Mini Content Marketing comparison of websites for doula.ch

spitalbuelach.ch

96%
Change competitor

doula.ch

32%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric doula.ch spitalbuelach.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric doula.ch spitalbuelach.ch
Number of Referring Backlinks (Content Popularity) (day) 755 2,509
Number of Referring Domains (Content Popularity) (day) 180 280
Number of URLs found in the index (day) 26,883 40,165
Number of IPs that refer to domain (day) 162 211
Number of subnets that refer to domain (day) 136 181
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 0 4
The number of outgoing links for this domain (day) 0 4
Average number of internal links for domain (day) 21 100
Link Strength of Referring Domains (Content Popularity) (day) 28 39
Authority of Referring Domains (Content Popularity) (day) 12 41
TrustMetric value for domain (day) - Majestic metric 12 41

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Doula Geburtsbegleitung
Desktop speed score 79
Mobile speed score 59
Mobile usability score 65
Number of all page resources 38
Number of static page resources 32
Number of JS page resources 11
Number of styles (CSS) page resources 4
Total request weight 3 kb
HTML response weight 12 kb
CSS response weight 14 kb
Images response weight 196 kb
JS response weight 155 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://doula.ch/
http://www.doula.ch/
https://www.doula.ch/
https://www.doula.ch/de/home
Cache (desktop) by setting expiry date for
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/de.png
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/fr.png
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/logo.jpg
Cache (mobile) by setting expiry date for
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/de.png
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/fr.png
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/logo.jpg
Minify JavaScript files (desktop)
https://www.doula.ch/m/core/js/c1.js?1499202647 - 1.1KiB (36%)
https://www.doula.ch/m/core/js/c1/dom.js?1499202647 - 833B (36%)
https://www.doula.ch/m/cms/pub/js/cms.js?1499202647 - 695B (29%)
Minify JavaScript files (mobile)
https://www.doula.ch/m/core/js/c1.js?1499202647 - 1.1KiB (36%)
https://www.doula.ch/m/core/js/c1/dom.js?1499202647 - 833B (36%)
https://www.doula.ch/m/cms/pub/js/cms.js?1499202647 - 695B (29%)
Optimize image files (desktop)
https://www.doula.ch/dbFile/1921/b412/dpr-0/max/bauch_home.jpg - 13.1KiB (22%)
https://www.doula.ch/qg/cms.layout.custom.3/pub/img/logo.jpg - 9.7KiB (57%)
https://www.doula.ch/dbFile/4/u-ce4c/w-960/h-190/hand3_mit_text.jpg - 5.4KiB (18%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 850.
  • The competing domain spitalbuelach.ch has achieved a score of 2505

Content

  • The most common term on the website is spital
  • The word or combination of words with the worst "Count on Page" result on the competitors website is erwähnten gesundheitsberufen (based first 10 subpages of the domain under investigation).
  • The term doula only appears on one competitor's website - spitalbuelach.ch.
  • The term that appears on all competitors websites, but not on the website of the main domain, is bülach.
  • The competitor spitalbuelach.ch has achieved a value of 39 for the metric: "Link power of the referring domains".

Social media

  • A link to Instagram was found on the competitors website spitalbuelach.ch.
  • The domain spitalbuelach.ch was defined as category: Hospital on Facebook.
  • On Facebook the main domain was categorized as "Organization".
  • 50% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The best position ever found for the competitor spitalbuelach.ch was 3 and it was found the keyword :keyword.
  • The competitor spitalbuelach.ch should get at least 23563 visitors from the search engine per month.
  • The URL https://www.doula.ch/de/page/fur-fachpersonen/ occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 61.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • The main domain size of the website should reach 401 pages.
  • The number of Javascript resources (on the homepage of the competitor spitalbuelach.ch) is 8 .
  • Graphic files (on the homepage of the competitor spitalbuelach.ch) have a size of 286 kb.
  • The main domain website could compress the JS file https://www.doula.ch/m/cms/pub/js/cms.js?1499202647 and save 695B kb (29%).
  • It would be an advantage to compress the image at the main domain: https://www.doula.ch/qg/cms.layout.custom.3/pub/img/logo.jpg in order to 9.7KiB kb.