Mini Content Marketing comparison of websites for kgw.com

abcnews.go.com

77%
Change competitor

newsnow.co.uk

28%
Change competitor

kgw.com

21%

politico.com

19%
Change competitor

baynews9.com

14%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric kgw.com abcnews.go.com politico.com newsnow.co.uk baynews9.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric kgw.com abcnews.go.com politico.com newsnow.co.uk baynews9.com
Number of Referring Backlinks (Content Popularity) (day) 2,675,169 51,265,324 35,177,309 21,381,941 448,544
Number of Referring Domains (Content Popularity) (day) 19,066 263,735 124,968 9,951 10,210
Number of URLs found in the index (day) 34,921,284 1,460,530 1,293,004 13,861,081 585,899
Number of IPs that refer to domain (day) 13,476 144,260 73,407 7,557 7,662
Number of subnets that refer to domain (day) 9,144 64,876 37,467 5,632 5,764
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 112 1,839 1,008 114 59
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,951 71,763 82,654 2,536 781
Number of governmental and .gov - related domains that refer to domain (day) 33 272 149 14 12
Number of government and .gov - related external backlinks that link to domain (day) 4,040 12,676 12,452 38 103
The exact number of educational domains that refer to domain (day) 100 1,304 825 57 55
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,920 61,946 80,703 148 775
The exact number of government domains that refer to domain (day) 32 209 135 8 12
The exact number of government links that refer to domain (day) 4,039 12,095 12,409 20 103
Average number of outgoing links to unique domains for that domain (day) 3 4 4 2 1
The number of outgoing links for this domain (day) 3 6 7 14 1
Average number of internal links for domain (day) 121 24 37 44 13
Link Strength of Referring Domains (Content Popularity) (day) 45 84 89 55 51
Authority of Referring Domains (Content Popularity) (day) 55 85 74 63 51
TrustMetric value for domain (day) - Majestic metric 55 85 74 63 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Portland Breaking News, Weather, Traffic, Sports | KGW.com
Desktop speed score 49
Mobile speed score 40
Mobile usability score 99
Number of all page resources 241
Number of static page resources 173
Number of JS page resources 72
Number of styles (CSS) page resources 9
Total request weight 41 kb
HTML response weight 400 kb
CSS response weight 1543 kb
Images response weight 2306 kb
JS response weight 3643 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn.tegna-media.com/kgw/weather/7day.jpeg
http://cdn.tegna-media.com/kgw/weather/wellsfargo.jpg
http://content.tegna-media.com/theme/images/kgw/footer-logo@2x.png
Cache (mobile) by setting expiry date for
http://content.tegna-media.com/theme/images/kgw/kgw-placeholder_405x405.png
http://content.tegna-media.com/theme/images/kgw/logo-main2x.png
http://from.tegna-media.com/tgna/highimpact_test/5170087/output/web/V1/R0/E9-AT170105_160555_Sliver_Mdot.png
Speed up server response time
Response time in 0.32 seconds
Minify HTML files (desktop)
http://www.kgw.com/ - 5.9KiB (14%)
Minify HTML files (mobile)
http://www.kgw.com/mb/home - 3.3KiB (18%)
Minify JavaScript files (desktop)
http://www.kgw.com/html/js/endplay/carousel/ep-carousel.js - 2.3KiB (26%)
https://services.babator.com/tags/init?apiKey=7f797ca0-5494-11e6-b9b6-b5368b08d969&userUUID=27ca9231-7c04-11e7-a8e0-8ff865e8ce23&userId=27ca9232-7c04-11e7-a8e0-8ff865e8ce23 - 1.1KiB (19%)
https://interactive.tegna-media.com/gallery/tegnagallery.js - 1,007B (16%)
Minify JavaScript files (mobile)
https://adserve.2adpro.com/js/video.js - 81.7KiB (51%)
https://adserve.2adpro.com/servetag - 1.6KiB (39%)
http://www.kgw.com/html/js/endplay/autocomplete/ep-autocomplete-ko.js?epversion=94551c1 - 1.2KiB (26%)
Optimize image files (desktop)
http://interactive.king5.com/wx/weatherKGW.JPG - 293.4KiB (84%)
http://cdn.tegna-media.com/kgw/weather/7day.jpeg - 17.6KiB (20%)
http://www.kgw.com/tegna-main-theme/images/sprites/utility-btns.png - 11.3KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 730.
  • The competing domain politico.com has achieved a score of 659

Content

  • The competitor "politico.com" enables visitors to subscribe to their newsletter list.
  • 369 words or phrases (two word combinations) were found on the main domain.
  • Competitor abcnews.go.com has reached a value of 1460530 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor abcnews.go.com has achieved a value of 64876 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor abcnews.go.com achieved a value of 61946 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor baynews9.com tweet account is 104809 (since the last update).
  • The number of Twitter tweets belonging to the main domain tweet account is 223371 (since the last update).
  • The number of Twitter fans belonging to the main domain facebook account is 225104 (since the last update).

Seo

  • The URL https://www.baynews9.com/fl/tampa/weather/radar is the most frequent url in our search engine rankings, which belongs to the competitor baynews9.com
  • The data of the search engine results was updated on the 2020-02-08 for the domain baynews9.com.
  • The average position in the search engine rankings for the website baynews9.com is 63.
  • The URL https://www.kgw.com/10-day is the most common search engine result in our search engine rankings
  • The domain newsnow.co.uk has the best search engine rankings average position.

Server

  • The main domain has a number of pages indexed in the search engine of 60,200.
  • It would be an advantage to compress the image at the competitor newsnow.co.uk website: https://tpc.googlesyndication.com/sadbundle/$csp%3Der3%26dns%3Doff$/3545874206794305718/Zoom_160x600_Xero/images/pic15.jpg in order to 526B kb.
  • It would be an advantage to compress the image at the main domain: http://www.kgw.com/img/resize/content.kgw.com/photo/2017/08/07/Daniell%20Outlaw%20Headshot_1502148965229_10209615_ver1.0.jpg?preset=rightnow-story in order to 577B kb.
  • The entire HTML files of the main domain homepage weighs 400 kb.
  • Graphic files (on the homepage of the main domain) have a size of 2306 kb.