Mini Content Marketing comparison of websites for ebay.com

ebay.com

70%

zappos.com

29%
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sweetwater.com

26%
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giphy.com

17%
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ebay.co.uk

11%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ebay.com giphy.com ebay.co.uk zappos.com sweetwater.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ebay.com giphy.com ebay.co.uk zappos.com sweetwater.com
Number of Referring Backlinks (Content Popularity) (day) 2,038,738,223 28,971,255 162,117,668 7,840,497 3,466,581
Number of Referring Domains (Content Popularity) (day) 441,407 178,756 124,325 42,095 13,369
Number of URLs found in the index (day) 658,875,600 6,506,653 65,281,432 8,132,470 152,959
Number of IPs that refer to domain (day) 215,115 108,597 70,007 27,528 9,631
Number of subnets that refer to domain (day) 88,702 52,667 36,407 17,113 6,868
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,256 874 238 115 92
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 102,437 38,874 7,836 679 415
Number of governmental and .gov - related domains that refer to domain (day) 192 122 99 10 4
Number of government and .gov - related external backlinks that link to domain (day) 41,685 694,322 2,660 30 7
The exact number of educational domains that refer to domain (day) 792 463 61 99 84
Number of Backlinks from .EDU Domains (Content Popularity) (day) 82,041 13,668 2,860 643 382
The exact number of government domains that refer to domain (day) 95 38 6 8 3
The exact number of government links that refer to domain (day) 39,850 995 10 28 6
Average number of outgoing links to unique domains for that domain (day) 0 2 0 4 0
The number of outgoing links for this domain (day) 0 2 0 5 0
Average number of internal links for domain (day) 0 8 30 212 1
Link Strength of Referring Domains (Content Popularity) (day) 87 71 73 56 48
Authority of Referring Domains (Content Popularity) (day) 90 49 78 76 50
TrustMetric value for domain (day) - Majestic metric 90 49 78 76 50

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Electronics, Cars, Fashion, Collectibles, Coupons and More | eBay
Desktop speed score 47
Mobile speed score 53
Mobile usability score 99
Number of all page resources 172
Number of static page resources 42
Number of JS page resources 17
Number of styles (CSS) page resources 2
Total request weight 50 kb
HTML response weight 245 kb
CSS response weight 135 kb
Images response weight 1344 kb
JS response weight 858 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://ebay.com/
http://www.ebay.com/
https://www.ebay.com/
Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/d666b72077d3e9ab07d9cb850cfc69b0100746ff/dil-contents-85c556f6d017ca50d37b42a74e7bff9375001fff.js
https://assets.adobedtm.com/d666b72077d3e9ab07d9cb850cfc69b0100746ff/satelliteLib-4015f254cd3c11b97219ce6c8b668b778bd61dfa.js
https://origin2.adsdk.com/CDN/345/spacer.gif
Cache (mobile) by setting expiry date for
http://www.googletagservices.com/tag/js/gpt.js
http://pagead2.googlesyndication.com/pagead/osd.js
Optimize image files (desktop)
https://i.ebayimg.com/00/s/NTgxWDE2MDA=/z/6sgAAOSwbiFZW56x/$_57.JPG - 158.9KiB (99%)
https://i.ebayimg.com/00/s/Mjg4WDI4OA==/z/cPUAAOSwiA9ZZjAY/$_57.PNG - 114.7KiB (99%)
https://i.ebayimg.com/00/s/NDEyWDE2MDA=/z/H3UAAOSwSP5ZXzf8/$_57.JPG - 89.3KiB (99%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2593.
  • The competing domain giphy.com has achieved a score of 626

Content

  • The most common term on the website is gifs
  • The word or combination of words with the best median result regarding the frequency on the competitors website is expires (based on first 10 subpages of examined domain).
  • The word or combination of words with the best median result regarding the frequency is personal information (based on first 10 subpages of examined domain).
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 82041 .
  • The achieved value for the metric: "Average number of outbound links to different domains" is 0 .

Social media

  • The domain zappos.com has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor sweetwater.com tweet account is 16061 (since the last update).
  • The number of Twitter fans belonging to the competitor sweetwater.com tweet account is 59146 (since the last update).
  • The number of instagram posts on the competitor zappos.com instagram account is 2712 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-10 for the domain sweetwater.com.
  • The number of visitors from the search engine to the main domain is 14418978 per month.
  • From this group of websites, the domain sweetwater.com has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 686454 in our rankings.

Server

  • The competitor ebay.co.uk has a number of pages indexed in the search engine of 24,200,000.
  • The CSS of the competitor ebay.co.uk website accounts for4% of all data transfers.
  • Static objects of the competitor ebay.co.uk are numerous and https://assets.adobedtm.com/d666b72077d3e9ab07d9cb850cfc69b0100746ff/satelliteLib-4015f254cd3c11b97219ce6c8b668b778bd61dfa.js, https://cdn.roma.ebay.com/assets/73b9be67-3d6e-4bc8-a3dc-31b666a815b6793050.jpg, https://www.googletagservices.com/tag/js/gpt.js, https://pagead2.googlesyndication.com/pagead/osd.js could have information about their expiry date and be loaded from the cache of the browser.
  • Static objects of the main domain are numerous and https://assets.adobedtm.com/d666b72077d3e9ab07d9cb850cfc69b0100746ff/dil-contents-85c556f6d017ca50d37b42a74e7bff9375001fff.js, https://assets.adobedtm.com/d666b72077d3e9ab07d9cb850cfc69b0100746ff/satelliteLib-4015f254cd3c11b97219ce6c8b668b778bd61dfa.js, https://origin2.adsdk.com/CDN/345/spacer.gif, https://www.ebay.com/scl/js/ScandalLoader.js could have information about their expiry date and be loaded from the cache of the browser.
  • On the homepage of the main domain 2 CSS files can be identified.