Mini
Content Marketing comparison of websites for harvester.co.uk
tripadvisor.co.uk
thetrainline.com
taste.com.au
vintageinn.co.uk
harvester.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | harvester.co.uk | tripadvisor.co.uk | thetrainline.com | taste.com.au | vintageinn.co.uk | |
|---|---|---|---|---|---|---|
Facebook
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Facebook fans | x | x | x | x | x |
Twitter
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Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
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Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
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Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | harvester.co.uk | tripadvisor.co.uk | thetrainline.com | taste.com.au | vintageinn.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 70,171 | 74,083,353 | 1,463,589 | 2,122,628 | 73,062 |
| Number of Referring Domains (Content Popularity) (day) | 2,126 | 105,803 | 13,776 | 12,016 | 2,684 |
| Number of URLs found in the index (day) | 30,544 | 20,423,823 | 4,151,723 | 886,301 | 34,278 |
| Number of IPs that refer to domain (day) | 1,193 | 52,889 | 10,079 | 8,874 | 1,799 |
| Number of subnets that refer to domain (day) | 972 | 26,425 | 7,083 | 5,913 | 1,338 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4 | 329 | 223 | 64 | 5 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6 | 5,408 | 1,332 | 391 | 6 |
| Number of governmental and .gov - related domains that refer to domain (day) | 3 | 165 | 93 | 10 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 | 118,414 | 5,043 | 37 | 162 |
| The exact number of educational domains that refer to domain (day) | x | 44 | 23 | 15 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 203 | 214 | 51 | 1 |
| The exact number of government domains that refer to domain (day) | x | 2 | 1 | x | x |
| The exact number of government links that refer to domain (day) | x | 2 | 3 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 0 | 13 | 2 | 1 |
| The number of outgoing links for this domain (day) | 1 | 2 | 18 | 2 | 1 |
| Average number of internal links for domain (day) | 9 | 82 | 122 | 29 | 9 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 64 | 57 | 57 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 21 | 80 | 70 | 23 | 25 |
| TrustMetric value for domain (day) - Majestic metric | 21 | 80 | 70 | 23 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Harvester Restaurants – Home of Great Value Family Food |
|
| Desktop speed score | 56 |
|---|---|
| Mobile speed score | 57 |
| Mobile usability score | 99 |
| Number of all page resources | 176 |
| Number of static page resources | 58 |
| Number of JS page resources | 27 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 42 kb |
| HTML response weight | 129 kb |
| CSS response weight | 627 kb |
| Images response weight | 2106 kb |
| JS response weight | 2118 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://ad.sxp.smartclip.net/img/trpx.gif
http://cotads.adscale.de/ads/pixel/1by1.png
http://load.s3.amazonaws.com/pixel.gif
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Cache (mobile) by setting expiry date for http://ad.sxp.smartclip.net/img/trpx.gif
http://cotads.adscale.de/ads/pixel/1by1.png
http://load.s3.amazonaws.com/pixel.gif
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Minify HTML files (desktop) http://www.harvester.co.uk/ - 730B (13%)
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Minify HTML files (mobile) http://www.harvester.co.uk/ - 730B (13%)
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Minify JavaScript files (desktop) http://pixel.mathtag.com/event/js?01AD=3CEhYO1mdEAlip0pb6_iWw4zDBaxHsQiM9aGnOLd8FFNmgxPMagG59Q&01RI=30B9D1156427171&01NA=na&mt_id=1193337&mt_adid=152825&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKFgxMTsgTGludXggeDg2XzY0KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvOyBHb29nbGUgUGFnZSBTcGVlZCBJbnNpZ2h0cykgQ2hyb21lLzQxLjAuMjI3Mi4xMTggU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22MTAyNHw3Njh8MTAyNHw3Njh8MjR8fA%3D%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCB4ODZfNjR8%22%7D - 529B (28%)
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Minify JavaScript files (mobile) http://pixel.mathtag.com/event/js?01AD=35m8OZ5Y9cjJpu6u2U7HGq86Gq4Ctx3fYxNWiflL9_drk_ONCSIUQsA&01RI=1025ECEC61976F4&01NA=na&mt_id=1193337&mt_adid=152825&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKExpbnV4OyBBbmRyb2lkIDYuMC4xOyBOZXh1cyA1WCBCdWlsZC9NTUIyOVApIEFwcGxlV2ViS2l0LzUzNy4zNiAoS0hUTUwsIGxpa2UgR2Vja287IEdvb2dsZSBQYWdlIFNwZWVkIEluc2lnaHRzKSBDaHJvbWUvNDEuMC4yMjcyLjExOCBNb2JpbGUgU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22NDEyfDczMnw0MTJ8NzMyfDI0fHw%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCBhcm12OGx8%22%7D - 529B (28%)
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Optimize image files (desktop) http://www.harvester.co.uk/content/dam/harvester/images/content/ln17/favourites/rotisserie-chicken-mobile.jpg.asset/1498412993865.jpg - 71.5KiB (30%)
http://www.harvester.co.uk/content/dam/harvester/images/DN16/mobile/new-harvester-app-brandbanner-mobile.jpg.asset/1498412993865.jpg - 57.3KiB (31%)
http://www.harvester.co.uk/content/dam/harvester/images/content/ln17/banners/newmenu-banner-mobile.jpg.asset/1498412993865.jpg - 47.5KiB (27%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 745.
- The competing domain thetrainline.com has achieved a score of 1993
Content
- The word or combination of words with the lowest median result regarding the frequency is unlimited coffee (based on first 10 subpages of examined domain).
- The term that appears on all competitors websites, but not on the website of the main domain, is city.
- Competitor tripadvisor.co.uk has reached a value of 20423823 for the metric: "Number of URLs found in the index (daily value)".
- The competitor tripadvisor.co.uk has achieved a value of 5408 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor thetrainline.com has achieved a value of 93 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- The main domain category on Facebook is "Food & Beverage Company".
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- The number of Twitter fans belonging to the competitor taste.com.au tweet account is 27374 (since the last update).
- On Facebook, the main domain is followed by 298211 fans.
Seo
- Of all the URLs found in the domain vintageinn.co.uk, "https://www.vintageinn.co.uk/restaurants/midlands/thetalbotbiddulph/restaurantsfood" is the most frequently found URL in the search results.
- The best position ever found for the competitor taste.com.au was 4 and it was found the keyword :keyword.
- In the search engine rankings below, the average position for the competitor taste.com.au is: 52.
- The URL https://www.harvester.co.uk/takeaway is the most common search engine result in our search engine rankings
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- It would be an advantage to compress the image at the competitor thetrainline.com website: https://www.thetrainline.com/buytickets/Portals/trainline/images/btn-google-play@2x.png in order to 3.9KiB kb.
- The version for smartphones and tablets of the competitor vintageinn.co.uk has achieved 100 points for user-experience (how user-friendly a website is).
- The server of the competitor thetrainline.com responded within0.22 seconds.
- Javascript on the main domain hold 43% of all data transfers.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.