achieved a score of 869

Content

  • The competitor abt.com has achieved a value of 4845 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor lowes.ca has achieved a value of 1 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 4 .
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 1 .
  • Competitor abt.com has achieved a value of 2 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • The domain abt.com has an Instagram account.
  • 60% of this group of domains has a Facebook account.
  • The number of YouTube views of the competitor abt.com youtube account is 76845367 (since the last update).
  • The competitor abt.com youtube account has reached a subscribers number of 89200 (since the last update)
  • The number of Instagram Following for the competitor lowes.ca instagram account is 638 (since the last update).

Seo

  • The competitors (abt.com) best performing keyword is appliance and it was found on the position 30
  • This free report has been updated for the main domain on 2019-10-20.
  • In the search engine rankings above, the average position of the main domain is: 74.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The competing websites have an average search engine position of 957 in our rankings.

Server

  • The main domain has a number of pages indexed in the search engine of 324,000.
  • The CSS file on the competitor lowes.ca https://www.lowes.ca/Bundles/Themes/styleca?v=Zr6PIGEYS247Y_MTAar79I_aqpMg1qPByVKDUln5Wl41 could be compressed to save 40% - 27.5KiB kb.
  • The desktop version of the website lowes.ca had 58 points scored at Google Insights.
  • Title of the homepage for the main domain is Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping .
  • The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).