Mini Content Marketing comparison of websites for fernweh-aktuell.com

marcopolo.de

57%
Change competitor

merian.de

53%
Change competitor

neckermann-reisen.ch

47%
Change competitor

feride.de

28%
Change competitor

fernweh-aktuell.com

26%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric fernweh-aktuell.com neckermann-reisen.ch merian.de feride.de marcopolo.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric fernweh-aktuell.com neckermann-reisen.ch merian.de feride.de marcopolo.de
Number of Referring Backlinks (Content Popularity) (day) 1,181 3,402 75,160 10,381 414,512
Number of Referring Domains (Content Popularity) (day) 86 140 2,762 509 3,284
Number of URLs found in the index (day) 3,904 365,239 225,537 12,356 621,718
Number of IPs that refer to domain (day) 80 123 1,991 197 2,127
Number of subnets that refer to domain (day) 74 115 1,342 167 1,465
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 2 x 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 13 x 3
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 1 4 1 1
The number of outgoing links for this domain (day) 1 3 6 1 1
Average number of internal links for domain (day) 0 11 45 0 27
Link Strength of Referring Domains (Content Popularity) (day) 16 30 41 20 44
Authority of Referring Domains (Content Popularity) (day) 14 25 50 20 29
TrustMetric value for domain (day) - Majestic metric 14 25 50 20 29

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Fernweh - Reiseberichte und Urlaub - Fernweh Aktuell
Desktop speed score 32
Mobile speed score 31
Mobile usability score 67
Number of all page resources 210
Number of static page resources 90
Number of JS page resources 55
Number of styles (CSS) page resources 8
Total request weight 55 kb
HTML response weight 198 kb
CSS response weight 72 kb
Images response weight 2790 kb
JS response weight 2972 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn.digitru.st/prod/1.4.0/digitrust.js
http://pix.fernweh-aktuell.com/css/sir.v6.css
http://pix.fernweh-aktuell.dig.de/teaser/teaser_freizeitplaner.jpg
Cache (mobile) by setting expiry date for
http://pix.fernweh-aktuell.com/css/sir.v6.css
http://pix.fernweh-aktuell.dig.de/teaser/teaser_freizeitplaner.jpg
http://pix.fernweh-aktuell.dig.de/teaser/teaser_kataloge.jpg
Speed up server response time
Response time in 1.7 seconds
Minify your CSS files (desktop)
http://www.fernweh-aktuell.com/www/fernweh_aktuell/css/template.css - 2.6KiB (29%)
http://www.fernweh-aktuell.com/www/fernweh_aktuell/css/dropdown.css - 706B (41%)
Minify your CSS files (mobile)
http://www.fernweh-aktuell.com/www/fernweh_aktuell/css/template.css - 2.6KiB (29%)
http://www.fernweh-aktuell.com/www/fernweh_aktuell/css/dropdown.css - 706B (41%)
Minify HTML files (desktop)
http://www.fernweh-aktuell.com/ - 2.3KiB (12%)
Minify HTML files (mobile)
http://www.fernweh-aktuell.com/ - 2.3KiB (12%)
Minify JavaScript files (desktop)
http://www.fernweh-aktuell.com/www/libs/js/global.js?v=150210-0958 - 10.4KiB (24%)
https://cdn.digitru.st/prod/1.4.0/digitrust-server.js - 3.7KiB (16%)
http://cdn.digitru.st/prod/1.4.0/digitrust.js - 3.7KiB (16%)
Minify JavaScript files (mobile)
http://www.fernweh-aktuell.com/www/libs/js/global.js?v=150210-0958 - 10.4KiB (24%)
http://www.fernweh-aktuell.com/www/libs/ckeditor/dig.frontend.js?v=170705-1032 - 3.4KiB (31%)
http://www.fernweh-aktuell.com/www/fernweh_aktuell/js/jquery.socialshareprivacy.js - 1.7KiB (33%)
Optimize image files (desktop)
http://www.fernweh-aktuell.com/media.imagefile.21c1db87-2aa0-4ea6-8a97-bd1bbc6b1302.original.jpeg - 537.4KiB (80%)
http://www.fernweh-aktuell.com/media.imagefile.6fe7ce26-f378-4fb9-ad59-91a6367cb8f5.original.jpeg - 384.7KiB (84%)
http://www.fernweh-aktuell.com/media.imagefile.9ebf390d-b430-4dc7-b235-1ced6531e2d3.original.jpeg - 338.9KiB (84%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 774.
  • The competing domain marcopolo.de has achieved a score of 1718

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "204:204".
  • Competitor feride.de has reached a value of 12356 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor merian.de has achieved a value of 13 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The achieved value for the metric: "Average number of internal links" is 0 .

Social media

  • The domain neckermann-reisen.ch has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the main domain facebook account is 168 (since the last update).
  • Number of Instagram followers, which belong to the competitor neckermann-reisen.ch has been 34271 since the last check.
  • The number of Instagram Following for the competitor neckermann-reisen.ch instagram account is 57 (since the last update).

Seo

  • The competitors (neckermann-reisen.ch) best performing keyword is neckermann and it was found on the position 8
  • The average position in the search engine rankings for the main domain is 73.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The competing websites have an average search engine position of 183052 in our rankings.
  • On average, the competitors get at least 366103 visitors per month from the search engine.

Server

  • The main domain has a number of pages indexed in the search engine of 7,050.
  • The desktop version of the website feride.de had 71 points scored at Google Insights.
  • The total amount of the website requests on competitor feride.de was calculated at 12 kb.
  • The version for smartphones and tablets of the competitor marcopolo.de has achieved 98 points for user-experience (how user-friendly a website is).
  • The total amount of the website requests on the main domain was calculated at 55 kb.