Mini Content Marketing comparison of websites for deichmann.com

deichmann.com

78%

dosenbach.ch

42%
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ochsner-shoes.ch

36%
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schuhcenter.de

33%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric deichmann.com dosenbach.ch schuhcenter.de ochsner-shoes.ch
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers 478890 x x x
Instagram following (account is following) 142 x x x
Youtube subscribers 14600 x x x
Youtube comments x x x x
Youtube videos 607 x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric deichmann.com dosenbach.ch schuhcenter.de ochsner-shoes.ch
Number of Referring Backlinks (Content Popularity) (day) 3,129,160 396,104 47,071 39
Number of Referring Domains (Content Popularity) (day) 8,137 1,178 1,082 9
Number of URLs found in the index (day) 6,089,182 13,126,753 777,009 6,727
Number of IPs that refer to domain (day) 5,233 674 600 8
Number of subnets that refer to domain (day) 3,825 568 515 7
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 5 3 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 27 12 x x
Number of governmental and .gov - related domains that refer to domain (day) 2 x x x
Number of government and .gov - related external backlinks that link to domain (day) 4 x x x
The exact number of educational domains that refer to domain (day) x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x
The exact number of government domains that refer to domain (day) x x x x
The exact number of government links that refer to domain (day) x x x x
Average number of outgoing links to unique domains for that domain (day) 2 1 1 7
The number of outgoing links for this domain (day) 4 7 1 30
Average number of internal links for domain (day) 64 64 79 117
Link Strength of Referring Domains (Content Popularity) (day) 50 35 45 8
Authority of Referring Domains (Content Popularity) (day) 59 42 43 x
TrustMetric value for domain (day) - Majestic metric 59 42 43 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
DEICHMANN Online Shop - Select your country
Desktop speed score 89
Mobile speed score 70
Mobile usability score 100
Number of all page resources 4
HTML response weight 100 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://deichmann.com/
https://www.deichmann.com/
http://www.deichmann.com/country.html
https://www.deichmann.com/country.html

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2593.
  • The competing domain ochsner-shoes.ch has achieved a score of 1197

Content

  • The most common term (found) on the website is schwarz
  • We think there is a blog section on the competitors website "dosenbach.ch".
  • The main domain probably has a legal disclosure subpage.
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 3129160.
  • The achieved value for the metric: "Average number of internal links" is 64 .

Social media

  • The domain schuhcenter.de was defined as category: Footwear Store on Facebook.
  • The main domain has a YouTube account.
  • 100% of this group of domains has a Facebook account.
  • 100% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The competitors (schuhcenter.de) best performing keyword is winterschuh and it was found on the position 2
  • The average position in the search engine rankings for the website dosenbach.ch is 42.
  • The URL https://www.deichmann.com/DE/de/shop/damen/damen-schuhe/damen-schuhe-ballerinas.cat occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 47.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • AJavascript on the competitor schuhcenter.de hold 27% of all data transfers.
  • The competitor schuhcenter.de website could compress the JS file https://siemes.data.continum.net/out/schuhcenter/src/js/libs/respond.min.js?1549377429 and save 246B kb (12%).
  • The total amount of the website requests on competitor schuhcenter.de was calculated at 39 kb.
  • Static objects of the main domain are numerous and https://www.deichmann.com/country_files/country.css, https://www.deichmann.com/country_files/sprite_country.png could have information about their expiry date and be loaded from the cache of the browser.
  • The content of the main domain website is allowed wider than viewport. This will likely require visitors to scroll horizontally.