Mini Content Marketing comparison of websites for itp.com

the-shortlist.com

71%
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hoteliermiddleeast.com

52%
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blackstonecaterers.com

26%
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itp.com

24%

shortlistmedia.co.uk

17%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric itp.com hoteliermiddleeast.com blackstonecaterers.com the-shortlist.com shortlistmedia.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric itp.com hoteliermiddleeast.com blackstonecaterers.com the-shortlist.com shortlistmedia.co.uk
Number of Referring Backlinks (Content Popularity) (day) 6,604,400 1,287,086 9,422 29,455 288,108
Number of Referring Domains (Content Popularity) (day) 2,507 3,277 237 28 83
Number of URLs found in the index (day) 10,200 30,034 73 116 375
Number of IPs that refer to domain (day) 2,000 2,595 194 22 80
Number of subnets that refer to domain (day) 1,720 1,887 184 20 76
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 36 11 1 x 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 244 52 1 x 5
Number of governmental and .gov - related domains that refer to domain (day) 5 2 x x x
Number of government and .gov - related external backlinks that link to domain (day) 5 8 x x x
The exact number of educational domains that refer to domain (day) 6 3 1 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 158 12 1 x x
The exact number of government domains that refer to domain (day) x 1 x x x
The exact number of government links that refer to domain (day) x 1 x x x
Average number of outgoing links to unique domains for that domain (day) 1 20 5 1 1
The number of outgoing links for this domain (day) 1 41 6 1 1
Average number of internal links for domain (day) 9 67 8 9 1
Link Strength of Referring Domains (Content Popularity) (day) 50 41 26 18 16
Authority of Referring Domains (Content Popularity) (day) 49 21 38 11 12
TrustMetric value for domain (day) - Majestic metric 49 21 38 11 12

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ITP Media Group | Magazine Publisher in Middle East, UAE, Dubai | ITP.com
Desktop speed score 51
Mobile speed score 43
Mobile usability score 62
Number of all page resources 101
Number of static page resources 58
Number of JS page resources 8
Number of styles (CSS) page resources 1
Total request weight 9 kb
HTML response weight 47 kb
CSS response weight 9 kb
Images response weight 1159 kb
JS response weight 127 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.itp.com/new_site/css/base.css
http://www.itp.com/new_site/css/cssimg/blue1Dot.gif
http://www.itp.com/new_site/css/cssimg/gray1Dot.gif
Cache (mobile) by setting expiry date for
http://www.itp.com/new_site/css/base.css
http://www.itp.com/new_site/css/cssimg/blue1Dot.gif
http://www.itp.com/new_site/css/cssimg/gray1Dot.gif
Speed up server response time
Response time in 0.33 seconds
Minify HTML files (desktop)
http://www.itp.com/ - 9.5KiB (21%)
Minify HTML files (mobile)
http://www.itp.com/ - 9.5KiB (21%)
Minify JavaScript files (desktop)
http://www.itp.com/new_site/js/jquery.ajaxmanager.js - 4.3KiB (61%)
http://www.itp.com/new_site/js/jquery.rss.js?2017-07-13%2005:52:16 - 2.3KiB (45%)
http://www.itp.com/new_site/js/indexJs.js?2017-07-13%2005:52:16 - 1.8KiB (37%)
Minify JavaScript files (mobile)
http://www.itp.com/new_site/js/jquery.ajaxmanager.js - 4.3KiB (61%)
http://www.itp.com/new_site/js/jquery.rss.js?2017-07-13%2005:52:26 - 2.3KiB (45%)
http://www.itp.com/new_site/js/indexJs.js?2017-07-13%2005:52:26 - 1.8KiB (37%)
Optimize image files (desktop)
http://www.itp.com/slider/images/1.jpg - 149.4KiB (72%)
http://www.itp.com/slider/images/3.jpg - 146.1KiB (67%)
http://www.itp.com/slider/images/pic_nav.png - 48.9KiB (98%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 633.
  • The competing domain hoteliermiddleeast.com has achieved a score of 1360

Content

  • The most common term on the website is wollen
  • The word or combination of words with the best median result regarding the frequency is english (based on first 10 subpages of examined domain).
  • The term english only appears on this website and not on the websites of the competition.
  • The competitor the-shortlist.com has achieved a value of 20 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor the-shortlist.com has achieved a value of 18 for the metric: "Link power of the referring domains".

Social media

  • A link to Twitter has been found on the domain hoteliermiddleeast.com.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor hoteliermiddleeast.com tweet account is 39838 (since the last update).
  • The number of Twitter Following for the competitor hoteliermiddleeast.com tweet account is 697 (since the last update).

Seo

  • The competitors (the-shortlist.com) best performing keyword is shortlist and it was found on the position 44
  • The average position in the search engine rankings for the website the-shortlist.com is 63.
  • The competitor the-shortlist.com should get at least 0 visitors from the search engine per month.
  • From this group of websites, the domain the-shortlist.com has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 75 in our rankings.

Server

  • The main domain has a number of pages indexed in the search engine of 5,600.
  • The CSS of the competitor hoteliermiddleeast.com website accounts for1% of all data transfers.
  • Static objects of the competitor hoteliermiddleeast.com are numerous and http://secure-uk.imrworldwide.com/v60.js, http://www.hoteliermiddleeast.com/pictures/2017/640x422/100x70/Viceroy67.JPG, http://www.itp.com/pictures/covers/130w/26_caterer_7_2017.jpg, http://www.itp.com/pictures/covers/130w/26_hme_7_2017.jpg could have information about their expiry date and be loaded from the cache of the browser.
  • When the homepage of the competitor blackstonecaterers.com is loaded once, 67 objects are downloaded (files, JS scripts, etc.).
  • The version for smartphones and tablets of the competitor hoteliermiddleeast.com has achieved 100 points for user-experience (how user-friendly a website is).