Mini Content Marketing comparison of websites for dormakaba.com

sap.com

79%
Change competitor

ubs.com

53%
Change competitor

swiss.com

47%
Change competitor

gilgendoorsystems.com

25%
Change competitor

dormakaba.com

17%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric dormakaba.com swiss.com sap.com ubs.com gilgendoorsystems.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 418 81900 110000 34700 x
Youtube comments x x x x x
Youtube videos 84 312 1095 533 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric dormakaba.com swiss.com sap.com ubs.com gilgendoorsystems.com
Number of Referring Backlinks (Content Popularity) (day) 856,480 2,624,077 27,859,654 20,553,955 26,596
Number of Referring Domains (Content Popularity) (day) 9,809 20,376 61,340 27,791 445
Number of URLs found in the index (day) 94,156 88,807 3,536,436 1,139,698 17,534
Number of IPs that refer to domain (day) 6,240 13,042 43,794 17,083 333
Number of subnets that refer to domain (day) 4,980 9,324 29,525 10,156 308
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 13 40 613 199 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 34 138 38,539 603 x
Number of governmental and .gov - related domains that refer to domain (day) 2 15 86 26 x
Number of government and .gov - related external backlinks that link to domain (day) 79 25 1,111 99 x
The exact number of educational domains that refer to domain (day) 7 18 288 136 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 25 64 3,635 343 x
The exact number of government domains that refer to domain (day) 1 2 23 10 x
The exact number of government links that refer to domain (day) 78 4 182 12 x
Average number of outgoing links to unique domains for that domain (day) 2 0 1 0 1
The number of outgoing links for this domain (day) 2 0 2 0 1
Average number of internal links for domain (day) 110 4 59 7 21
Link Strength of Referring Domains (Content Popularity) (day) 60 46 69 58 48
Authority of Referring Domains (Content Popularity) (day) 70 58 80 75 19
TrustMetric value for domain (day) - Majestic metric 70 58 80 75 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
dormakaba Group - Security and access solutions
Desktop speed score 69
Mobile speed score 57
Mobile usability score 86
Number of all page resources 70
Number of static page resources 47
Number of JS page resources 31
Number of styles (CSS) page resources 14
Total request weight 9 kb
HTML response weight 159 kb
CSS response weight 755 kb
Images response weight 212 kb
JS response weight 2356 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://dormakaba.com/
https://dormakaba.com/
https://www.dormakaba.com/
https://www.dormakaba.com/en
Cache (desktop) by setting expiry date for
https://www.dormakaba.com/blueprint/dormakaba-styles/css/bootstrap.min.css
https://www.dormakaba.com/blueprint/dormakaba-styles/css/datatables.min.css
https://www.dormakaba.com/blueprint/dormakaba-styles/css/flags.min.css
Cache (mobile) by setting expiry date for
https://www.dormakaba.com/blueprint/dormakaba-styles/css/bootstrap.min.css
https://www.dormakaba.com/blueprint/dormakaba-styles/css/datatables.min.css
https://www.dormakaba.com/blueprint/dormakaba-styles/css/flags.min.css
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://www.dormakaba.com/blueprint/dormakaba-styles/css/datatables.min.css - 223B (12%)
https://www.dormakaba.com/blueprint/dormakaba-styles/css/jquery-ui.min.css - 129B (11%)
Minify your CSS files (mobile)
https://www.dormakaba.com/blueprint/dormakaba-styles/css/datatables.min.css - 223B (12%)
https://www.dormakaba.com/blueprint/dormakaba-styles/css/jquery-ui.min.css - 129B (11%)
Minify HTML files (desktop)
https://irs.tools.investis.com/Clients/ch/kaba/Ticker/Ticker.aspx?culture=en-US - 240B (11%)
Minify HTML files (mobile)
https://irs.tools.investis.com/Clients/ch/kaba/Ticker/Ticker.aspx?culture=en-US - 240B (11%)
Minify JavaScript files (desktop)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/jquery_fileupload_9_11_2.js - 6.6KiB (50%)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/json2.js - 3.9KiB (74%)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/jquery-webforms-1.6.js - 2.1KiB (23%)
Minify JavaScript files (mobile)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/jquery_fileupload_9_11_2.js - 6.6KiB (50%)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/json2.js - 3.9KiB (74%)
https://www.dormakaba.com/blueprint/dormakaba-styles/forms/js/jquery-webforms-1.6.js - 2.1KiB (23%)
Optimize image files (desktop)
https://www.dormakaba.com/resource/blob/2022/310454c471ac3ca193e96a6d44f7cf30/tim-dormakaba-logo-data.gif - 3KiB (38%)
https://yt3.ggpht.com/-L1GgRYIiNp0/AAAAAAAAAAI/AAAAAAAAAAA/wIJCDl1txt8/s68-c-k-no-mo-rj-c0xffffff/photo.jpg - 812B (39%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 631.
  • The competing domain gilgendoorsystems.com has achieved a score of 921

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is überblick (based on first 10 subpages of examined domain).
  • 699 words or phrases (two word combinations) were found on the main domain.
  • The term dormakaba only appears on this website and not on the websites of the competition.
  • Competitor sap.com has achieved a value of 1111 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor sap.com has achieved a value of 59 for the metric:"Average number of internal links".

Social media

  • The domain swiss.com has a Twitter account.
  • A link to Instagram was found on the main domain.
  • A link to Google+ was found on the main domain.
  • The competitor swiss.com youtube account has reached a subscribers number of 52900 (since the last update)
  • The number of instagram posts on the main domain is 92 (since the last update).

Seo

  • The best position ever found for the competitor ubs.com was 1 and it was found the keyword :keyword.
  • The URL https://www.dormakaba.com/ch-de occurs most frequently in the search engine results.
  • The main domain's best performing keyword is kontaktservice and it was found on the position 1
  • The average position in the search engine rankings for the main domain is 46.
  • The number of visitors from the search engine to the main domain is 110480 per month.

Server

  • The CSS of the competitor ubs.com website accounts for17% of all data transfers.
  • The total amount of the website requests on competitor swiss.com was calculated at 6 kb.
  • The entire CSS files of the competitor gilgendoorsystems.com homepage weighs 273 kb.
  • Graphic files (on the homepage of the competitor gilgendoorsystems.com) have a size of 839 kb.
  • Graphic files (on the homepage of the main domain) have a size of 180 kb.