Mini Content Marketing comparison of websites for high.org

nationalmuseum.sg

77%
Change competitor

georgiaaquarium.org

27%
Change competitor

atlanta.net

18%
Change competitor

lacma.org

15%
Change competitor

high.org

13%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric high.org nationalmuseum.sg georgiaaquarium.org lacma.org atlanta.net
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric high.org nationalmuseum.sg georgiaaquarium.org lacma.org atlanta.net
Number of Referring Backlinks (Content Popularity) (day) 677,763 23,393 274,438 836,716 224,882
Number of Referring Domains (Content Popularity) (day) 6,065 2,608 7,785 17,237 5,252
Number of URLs found in the index (day) 571,615 2,337 15,050 204,395 62,030
Number of IPs that refer to domain (day) 4,353 1,865 5,801 12,136 4,009
Number of subnets that refer to domain (day) 3,419 1,585 4,500 8,716 3,144
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 114 28 70 488 56
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 899 68 589 6,049 686
Number of governmental and .gov - related domains that refer to domain (day) 7 17 11 23 11
Number of government and .gov - related external backlinks that link to domain (day) 39 416 72 151 48
The exact number of educational domains that refer to domain (day) 105 10 67 408 54
Number of Backlinks from .EDU Domains (Content Popularity) (day) 754 18 577 4,030 684
The exact number of government domains that refer to domain (day) 7 1 9 13 9
The exact number of government links that refer to domain (day) 39 1 62 131 45
Average number of outgoing links to unique domains for that domain (day) 7 3 3 3 3
The number of outgoing links for this domain (day) 7 3 3 3 5
Average number of internal links for domain (day) 64 22 25 28 48
Link Strength of Referring Domains (Content Popularity) (day) 47 35 48 53 49
Authority of Referring Domains (Content Popularity) (day) 66 48 68 72 61
TrustMetric value for domain (day) - Majestic metric 66 48 68 72 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
High Museum of Art – The leading art museum in the southeastern United States
Desktop speed score 61
Mobile speed score 55
Mobile usability score 96
Number of all page resources 107
Number of static page resources 54
Number of JS page resources 40
Number of styles (CSS) page resources 5
Total request weight 15 kb
HTML response weight 149 kb
CSS response weight 951 kb
Images response weight 1088 kb
JS response weight 1289 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Bold.woff
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Regular.woff
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Semibold.woff
Cache (mobile) by setting expiry date for
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Bold.woff
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Regular.woff
https://high.org/wp-content/themes/base-theme/assets/fonts/Open_Sans/OpenSans-Semibold.woff
Speed up server response time
Response time in 3.1 seconds
Minify your CSS files (desktop)
https://high.org/wp-content/themes/base-theme/style.css?ver=4.8 - 122.8KiB (69%)
https://high.org/wp-content/plugins/profile-builder/assets/css/style-front-end.css?ver=2.6.3 - 1.3KiB (32%)
Minify your CSS files (mobile)
https://high.org/wp-content/themes/base-theme/style.css?ver=4.8 - 122.8KiB (69%)
https://high.org/wp-content/plugins/profile-builder/assets/css/style-front-end.css?ver=2.6.3 - 1.3KiB (32%)
Optimize image files (desktop)
https://high.org/wp-content/uploads/2017/03/family-tour-815x300.jpg - 38.7KiB (84%)
https://high.org/wp-content/uploads/2016/10/tour-815x300.jpg - 33.1KiB (84%)
https://high.org/wp-content/uploads/2017/04/FF_18_06-815x980.jpg - 4.8KiB (15%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 459.
  • The competing domain lacma.org has achieved a score of 502

Content

  • 155 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency on the competitors website is atlanta (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is that.
  • The competitor nationalmuseum.sg has achieved a value of 1865 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor nationalmuseum.sg has achieved a value of 28 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".

Social media

  • The domain georgiaaquarium.org has a Google+ account.
  • The main domain category on Facebook is "Art Museum".
  • The main domain has a Google+ account.
  • 100% of this group of domains has a Twitter account.
  • 80% of this group of domains has a Instagram account.

Seo

  • This free report has been updated for the main domain on 2020-02-10.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • Of all the URLs found in the domain georgiaaquarium.org, "https://www.georgiaaquarium.org/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor atlanta.net on 2020-01-28.
  • The competitors (georgiaaquarium.org) best performing keyword is georgia and it was found on the position 12

Server

  • Javascript on the main domain hold 37% of all data transfers.
  • The CSS file on the main domain https://high.org/wp-content/themes/base-theme/style.css?ver=4.8 could be compressed to save 69% - 122.8KiB kb.
  • It would be an advantage to compress the image at the main domain: https://high.org/wp-content/uploads/2016/10/tour-815x300.jpg in order to 33.1KiB kb.
  • 54 CSS/JSS static elements can be found on the website of the main domain.
  • The version for smartphones and tablets of the competitor nationalmuseum.sg has achieved 64 points for user-experience (how user-friendly a website is).