Mini
Content Marketing comparison of websites for konga.com
abt.com
shopmyexchange.com
konga.com
lowes.ca
hificorp.co.za
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 29503583 | x | x | x | 149973936 |
| Youtube subscribers | 10400 | x | x | x | 162000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 620 | x | x | x | 4860 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | konga.com | lowes.ca | hificorp.co.za | shopmyexchange.com | abt.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,310,036 | 1,009,363 | 44,561 | 1,358,553 | 131,274 |
| Number of Referring Domains (Content Popularity) (day) | 3,664 | 6,303 | 830 | 4,711 | 6,241 |
| Number of URLs found in the index (day) | 311,314 | 57,049 | 98,136 | 522,545 | 24,302,910 |
| Number of IPs that refer to domain (day) | 2,585 | 4,525 | 498 | 3,586 | 4,845 |
| Number of subnets that refer to domain (day) | 1,871 | 2,770 | 419 | 2,262 | 3,377 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4 | 1 | 1 | 12 | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 13 | 1 | 1 | 61,415 | 23 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 1 | x | 26 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 39 | 1 | x | 5,827 | 19 |
| The exact number of educational domains that refer to domain (day) | 1 | 1 | x | 12 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4 | 1 | x | 61,415 | 14 |
| The exact number of government domains that refer to domain (day) | 1 | x | x | 25 | 2 |
| The exact number of government links that refer to domain (day) | 1 | x | x | 5,825 | 19 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 8 | 1 | 6 | 1 |
| The number of outgoing links for this domain (day) | 11 | 8 | 1 | 31 | 1 |
| Average number of internal links for domain (day) | 85 | 63 | 158 | 870 | 322 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 39 | 31 | 47 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 31 | 38 | 17 | 56 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 31 | 38 | 17 | 56 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping |
|
| Desktop speed score | 85 |
|---|---|
| Mobile speed score | 73 |
| Mobile usability score | 100 |
| Number of all page resources | 67 |
| Number of static page resources | 28 |
| Number of JS page resources | 38 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 13 kb |
| HTML response weight | 498 kb |
| CSS response weight | 327 kb |
| Images response weight | 4 kb |
| JS response weight | 3506 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Cache (mobile) by setting expiry date for https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 695B (34%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1847.
- The competing domain hificorp.co.za has achieved a score of 869
Content
- The word or combination of words with the lowest median result regarding the frequency is protection deodorant (based on first 10 subpages of examined domain).
- The competitor shopmyexchange.com achieved a value of 56 for the metric: "Authority of the referring domains".
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 39 .
- The achieved value for the metric: "Average number of outbound links to different domains" is 8 .
- The value achieved for the metric: "Link power of the referring domains" is 39 .
Social media
- The domain lowes.ca has an Instagram account.
- The main domain has an Instagram account.
- The main domain has a YouTube account.
- 20% of this group of domains has a Google+ account.
- 40% of this group of domains has a Youtube account.
Seo
- Of all the URLs found in the domain abt.com, "https://www.abt.com/category/13/Appliances.html" is the most frequently found URL in the search results.
- The competitors (shopmyexchange.com) best performing keyword is apparel and it was found on the position 6
- In the search engine rankings below, the average position for the competitor hificorp.co.za is: 56.
- The competitor lowes.ca should get at least 2102 visitors from the search engine per month.
- In the search engine rankings above, the average position of the main domain is: 74.
Server
- The CSS of the competitor lowes.ca website accounts for23% of all data transfers.
- The competitor lowes.ca website could compress the JS file https://www.lowes.ca/Navigation/js/FooterLowesCa.js and save 2.8KiB kb (46%).
- The entire CSS files of the competitor lowes.ca homepage weighs 1294 kb.
- Title of the homepage for the main domain is Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping .
- The desktop version of the main domain received an Insights value of 85 for the performance.