Mini Content Marketing comparison of websites for farnell.com

grainger.com

56%
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belkin.com

55%
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alliedelec.com

44%
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farnell.com

37%

conrad.com

28%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric farnell.com conrad.com grainger.com belkin.com alliedelec.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 2660
Youtube comments x x x x x
Youtube videos x x x x 1293

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric farnell.com conrad.com grainger.com belkin.com alliedelec.com
Number of Referring Backlinks (Content Popularity) (day) 9,941,964 3,469,669 719,271 2,347,828 960,939
Number of Referring Domains (Content Popularity) (day) 16,853 9,921 18,881 24,061 6,039
Number of URLs found in the index (day) 5,671,782 11,145,018 6,300,199 457,682 1,642,801
Number of IPs that refer to domain (day) 13,154 7,721 12,429 18,504 4,617
Number of subnets that refer to domain (day) 9,781 5,280 8,591 13,496 3,856
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 96 11 285 102 99
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 614 18 1,555 291 240
Number of governmental and .gov - related domains that refer to domain (day) 2 x 37 13 4
Number of government and .gov - related external backlinks that link to domain (day) 5 x 155 78 35
The exact number of educational domains that refer to domain (day) 25 4 268 73 94
Number of Backlinks from .EDU Domains (Content Popularity) (day) 68 7 1,502 201 231
The exact number of government domains that refer to domain (day) x x 36 9 4
The exact number of government links that refer to domain (day) x x 153 54 35
Average number of outgoing links to unique domains for that domain (day) 0 1 3 4 0
The number of outgoing links for this domain (day) 0 1 4 4 0
Average number of internal links for domain (day) 52 75 73 174 131
Link Strength of Referring Domains (Content Popularity) (day) 55 53 49 56 56
Authority of Referring Domains (Content Popularity) (day) 65 59 67 69 64
TrustMetric value for domain (day) - Majestic metric 65 59 67 69 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Farnell | Electronic Component Distributors
Desktop speed score 91
Mobile speed score 86
Mobile usability score 100
Number of all page resources 17
Number of static page resources 12
Number of JS page resources 6
Number of styles (CSS) page resources 1
Total request weight 2 kb
HTML response weight 25 kb
CSS response weight 19 kb
Images response weight 140 kb
JS response weight 283 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.farnell.com/flag-page-files/css/style4.css
https://www.farnell.com/flag-page-files/element14-logo.svg
https://www.farnell.com/flag-page-files/farnell-logo.svg
Cache (mobile) by setting expiry date for
https://www.farnell.com/flag-page-files/css/style4.css
https://www.farnell.com/flag-page-files/farnell-logo.svg
https://www.farnell.com/flag-page-files/images/spritesH.gif
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://www.farnell.com/flag-page-files/css/style4.css - 544B (13%)
Minify your CSS files (mobile)
https://www.farnell.com/flag-page-files/css/style4.css - 544B (13%)
Minify HTML files (desktop)
https://www.farnell.com/ - 689B (13%)
Minify HTML files (mobile)
https://www.farnell.com/ - 689B (13%)
Minify JavaScript files (desktop)
https://www.farnell.com/flag-page-files/js/locationCheck3.js - 1.4KiB (19%)
Minify JavaScript files (mobile)
https://www.farnell.com/flag-page-files/js/locationCheck3.js - 1.4KiB (19%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1373.
  • The competing domain conrad.com has achieved a score of 1059

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is fixings garden (based on first 10 subpages of examined domain).
  • The competitor "conrad.com" enables visitors to subscribe to their newsletter list.
  • Competitor grainger.com has reached a value of 6300199 for the metric: "Number of URLs found in the index (daily value)".
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 2 .
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 25 .

Social media

  • Facebook gives the category Electronics Store for the domain conrad.com.
  • The domain grainger.com has a Linkedin account.
  • The domain alliedelec.com has a YouTube account.
  • The number of Twitter Following for the competitor alliedelec.com tweet account is 1431 (since the last update).
  • On Facebook, the main domain is followed by 103861 fans.

Seo

  • The best position ever found for the competitor alliedelec.com was 25 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website belkin.com is 54.
  • The best position ever found for the main domain was 24 and it was found the keyword :keyword.
  • The domain alliedelec.com has the best search engine rankings average position.
  • The average number of visitors expected from the search engine for the competitors websites is 101934.

Server

  • On the homepage, belonging to alliedelec.com 13 CSS files can be identified.
  • The entire CSS files of the competitor belkin.com homepage weighs 1119 kb.
  • The mobile version of the competitor belkin.com achieved 17 points for the server response and website loading times in the Google Insights test.
  • The CSS of the main domain website accounts for4% of all data transfers.
  • The server of the main domain responded within0 seconds.