Mini
Content Marketing comparison of websites for de.aliexpress.com
de.aliexpress.com
tchibo.de
ladenzeile.de
galeria-kaufhof.de
pearl.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | de.aliexpress.com | pearl.ch | tchibo.de | ladenzeile.de | galeria-kaufhof.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | de.aliexpress.com | pearl.ch | tchibo.de | ladenzeile.de | galeria-kaufhof.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 289,326 | 3,428,820 | 4,639,690 | 526,356 | 224,146 |
| Number of Referring Domains (Content Popularity) (day) | 4,613 | 1,264 | 8,233 | 2,297 | 7,088 |
| Number of URLs found in the index (day) | 364,200 | 1,575,368 | 53,453,515 | 102,956 | 318,077 |
| Number of IPs that refer to domain (day) | 3,585 | 676 | 5,850 | 1,706 | 4,788 |
| Number of subnets that refer to domain (day) | 2,671 | 561 | 3,701 | 1,292 | 3,266 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 3 | x | 5 | 2 | 9 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 9 | x | 10 | 4 | 16 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | 18 |
| The exact number of educational domains that refer to domain (day) | 1 | x | 4 | 1 | 4 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1 | x | 6 | 2 | 7 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 10 | 1 | 2 | 0 | 5 |
| The number of outgoing links for this domain (day) | 16 | 2 | 6 | 0 | 8 |
| Average number of internal links for domain (day) | 75 | 49 | 172 | 26 | 55 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 67 | 50 | 49 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 25 | 31 | 55 | 33 | 59 |
| TrustMetric value for domain (day) - Majestic metric | 25 | 31 | 55 | 33 | 59 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title DE.AliExpress.com | aliexpress german - Kaufen Sie günstig qualitativ hochwertige Produkte aus China. | Alibaba Group |
|
| Desktop speed score | 52 |
|---|---|
| Mobile speed score | 51 |
| Mobile usability score | 64 |
| Number of all page resources | 82 |
| Number of static page resources | 64 |
| Number of JS page resources | 12 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 11 kb |
| HTML response weight | 224 kb |
| CSS response weight | 207 kb |
| Images response weight | 1790 kb |
| JS response weight | 1822 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://u.alicdn.com/wimg/common/single/fwip.png?t=0_0
http://u.alicdn.com/js/aplus_ae.js
http://connect.facebook.net/en_US/fbevents.js
|
|
Cache (mobile) by setting expiry date for http://u.alicdn.com/wimg/common/single/fwip.png?t=0_0
http://u.alicdn.com/js/aplus_ae.js
http://connect.facebook.net/en_US/fbevents.js
|
|
Minify HTML files (desktop) http://de.aliexpress.com/ - 3KiB (14%)
|
|
Minify HTML files (mobile) http://de.aliexpress.com/ - 3KiB (14%)
|
|
Optimize image files (desktop) http://ae01.alicdn.com/tps/TB1a266LFXXXXcEaXXXXXXXXXXX-750-400.jpg - 93.4KiB (72%)
http://ae01.alicdn.com/kf/HTB1ukGNNFXXXXavXFXXq6xXFXXXq.jpg_350x350.jpg - 85.5KiB (90%)
http://ae01.alicdn.com/kf/HTB1S232RXXXXXcmXpXXq6xXFXXXJ.jpg_350x350.jpg - 58.2KiB (86%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1972.
- The competing domain galeria-kaufhof.de has achieved a score of 588
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is euro (based on first 10 subpages of examined domain).
- There are many indications that the competitor tchibo.de has an online shop.
- The term hose only appears on one competitor's website - pearl.ch.
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 289326.
- The value achieved for the metric: "Authority of the referring domains" is 25 .
Social media
- A link to Twitter was found on the main domain.
- The main domain has an Instagram account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor tchibo.de tweet account is 6272 (since the last update).
- The number of Facebook fans belonging to the main domain facebook account is 37411752 (since the last update).
Seo
- The URL https://www.tchibo.de/jede-woche-neue-inspiration-bei-tchibo-c400052534.html is the most frequent url in our search engine rankings, which belongs to the competitor tchibo.de
- This free report has been updated for the competitor ladenzeile.de on 2020-02-05.
- The main domain's best performing keyword is chemiemedizinische and it was found on the position 6
- The domain galeria-kaufhof.de has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- Static objects of the competitor ladenzeile.de are numerous and https://act.webmasterplan.com/affadvc.aspx?ns=aff_act_1.0&dm=act.webmasterplan.com&site=14637&tag=TAG-ID-1, https://tags.tiqcdn.com/utag/axelspringer/ladenzeile-ladenzeile.de/prod/utag.js, https://www.googletagmanager.com/gtm.js?id=GTM-PP8N4X, https://connect.facebook.net/en_US/fbevents.js could have information about their expiry date and be loaded from the cache of the browser.
- The content of the competitor pearl.ch website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- The CSS of the main domain website accounts for5% of all data transfers.
- Static objects of the main domain are numerous and http://u.alicdn.com/wimg/common/single/fwip.png?t=0_0, http://u.alicdn.com/js/aplus_ae.js, http://connect.facebook.net/en_US/fbevents.js, http://connect.facebook.net/signals/config/1650958108523345?v=2.7.18 could have information about their expiry date and be loaded from the cache of the browser.
- 64 CSS/JSS static elements can be found on the website of the main domain.