Mini
Content Marketing comparison of websites for direct.asda.com
mrphome.com
zumiez.com
bershka.com
game.co.uk
direct.asda.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | direct.asda.com | bershka.com | zumiez.com | mrphome.com | game.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 58762724 |
| Youtube subscribers | x | x | x | x | 62800 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 3766 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | direct.asda.com | bershka.com | zumiez.com | mrphome.com | game.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 360,358 | 825,275 | 437,503 | 39,245 | 490,975 |
| Number of Referring Domains (Content Popularity) (day) | 7,284 | 12,148 | 6,364 | 1,067 | 12,478 |
| Number of URLs found in the index (day) | 654,366 | 2,729,243 | 21,822,994 | 173,164 | 647,411 |
| Number of IPs that refer to domain (day) | 4,869 | 8,003 | 4,743 | 644 | 9,355 |
| Number of subnets that refer to domain (day) | 3,415 | 5,595 | 3,289 | 500 | 6,766 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 13 | 5 | 12 | x | 19 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 32 | 27 | 31 | x | 62 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 1 | 6 | x | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 6 | 3 | 31 | x | 26 |
| The exact number of educational domains that refer to domain (day) | 3 | 4 | 11 | x | 4 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 9 | 26 | 30 | x | 14 |
| The exact number of government domains that refer to domain (day) | x | x | 6 | x | x |
| The exact number of government links that refer to domain (day) | x | x | 31 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 1 | 1 | 8 |
| The number of outgoing links for this domain (day) | 1 | 3 | 1 | 1 | 8 |
| Average number of internal links for domain (day) | 6 | 11 | 87 | 81 | 169 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 35 | 47 | 33 | 58 |
| Authority of Referring Domains (Content Popularity) (day) | 27 | 21 | 59 | 12 | 65 |
| TrustMetric value for domain (day) - Majestic metric | 27 | 21 | 59 | 12 | 65 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Clothing, Furniture, Toys & Baby Products | George Exclusively at ASDA |
|
| Desktop speed score | 83 |
|---|---|
| Mobile speed score | 74 |
| Mobile usability score | 98 |
| Number of all page resources | 79 |
| Number of static page resources | 48 |
| Number of JS page resources | 26 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 19 kb |
| HTML response weight | 208 kb |
| CSS response weight | 227 kb |
| Images response weight | 608 kb |
| JS response weight | 1728 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://direct.asda.com/
https://direct.asda.com/on/demandware.store/Sites-ASDA-Site
https://direct.asda.com/george/clothing/10,default,sc.html
|
|
Cache (desktop) by setting expiry date for https://s.btstatic.com/tag.js
https://connect.facebook.net/en_US/fbevents.js
https://cdn.cquotient.com/js/v2/gretel.min.js
|
|
Cache (mobile) by setting expiry date for https://s.btstatic.com/tag.js
https://connect.facebook.net/en_US/fbevents.js
https://cdn.cquotient.com/js/v2/gretel.min.js
|
|
Minify HTML files (desktop) https://direct.asda.com/george/clothing/10,default,sc.html - 5.7KiB (21%)
|
|
Minify HTML files (mobile) https://direct.asda.com/on/demandware.store/Sites-ASDA-Site/default/HeaderMenu-HeaderMenuGeorge?responsive=true&style=white&_=1500914934277 - 2.4KiB (16%)
https://direct.asda.com/george/clothing/10,default,sc.html - 1.2KiB (16%)
|
|
Minify JavaScript files (desktop) https://s.btstatic.com/lib/22799b12e7c66e214a458d227c51193761c9d8d2.js?v=2 - 2.2KiB (62%)
https://s.btstatic.com/lib/9071dc7e1390a90a6bbf52d6bcf410723e616b55.js?v=2 - 1.7KiB (12%)
https://direct.asda.com/on/demandware.static/-/Sites-ASDA-Library/default/v1500889171411/Beaconing/beacon_adapter_v1.05.js - 1.7KiB (31%)
|
|
Minify JavaScript files (mobile) https://s.btstatic.com/lib/22799b12e7c66e214a458d227c51193761c9d8d2.js?v=2 - 2.2KiB (62%)
https://s.btstatic.com/lib/9071dc7e1390a90a6bbf52d6bcf410723e616b55.js?v=2 - 1.7KiB (12%)
https://direct.asda.com/on/demandware.static/-/Sites-ASDA-Library/default/v1500889171411/Beaconing/beacon_adapter_v1.06.responsive.js - 1.7KiB (31%)
|
|
Optimize image files (desktop) https://asda.scene7.com/is/image/Asda/george-homepage-panel01-130717?layer=comp&wid=980&hei=490&fmt=pjpeg&qlt=75,1&iccEmbed=0 - 25.5KiB (27%)
https://asda.scene7.com/is/image/Asda/george-homepage-lifeandstyle-panel04-210717?layer=comp&wid=485&hei=503&fmt=pjpeg&qlt=75,1&iccEmbed=0 - 11.8KiB (23%)
https://asda.scene7.com/is/image/Asda/george_mdd_toys_150617?layer=comp&wid=272&hei=358&fmt=jpg&qlt=85,1&iccEmbed=0 - 11.1KiB (28%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 725.
- The competing domain zumiez.com has achieved a score of 1273
Content
- The competitor "bershka.com" enables visitors to subscribe to their newsletter list.
- The term that appears on all competitors websites, but not on the website of the main domain, is more.
- The competitor mrphome.com has achieved a value of 644 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor mrphome.com has achieved a value of 500 for the metric: "Number of referring domains from different IP C blocks".
- The competitor mrphome.com has achieved a value of 12 for the metric: "Trust metric - Majestic metric".
Social media
- Facebook gives the category Shopping & Retail for the domain game.co.uk.
- 60% of this group of domains has a Facebook account.
- The number of Twitter tweets belonging to the competitor zumiez.com tweet account is 23686 (since the last update).
- The number of Twitter fans belonging to the competitor zumiez.com tweet account is 201143 (since the last update).
- The number of instagram posts on the competitor zumiez.com instagram account is 6640 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-09 for the domain zumiez.com.
- The competitor zumiez.com should get at least 468575 visitors from the search engine per month.
- The best position ever found for the main domain was 7 and it was found the keyword :keyword.
- From this group of websites, the domain zumiez.com has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- When the homepage of the competitor zumiez.com is loaded once, 110 objects are downloaded (files, JS scripts, etc.).
- Javascript on the main domain hold 62% of all data transfers.
- The number of Javascript resources (on the homepage of the main domain) is 26 .
- The entire HTML files of the main domain homepage weighs 208 kb.
- Graphic files (on the homepage of the main domain) have a size of 608 kb.