Mini
Content Marketing comparison of websites for klm.com
swiss.com
klm.com
easyjet.com
britishairways.com
brusselsairlines.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | klm.com | swiss.com | brusselsairlines.com | easyjet.com | britishairways.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | 33589915 | x | 482610 | x |
| Youtube subscribers | x | 81900 | x | 698 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | 312 | x | 32 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | klm.com | swiss.com | brusselsairlines.com | easyjet.com | britishairways.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,842,204 | 2,624,077 | 3,258,107 | 1,899,789 | 4,987,723 |
| Number of Referring Domains (Content Popularity) (day) | 35,982 | 20,376 | 12,225 | 44,152 | 49,603 |
| Number of URLs found in the index (day) | 630,362 | 88,807 | 2,283,296 | 1,752,915 | 1,043,132 |
| Number of IPs that refer to domain (day) | 24,142 | 13,042 | 7,543 | 27,726 | 30,934 |
| Number of subnets that refer to domain (day) | 16,157 | 9,324 | 5,668 | 17,278 | 20,130 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 159 | 40 | 14 | 242 | 299 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 344 | 138 | 42 | 970 | 1,369 |
| Number of governmental and .gov - related domains that refer to domain (day) | 28 | 15 | 5 | 34 | 79 |
| Number of government and .gov - related external backlinks that link to domain (day) | 119 | 25 | 13 | 122 | 451 |
| The exact number of educational domains that refer to domain (day) | 45 | 18 | 6 | 110 | 126 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 102 | 64 | 22 | 406 | 469 |
| The exact number of government domains that refer to domain (day) | 2 | 2 | x | 2 | 9 |
| The exact number of government links that refer to domain (day) | 2 | 4 | x | 2 | 57 |
| Average number of outgoing links to unique domains for that domain (day) | 6 | 0 | 0 | 2 | 2 |
| The number of outgoing links for this domain (day) | 7 | 0 | 0 | 2 | 3 |
| Average number of internal links for domain (day) | 40 | 4 | 4 | 40 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 55 | 46 | 57 | 57 | 63 |
| Authority of Referring Domains (Content Popularity) (day) | 71 | 58 | 65 | 77 | 76 |
| TrustMetric value for domain (day) - Majestic metric | 71 | 58 | 65 | 77 | 76 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 772.
- The competing domain brusselsairlines.com has achieved a score of 388
Content
- The most common term on the website is check
- The competitor "britishairways.com" probably has a legal disclosure subpage.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "512:1233".
- The competitor swiss.com has achieved a value of 9324 for the metric: "Number of referring domains from different IP C blocks".
- The competitor swiss.com has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
Social media
- The domain swiss.com has an Instagram account.
- Facebook gives the category Travel Company for the domain easyjet.com.
- The main domain category on Facebook is "Travel Company".
- 60% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- Of all the URLs found in the domain brusselsairlines.com, "https://www.brusselsairlines.com/" is the most frequently found URL in the search results.
- The data of the search engine results was updated on the 2020-02-04 for the domain brusselsairlines.com.
- The search engine rankings update for the main domain took place on 2020-02-05.
- From this group of websites, the domain swiss.com has the best average position among in search engine rankings.
- The average number of visitors expected from the search engine for the competitors websites is 3169690.
Server
- On the homepage, belonging to brusselsairlines.com 2 CSS files can be identified.
- The CSS file on the competitor brusselsairlines.com https://www.brusselsairlines.com/_css/base_2015.css could be compressed to save 37% - 22KiB kb.
- The number of Javascript resources (on the homepage of the main domain) is 30 .
- On the homepage of the main domain 2 CSS files can be identified.
- The HTML script of the main domain weighs 788 kb.