Mini
Content Marketing comparison of websites for idp.com
ielts.britishcouncil.org
topuniversities.com
sydney.edu.au
studyabroad.shiksha.com
idp.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | idp.com | sydney.edu.au | topuniversities.com | studyabroad.shiksha.com | ielts.britishcouncil.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 1074 | x |
| Youtube subscribers | x | x | x | 196 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | 6 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | idp.com | sydney.edu.au | topuniversities.com | studyabroad.shiksha.com | ielts.britishcouncil.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 708,633 | 21,517,890 | 1,769,128 | 625,357 | 111,713 |
| Number of Referring Domains (Content Popularity) (day) | 3,930 | 40,589 | 25,572 | 439 | 1,332 |
| Number of URLs found in the index (day) | 431,514 | 667,966 | 132,579 | 1,013 | 11,823 |
| Number of IPs that refer to domain (day) | 3,139 | 29,000 | 20,579 | 430 | 1,157 |
| Number of subnets that refer to domain (day) | 2,704 | 19,264 | 15,138 | 376 | 1,057 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 405 | 1,433 | 1,507 | 11 | 99 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 15,502 | 2,212,063 | 160,144 | 51 | 785 |
| Number of governmental and .gov - related domains that refer to domain (day) | 20 | 166 | 87 | x | 4 |
| Number of government and .gov - related external backlinks that link to domain (day) | 74 | 3,406 | 3,936 | x | 7 |
| The exact number of educational domains that refer to domain (day) | 34 | 375 | 369 | 2 | 8 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 210 | 17,183 | 47,891 | 3 | 43 |
| The exact number of government domains that refer to domain (day) | 1 | 22 | 6 | x | x |
| The exact number of government links that refer to domain (day) | 1 | 81 | 7 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 2 | 10 | x | x |
| The number of outgoing links for this domain (day) | 8 | 4 | 26 | x | x |
| Average number of internal links for domain (day) | 80 | 30 | 66 | x | x |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 62 | 55 | 24 | 36 |
| Authority of Referring Domains (Content Popularity) (day) | 45 | 72 | 47 | 19 | 28 |
| TrustMetric value for domain (day) - Majestic metric | 45 | 72 | 47 | 19 | 28 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Study abroad |
|
| Desktop speed score | 64 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 98 |
| Number of all page resources | 44 |
| Number of static page resources | 22 |
| Number of JS page resources | 11 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 6 kb |
| HTML response weight | 111 kb |
| CSS response weight | 217 kb |
| Images response weight | 1552 kb |
| JS response weight | 843 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://idp.com/
http://www.idp.com/
https://www.idp.com/
https://www.idp.com/global/
https://www.idp.com/global
https://www.idp.com/global/studyabroad
|
|
Cache (desktop) by setting expiry date for https://www.idp.com/Images/IDP/logo.jpg
https://www.idp.com/Images/IDP/logo_old.jpg
https://www.idp.com/global/studyabroad
|
|
Cache (mobile) by setting expiry date for https://www.idp.com/Images/IDP/logo.jpg
https://www.idp.com/Images/IDP/logo_old.jpg
https://www.idp.com/global/studyabroad
|
|
Speed up server response time
Response time in 0.61 seconds
|
|
Optimize image files (desktop) https://www.idp.com/Images/IDP/logo.jpg - 72KiB (95%)
https://www.idp.com/global/-/media/IDP/Global/CTA-and-Teaser-Images-420-x-280/061homehero06/counsellorassistingstudent.ashx - 66.2KiB (75%)
https://www.idp.com/global/-/media/IDP/Global/CTA-and-Teaser-Images-420-x-280/OptimizedCTAImages/CTA_studentswithlaptop-original-opt75.ashx - 18.2KiB (70%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 620.
- The competing domain topuniversities.com has achieved a score of 1225
Content
- For the popular word student, this would be a similar word combination: student cities, student guides, student stories, best student, student finance
- The word or combination of words with the best median result regarding the frequency on the competitors website is sydney (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is safety follow (based on first 10 subpages of examined domain).
- 171 words or phrases (two word combinations) were found on the main domain.
- The competitor ielts.britishcouncil.org has achieved a value of 1157 for the metric: "Number of referring domains from different IPs (daily value)".
Social media
- A link to Google+ was found on the competitors website: topuniversities.com.
- A link to Instagram was found on the competitors website topuniversities.com.
- 80% of this group of domains has a Facebook account.
- The number of instagram posts on the competitor topuniversities.com instagram account is 944 (since the last update).
- Number of Instagram followers, which belong to the competitor topuniversities.com has been 18073 since the last check.
Seo
- The average position in the search engine rankings for the website sydney.edu.au is 60.
- The competitor studyabroad.shiksha.com should get at least 356 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2019-10-04.
- The competing websites have an average search engine position of 59915 in our rankings.
- On average, the competitors get at least 119830 visitors per month from the search engine.
Server
- The total amount of the website requests on competitor sydney.edu.au was calculated at 14 kb.
- Graphic files (on the homepage of the competitor topuniversities.com) have a size of 1009 kb.
- The mobile version of the competitor topuniversities.com achieved 38 points for the server response and website loading times in the Google Insights test.
- Static objects of the main domain are numerous and https://www.idp.com/Images/IDP/logo.jpg, https://www.idp.com/Images/IDP/logo_old.jpg, https://www.idp.com/global/studyabroad, https://www.idp.com/layouts/system/VisitorIdentification.js could have information about their expiry date and be loaded from the cache of the browser.
- The version for smartphones and tablets of the main domain has achieved 98 points for user-experience (how user-friendly a website is).