Mini Content Marketing comparison of websites for gothamist.com

abcnews.go.com

70%
Change competitor

vox.com

29%
Change competitor

gothamist.com

21%

time.com

18%
Change competitor

slate.com

18%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric gothamist.com time.com vox.com abcnews.go.com slate.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric gothamist.com time.com vox.com abcnews.go.com slate.com
Number of Referring Backlinks (Content Popularity) (day) 3,720,951 40,677,156 20,063,453 51,265,324 20,334,897
Number of Referring Domains (Content Popularity) (day) 35,252 378,286 137,746 263,735 181,203
Number of URLs found in the index (day) 140,646 1,023,292 678,495 1,460,530 1,190,652
Number of IPs that refer to domain (day) 23,621 197,035 82,768 144,260 101,147
Number of subnets that refer to domain (day) 14,729 84,706 42,568 64,876 48,404
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 168 2,901 1,095 1,839 1,405
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,290 152,221 36,812 71,763 45,169
Number of governmental and .gov - related domains that refer to domain (day) 11 409 119 272 133
Number of government and .gov - related external backlinks that link to domain (day) 144 4,929 4,256 12,676 1,236
The exact number of educational domains that refer to domain (day) 140 1,766 757 1,304 1,070
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,244 79,951 32,431 61,946 40,842
The exact number of government domains that refer to domain (day) 9 247 90 209 107
The exact number of government links that refer to domain (day) 125 3,415 4,141 12,095 1,132
Average number of outgoing links to unique domains for that domain (day) 12 15 3 4 2
The number of outgoing links for this domain (day) 26 25 8 6 3
Average number of internal links for domain (day) 28 55 11 24 9
Link Strength of Referring Domains (Content Popularity) (day) 44 70 74 84 84
Authority of Referring Domains (Content Popularity) (day) 39 75 52 85 76
TrustMetric value for domain (day) - Majestic metric 39 75 52 85 76

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Gothamist: News, Food, Arts & Events
Desktop speed score 33
Mobile speed score 50
Mobile usability score 99
Number of all page resources 103
Number of static page resources 65
Number of JS page resources 36
Number of styles (CSS) page resources 2
Total request weight 15 kb
HTML response weight 65 kb
CSS response weight 48 kb
Images response weight 2406 kb
JS response weight 837 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://assets.dnainfo.com/photo/2017/8/1502899223-307169/larger.jpg
https://assets.dnainfo.com/photo/2017/8/1502913111-307207/larger.jpg
https://assets.dnainfo.com/photo/2017/8/1502973328-307254/larger.jpg
Cache (mobile) by setting expiry date for
http://d36wtdrdo22bqa.cloudfront.net/mngr/54de45ee249f40e96c2f741d.js
http://c2.taboola.com/nr/gothamist/newsroom.js
https://use.typekit.net/clb8lou.js
Minify HTML files (desktop)
http://gothamist.com/ - 1.3KiB (13%)
Minify HTML files (mobile)
http://gothamist.com/ - 1.3KiB (13%)
Optimize image files (desktop)
http://gothamist.com/assets_c/2017/08/081517pasta-thumb-640xauto-1009164.png - 349.9KiB (72%)
http://laist.com/assets_c/2017/08/hammstudio-thumb-640xauto-1009357.jpg - 217.3KiB (94%)
http://gothamist.com/assets_c/2017/08/081017arepa1-thumb-640xauto-1009265.jpg - 191KiB (93%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 739.
  • The competing domain slate.com has achieved a score of 633

Content

  • For the popular word that, this would be a similar word combination: that means, what that, that thing, that could, violence that
  • The main domain enables visitors to subscribe to their newsletter list.
  • The term that appears on all competitors websites, but not on the website of the main domain, is harry potter.
  • The competitor abcnews.go.com has achieved a value of 51265324 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor abcnews.go.com achieved a value of 61946 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • A link to Twitter was found on the main domain.
  • A link to Twitter has been found on the domain time.com.
  • 100% of this group of domains has a Facebook account.
  • 100% of this group of domains has a Twitter account.
  • The number of Twitter tweets belonging to the main domain tweet account is 120653 (since the last update).

Seo

  • The average position in the search engine rankings for the website abcnews.go.com is 61.
  • The competitor vox.com should get at least 688885 visitors from the search engine per month.
  • The URL http://gothamist.com/2012/09/25/most_important_subway_transfer_of_o.php is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 70.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The competitor's vox.com meta title is: Understand the News .
  • On the homepage, belonging to slate.com 4 CSS files can be identified.
  • The entire CSS files of the competitor vox.com homepage weighs 381 kb.
  • It would be an advantage to compress the image at the competitor abcnews.go.com website: http://a.abcnews.com/images/Lifestyle/170628_abc_social_strangers_car_16x9_992.jpg in order to 54.4KiB kb.
  • The CSS of the main domain website accounts for1% of all data transfers.