Mini
Content Marketing comparison of websites for heinemann-dutyfree.com
parfum.de
frankfurt-airport.com
heinemann-shop.com
heinemann-dutyfree.com
shop.frankfurt-airport.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | heinemann-dutyfree.com | heinemann-shop.com | frankfurt-airport.com | shop.frankfurt-airport.com | parfum.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | 170 |
| Instagram followers | x | x | x | x | 287 | |
| Instagram following (account is following) | x | x | x | x | 80 | |
Youtube
|
Youtube views | x | x | x | x | 59347 |
| Youtube subscribers | x | x | x | x | 61 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 100 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | heinemann-dutyfree.com | heinemann-shop.com | frankfurt-airport.com | shop.frankfurt-airport.com | parfum.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,538,786 | 1,058,887 | 416,145 | 1,882 | 29,032 |
| Number of Referring Domains (Content Popularity) (day) | 1,057 | 1,194 | 10,326 | 182 | 236 |
| Number of URLs found in the index (day) | 151,554 | 279,110 | 129,792 | 85,219 | 17,512 |
| Number of IPs that refer to domain (day) | 653 | 765 | 6,959 | 161 | 226 |
| Number of subnets that refer to domain (day) | 589 | 667 | 4,965 | 154 | 194 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | 50 | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | 176 | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | 6 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | 9 | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | 20 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | 125 | x | x |
| The exact number of government domains that refer to domain (day) | x | x | 4 | x | x |
| The exact number of government links that refer to domain (day) | x | x | 6 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 0 | 2 | 1 | 0 |
| The number of outgoing links for this domain (day) | 1 | 0 | 3 | 2 | 0 |
| Average number of internal links for domain (day) | 0 | 4 | 89 | 106 | 146 |
| Link Strength of Referring Domains (Content Popularity) (day) | 28 | 48 | 48 | 43 | 32 |
| Authority of Referring Domains (Content Popularity) (day) | 26 | 25 | 61 | 52 | 12 |
| TrustMetric value for domain (day) - Majestic metric | 26 | 25 | 61 | 52 | 12 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Duty Free am Flughafen Frankfurt einkaufen | HEINEMANN Duty Free |
|
| Mobile speed score | 3 |
|---|---|
| Mobile usability score | 94 |
| Number of all page resources | 151 |
| Number of static page resources | 97 |
| Number of JS page resources | 43 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 75 kb |
| HTML response weight | 272 kb |
| CSS response weight | 1916 kb |
| Images response weight | 6658 kb |
| JS response weight | 2286 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://heinemann-dutyfree.com/
http://www.heinemann-dutyfree.com/
http://www.heinemann-dutyfree.com/frankfurt_de
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Cache (desktop) by setting expiry date for http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff
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Cache (mobile) by setting expiry date for http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff
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Speed up server response time
Response time in 0.23 seconds
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Minify your CSS files (desktop) http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/css/commons/hd-style.css - 7.7KiB (11%)
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Minify your CSS files (mobile) http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/css/commons/hd-style.css - 7.7KiB (11%)
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Minify HTML files (desktop) http://www.heinemann-dutyfree.com/frankfurt_de - 4.7KiB (13%)
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Minify HTML files (mobile) http://www.heinemann-dutyfree.com/frankfurt_de - 5.1KiB (14%)
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Minify JavaScript files (desktop) http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/bottom.js - 326.6KiB (57%)
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/moment-with-langs.js - 103.9KiB (45%)
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/hyphenator/Hyphenator.js - 95.6KiB (67%)
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Minify JavaScript files (mobile) http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/bottom.js - 326.6KiB (57%)
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/moment-with-langs.js - 103.9KiB (45%)
http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/js/vendor/hyphenator/Hyphenator.js - 95.6KiB (67%)
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Optimize image files (desktop) http://www.heinemann-dutyfree.com/media/content2/brands/Armani/06-2017-Emporio-Armani-1024x351-EN.jpg - 3.8MiB (90%)
http://www.heinemann-dutyfree.com/media/content2/brands/CrazyLazySummer/2017/06-2017-Crazy-lazy-summer_DE_1024x351.jpg - 335KiB (77%)
http://www.heinemann-dutyfree.com/media/content2/brands/BaronRothschild/07-2017-Baron-Rothschild-DE-1024x351.jpg - 120.7KiB (74%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 493.
- The competing domain frankfurt-airport.com has achieved a score of 1245
Content
- 217 words or phrases (two word combinations) were found on the main domain.
- The competitor "parfum.de" probably has a legal disclosure subpage.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "217:183".
- The term your only appears on this website and not on the websites of the competition.
- The competitor parfum.de has achieved a value of 194 for the metric: "Number of referring domains from different IP C blocks".
Social media
- The domain parfum.de has a YouTube account.
- 80% of this group of domains has a Twitter account.
- 0% of this group of domains has a LinkedIn account.
- 20% of this group of domains has a Youtube account.
- The number of Twitter fans belonging to the competitor parfum.de tweet account is 220 (since the last update).
Seo
- This free report has been updated for the competitor parfum.de on 2020-02-04.
- This free report has been updated for the main domain on 2019-03-19.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 73684 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 147368.
Server
- AJavascript on the competitor frankfurt-airport.com hold 61% of all data transfers.
- The server of the competitor heinemann-shop.com responded within0.21 seconds.
- The compression of the HTML together with INLINE CSS and JS enables the competitor heinemann-shop.com website to save 4KiB kb each time the page is loaded.
- Static objects of the main domain are numerous and http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Bold.woff, http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro-Medium.woff, http://www.heinemann-dutyfree.com/skin/201705181248/frontend/heinemann/responsive/fonts/DaxlineWebPro.woff, http://www.googletagmanager.com/gtm.js?id=GTM-KTN87X could have information about their expiry date and be loaded from the cache of the browser.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.