Mini Content Marketing comparison of websites for konga.com

abt.com

52%
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shopmyexchange.com

48%
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konga.com

46%

lowes.ca

45%
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hificorp.co.za

22%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric konga.com lowes.ca hificorp.co.za shopmyexchange.com abt.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 26800 x x x 193000
Youtube comments x x x x x
Youtube videos 733 x x x 5399

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric konga.com lowes.ca hificorp.co.za shopmyexchange.com abt.com
Number of Referring Backlinks (Content Popularity) (day) 1,310,036 1,009,363 44,561 1,358,553 131,274
Number of Referring Domains (Content Popularity) (day) 3,664 6,303 830 4,711 6,241
Number of URLs found in the index (day) 311,314 57,049 98,136 522,545 24,302,910
Number of IPs that refer to domain (day) 2,585 4,525 498 3,586 4,845
Number of subnets that refer to domain (day) 1,871 2,770 419 2,262 3,377
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 1 1 12 13
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 13 1 1 61,415 23
Number of governmental and .gov - related domains that refer to domain (day) 3 1 x 26 2
Number of government and .gov - related external backlinks that link to domain (day) 39 1 x 5,827 19
The exact number of educational domains that refer to domain (day) 1 1 x 12 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) 4 1 x 61,415 14
The exact number of government domains that refer to domain (day) 1 x x 25 2
The exact number of government links that refer to domain (day) 1 x x 5,825 19
Average number of outgoing links to unique domains for that domain (day) 8 8 1 6 1
The number of outgoing links for this domain (day) 11 8 1 31 1
Average number of internal links for domain (day) 85 63 158 870 322
Link Strength of Referring Domains (Content Popularity) (day) 39 39 31 47 52
Authority of Referring Domains (Content Popularity) (day) 31 38 17 56 58
TrustMetric value for domain (day) - Majestic metric 31 38 17 56 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping
Desktop speed score 85
Mobile speed score 73
Mobile usability score 100
Number of all page resources 67
Number of static page resources 28
Number of JS page resources 38
Number of styles (CSS) page resources 2
Total request weight 13 kb
HTML response weight 498 kb
CSS response weight 327 kb
Images response weight 4 kb
JS response weight 3506 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
Cache (mobile) by setting expiry date for
https://accounts.livechatinc.com/licence/9081330
https://d16fk4ms6rqz1v.cloudfront.net/capture/UAT/konga.js
https://s.yimg.com/wi/ytc.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/fbds.js - 695B (34%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/fbds.js - 695B (34%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1847.
  • The competing domain abt.com has achieved a score of 2110

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is boxes jewelry (based first 10 subpages of the domain under investigation).
  • 182 words or phrases (two word combinations) were found on the main domain.
  • It is very likely that you can register and open a user account on the main domain.
  • The term phone only appears on one competitor's website - abt.com.
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 1 .

Social media

  • The main domain has a Twitter account.
  • 20% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor lowes.ca tweet account is 15389 (since the last update).
  • The number of Twitter favorites for the competitor abt.com tweet account is 6924 (since the last update).

Seo

  • This free report has been updated for the competitor abt.com on 2020-02-17.
  • The search engine rankings update for the main domain took place on 2019-10-20.
  • The average position in the search engine rankings for the main domain is 74.
  • The competing websites have an average search engine position of 957 in our rankings.
  • On average, the competitors get at least 1914 visitors per month from the search engine.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor lowes.ca website to save 1.1KiB kb each time the page is loaded.
  • The total amount of the website requests on competitor hificorp.co.za was calculated at 13 kb.
  • The HTML script of the competitor lowes.ca weighs 3552 kb.
  • The entire HTML files of the main domain homepage weighs 498 kb.
  • The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).