Mini
Content Marketing comparison of websites for futurelab.ch
inside-it.ch
nine.ch
zuehlke.com
buspro.ch
futurelab.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | futurelab.ch | buspro.ch | nine.ch | inside-it.ch | zuehlke.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | futurelab.ch | buspro.ch | nine.ch | inside-it.ch | zuehlke.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 491 | 501,009 | 1,049,236 | 55,502 |
| Number of Referring Domains (Content Popularity) (day) | x | 128 | 1,584 | 1,918 | 1,242 |
| Number of URLs found in the index (day) | x | 380 | 385,835 | 107,483 | 36,146 |
| Number of IPs that refer to domain (day) | x | 120 | 908 | 1,339 | 1,041 |
| Number of subnets that refer to domain (day) | x | 114 | 703 | 1,092 | 882 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | 2 | 2 | 14 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | 16 | 7 | 49 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | 1 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | 1 | x | 3 |
| The exact number of educational domains that refer to domain (day) | x | x | 1 | 1 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | 2 | 2 | 1 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | x | 1 | 0 | 4 | 1 |
| The number of outgoing links for this domain (day) | x | 1 | 1 | 26 | 2 |
| Average number of internal links for domain (day) | x | 56 | 4 | 86 | 10 |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 18 | 48 | 37 | 40 |
| Authority of Referring Domains (Content Popularity) (day) | x | 24 | 43 | 37 | 25 |
| TrustMetric value for domain (day) - Majestic metric | x | 24 | 43 | 37 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title futureLAB - Delivering Tomorrow's Applications Today |
|
| Desktop speed score | 71 |
|---|---|
| Mobile speed score | 63 |
| Mobile usability score | 100 |
| Number of all page resources | 15 |
| Number of static page resources | 11 |
| Number of JS page resources | 1 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 1 kb |
| HTML response weight | 10 kb |
| CSS response weight | 62 kb |
| Images response weight | 301 kb |
| JS response weight | 83 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.futurelab.ch/css/fixes.css
http://www.futurelab.ch/css/icons.css
http://www.futurelab.ch/css/pure-min.css
|
|
Cache (mobile) by setting expiry date for http://www.futurelab.ch/css/fixes.css
http://www.futurelab.ch/css/icons.css
http://www.futurelab.ch/css/pure-min.css
|
|
Minify your CSS files (desktop) http://www.futurelab.ch/css/style.css - 3.2KiB (17%)
http://www.futurelab.ch/css/icons.css - 2.6KiB (12%)
|
|
Minify your CSS files (mobile) http://www.futurelab.ch/css/style.css - 3.2KiB (17%)
http://www.futurelab.ch/css/icons.css - 2.6KiB (12%)
|
|
Minify HTML files (desktop) http://www.futurelab.ch/ - 1.7KiB (18%)
|
|
Minify HTML files (mobile) http://www.futurelab.ch/ - 1.7KiB (18%)
|
|
Optimize image files (desktop) http://www.futurelab.ch/img/poster-home.jpg - 57.2KiB (45%)
http://www.futurelab.ch/img/teaser-smartpolice-bg.jpg - 39.6KiB (46%)
http://www.futurelab.ch/perch/resources/teaser-clients-w1400.png - 29.5KiB (62%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 415.
- The competing domain inside-it.ch has achieved a score of 1894
Content
- The most common term on the website is business
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is hohe geschwindigkeit (based on first 10 subpages of examined domain).
- The competitor "nine.ch" enables visitors to subscribe to their newsletter list.
- The competitor inside-it.ch achieved a value of 37 for the metric: "Authority of the referring domains".
- Competitor inside-it.ch has achieved a value of 2 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
Social media
- A link to Instagram was found on the competitors website zuehlke.com.
- 60% of this group of domains has a Facebook account.
- 20% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor zuehlke.com tweet account is 3835 (since the last update).
Seo
- The URL http://www.futurelab.ch/solutions-for-startups.php?lang=de occurs most frequently in the search engine results.
- The average position in the search engine rankings for the main domain is 70.
- Of all the URLs found in the domain inside-it.ch, "https://www.inside-it.ch/articles/31690" is the most frequently found URL in the search results.
- The average position in the search engine rankings for the website nine.ch is 46.
- The average number of visitors expected from the search engine for the competitors websites is 372966.
Server
- The CSS of the main domain website accounts for14% of all data transfers.
- The competitor's inside-it.ch meta title is: inside-it.ch: News für CIOs .
- The desktop version of the website buspro.ch had 100 points scored at Google Insights.
- The entire HTML files of the competitor inside-it.ch homepage weighs 173 kb.
- The competitor zuehlke.com website could compress the JS file https://www.zuehlke.com/static/scripts/vendor/jquery.cookie.js and save 585B kb (44%).