Mini Content Marketing comparison of websites for el-nacional.com

imdb.com

76%
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lufthansa.com

36%
Change competitor

el-nacional.com

16%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric el-nacional.com imdb.com lufthansa.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x 104000
Youtube comments x x x
Youtube videos x x 474

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric el-nacional.com imdb.com lufthansa.com
Number of Referring Backlinks (Content Popularity) (day) 674,301 569,986,145 4,719,277
Number of Referring Domains (Content Popularity) (day) 13,530 601,225 44,314
Number of URLs found in the index (day) 240,634 199,905,043 239,498
Number of IPs that refer to domain (day) 10,460 265,065 27,066
Number of subnets that refer to domain (day) 7,461 100,882 18,071
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 162 2,898 207
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,662 445,490 762
Number of governmental and .gov - related domains that refer to domain (day) 18 402 54
Number of government and .gov - related external backlinks that link to domain (day) 74 10,201 486
The exact number of educational domains that refer to domain (day) 71 1,665 77
Number of Backlinks from .EDU Domains (Content Popularity) (day) 657 363,034 343
The exact number of government domains that refer to domain (day) 2 190 6
The exact number of government links that refer to domain (day) 4 6,421 264
Average number of outgoing links to unique domains for that domain (day) 4 0 8
The number of outgoing links for this domain (day) 6 0 13
Average number of internal links for domain (day) 54 65 38
Link Strength of Referring Domains (Content Popularity) (day) 63 96 51
Authority of Referring Domains (Content Popularity) (day) 63 100 65
TrustMetric value for domain (day) - Majestic metric 63 100 65

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Coming Soon page
Desktop speed score 100
Mobile speed score 100
Mobile usability score 67
Number of all page resources 1

Usability - optimization suggestions

Selected advices to optimize loading times.

Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 587.
  • The competing domain lufthansa.com has achieved a score of 1342

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is trace abdc (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is office mojo (based on first 10 subpages of examined domain).
  • The competitor imdb.com has achieved a value of 100882 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor imdb.com has achieved a value of 402 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor imdb.com has achieved a value of 1665 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: lufthansa.com.
  • 200% of this group of domains has a Facebook account.
  • 33% of this group of domains has a Twitter account.
  • The number of Instagram Following for the competitor lufthansa.com instagram account is 35 (since the last update).
  • The competitor lufthansa.com youtube account has reached a subscribers number of 65600 (since the last update)

Seo

  • The competitors (lufthansa.com) best performing keyword is fluginformationen and it was found on the position 1
  • The competitor imdb.com should get at least 19410919 visitors from the search engine per month.
  • The URL http://www.el-nacional.com/ occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 67.
  • The domain lufthansa.com has the best search engine rankings average position.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor lufthansa.com website to save 168B kb each time the page is loaded.
  • When the homepage of the competitor lufthansa.com is loaded once, 158 objects are downloaded (files, JS scripts, etc.).
  • On the homepage, belonging to lufthansa.com 4 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor lufthansa.com website.
  • The competitor lufthansa.com website could compress the JS file https://tags.tiqcdn.com/utag/lufthansa/main/prod/utag.209.js?utv=ut4.41.201712010840 and save 1.1KiB kb (27%).