Mini Content Marketing comparison of websites for klima-allianz.ch

energiestiftung.ch

85%
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klima-allianz.ch

29%

germanwatch.org

25%
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alliancesud.ch

25%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric klima-allianz.ch energiestiftung.ch alliancesud.ch germanwatch.org
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric klima-allianz.ch energiestiftung.ch alliancesud.ch germanwatch.org
Number of Referring Backlinks (Content Popularity) (day) x 24,771 44,316 1,273,158
Number of Referring Domains (Content Popularity) (day) x 729 916 5,812
Number of URLs found in the index (day) x 12,215 3,681,700 377,833
Number of IPs that refer to domain (day) x 578 729 4,706
Number of subnets that refer to domain (day) x 462 596 3,512
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 6 41
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 26 144
Number of governmental and .gov - related domains that refer to domain (day) x x x 9
Number of government and .gov - related external backlinks that link to domain (day) x x x 55
The exact number of educational domains that refer to domain (day) x x 6 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 26 46
The exact number of government domains that refer to domain (day) x x x 1
The exact number of government links that refer to domain (day) x x x 1
Average number of outgoing links to unique domains for that domain (day) x 1 1 0
The number of outgoing links for this domain (day) x 2 1 0
Average number of internal links for domain (day) x 35 206 9
Link Strength of Referring Domains (Content Popularity) (day) x 39 39 48
Authority of Referring Domains (Content Popularity) (day) x 47 43 54
TrustMetric value for domain (day) - Majestic metric x 47 43 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Klima-Allianz Schweiz
Desktop speed score 93
Mobile speed score 93
Mobile usability score 99
Number of all page resources 46
Number of static page resources 33
Number of JS page resources 14
Number of styles (CSS) page resources 5
Total request weight 7 kb
HTML response weight 219 kb
CSS response weight 501 kb
Images response weight 1148 kb
JS response weight 3598 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn-images.mailchimp.com/embedcode/classic-10_7.css
http://dc8na2hxrj29i.cloudfront.net/code/keen-2.1.0-min.js
http://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
http://cdn-images.mailchimp.com/embedcode/classic-10_7.css
http://dc8na2hxrj29i.cloudfront.net/code/keen-2.1.0-min.js
http://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.35 seconds
Optimize image files (desktop)
http://res.cloudinary.com/hrscywv4p/image/upload/c_limit,fl_lossy,h_540,w_540,f_auto,q_auto/v1/171273/IMG_5825_960_405px_w1ukps.jpg - 7.7KiB (22%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 693.
  • The competing domain germanwatch.org has achieved a score of 617

Content

  • For the popular word germanwatch, this would be a similar word combination: http germanwatch, bringt germanwatch, copy germanwatch, germanwatch begrüßt, germanwatch stiftung
  • We think there is a blog section on the competitors website "germanwatch.org".
  • Competitor energiestiftung.ch has reached a value of 2 for the metric: "Number of outgoing links".
  • Competitor energiestiftung.ch has achieved a value of 35 for the metric:"Average number of internal links".
  • The competitor energiestiftung.ch has achieved a value of 47 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain alliancesud.ch was defined as category: Non-Governmental Organization (NGO) on Facebook.
  • A link to Twitter has been found on the domain energiestiftung.ch.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • Of all the URLs found in the domain alliancesud.ch, "http://www.alliancesud.ch/de/politik/steuer-und-finanzpolitik/steuerpolitik/informationsaustausch-automatisch-selektiv" is the most frequently found URL in the search results.
  • The competitor alliancesud.ch should get at least 2505 visitors from the search engine per month.
  • The URL http://www.klima-allianz.ch/ is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is atomausstiegsinitiative and it was found on the position 33
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain has a number of pages indexed in the search engine of 44.
  • The total amount of the website requests on competitor germanwatch.org was calculated at 5 kb.
  • The version for smartphones and tablets of the competitor alliancesud.ch has achieved 97 points for user-experience (how user-friendly a website is).
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
  • Due to the font size being smaller than optimal, some texts on the competitor germanwatch.org website may appear illegible to visitors on the mobile device.