Mini Content Marketing comparison of websites for espc.com

privateproperty.co.za

55%
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realestate.co.nz

49%
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espc.com

35%

harcourts.co.nz

34%
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purplebricks.co.uk

33%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric espc.com privateproperty.co.za realestate.co.nz harcourts.co.nz purplebricks.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 1690
Youtube comments x x x x x
Youtube videos x x x x 35

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric espc.com privateproperty.co.za realestate.co.nz harcourts.co.nz purplebricks.co.uk
Number of Referring Backlinks (Content Popularity) (day) 231,789 1,362,132 2,199,290 5,678,363 161,402
Number of Referring Domains (Content Popularity) (day) 1,243 3,131 3,058 2,412 519
Number of URLs found in the index (day) 249,918 2,884,445 347,735 1,954,485 94,674
Number of IPs that refer to domain (day) 743 2,171 2,327 1,440 428
Number of subnets that refer to domain (day) 648 1,431 1,860 1,075 390
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 7 7 22 2 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 36 30 59 12 4
Number of governmental and .gov - related domains that refer to domain (day) 4 x 2 x x
Number of government and .gov - related external backlinks that link to domain (day) 12 x 3 x x
The exact number of educational domains that refer to domain (day) x x 1 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 6 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 5 0 8 7
The number of outgoing links for this domain (day) 0 6 0 11 7
Average number of internal links for domain (day) 8 64 2 26 19
Link Strength of Referring Domains (Content Popularity) (day) 43 49 50 44 43
Authority of Referring Domains (Content Popularity) (day) 31 49 30 45 24
TrustMetric value for domain (day) - Majestic metric 31 49 30 45 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1309.
  • The competing domain privateproperty.co.za has achieved a score of 2053

Content

  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "147:168".
  • The term purplebricks only occurs on the purplebricks.co.uk website and not on the website of the main domain.
  • The competitor purplebricks.co.uk has achieved a value of 390 for the metric: "Number of referring domains from different IP C blocks".
  • The value achieved for the metric: "Number of referring domains (daily value)" is 1243.
  • The achieved value for the metric: "Average number of internal links" is 8 .

Social media

  • Facebook gives the category Home & Garden Website for the domain privateproperty.co.za.
  • A link to Google+ was found on the competitors website: privateproperty.co.za.
  • 20% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • Number of Instagram followers, which belong to the competitor realestate.co.nz has been 8843 since the last check.

Seo

  • The URL https://www.realestate.co.nz/residential/sale is the most frequent url in our search engine rankings, which belongs to the competitor realestate.co.nz
  • The average position in the search engine rankings for the website privateproperty.co.za is 53.
  • The best position ever found for the main domain was 32 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 72.
  • From this group of websites, the domain purplebricks.co.uk has the best average position among in search engine rankings.

Server

  • When the homepage of the competitor privateproperty.co.za is loaded once, 48 objects are downloaded (files, JS scripts, etc.).
  • The entire HTML files of the competitor privateproperty.co.za homepage weighs 81 kb.
  • Graphic files (on the homepage of the competitor privateproperty.co.za) have a size of 355 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor realestate.co.nz website.
  • The version for smartphones and tablets of the competitor privateproperty.co.za has achieved 97 points for user-experience (how user-friendly a website is).