Mini Content Marketing comparison of websites for concordia.ch

helsana.ch

59%
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zurich.ch

56%
Change competitor

concordia.ch

42%

atupri.ch

21%
Change competitor

visana.ch

20%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric concordia.ch helsana.ch visana.ch atupri.ch zurich.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 2580 235 x 2230
Youtube comments x x x x x
Youtube videos x 143 178 x 533

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric concordia.ch helsana.ch visana.ch atupri.ch zurich.ch
Number of Referring Backlinks (Content Popularity) (day) 757,576 233,875 131,956 75,136 1,278,969
Number of Referring Domains (Content Popularity) (day) 837 1,832 1,250 376 2,586
Number of URLs found in the index (day) 533,235 98,386 1,568,640 453 49,644
Number of IPs that refer to domain (day) 636 1,088 667 279 1,565
Number of subnets that refer to domain (day) 460 794 485 239 1,079
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 3 x 1 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 7 x 2 x x
Number of governmental and .gov - related domains that refer to domain (day) 1 x x x x
Number of government and .gov - related external backlinks that link to domain (day) 1 x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 1 0 0 3
The number of outgoing links for this domain (day) 1 1 0 0 5
Average number of internal links for domain (day) 7 11 4 2 101
Link Strength of Referring Domains (Content Popularity) (day) 44 44 44 28 51
Authority of Referring Domains (Content Popularity) (day) 46 50 48 24 52
TrustMetric value for domain (day) - Majestic metric 46 50 48 24 52

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
CONCORDIA - Krankenversicherer
Desktop speed score 33
Mobile speed score 22
Mobile usability score 97
Number of all page resources 38
Number of static page resources 30
Number of JS page resources 5
Number of styles (CSS) page resources 3
Total request weight 5 kb
HTML response weight 91 kb
CSS response weight 940 kb
Images response weight 2435 kb
JS response weight 853 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://concordia.ch/
https://www.concordia.ch/
https://www.concordia.ch/de.html
Cache (desktop) by setting expiry date for
https://www.concordia.ch/concordia-assets/js/main.min.js
https://www.concordia.ch/concordia-assets/media/images/247.svg
https://www.concordia.ch/concordia-assets/media/images/logo-footer.svg
Cache (mobile) by setting expiry date for
https://www.concordia.ch/concordia-assets/js/main.min.js
https://www.concordia.ch/concordia-assets/media/images/247.svg
https://www.concordia.ch/concordia-assets/media/images/logo-footer.svg
Minify HTML files (desktop)
https://www.concordia.ch/de.html - 1.3KiB (12%)
Minify HTML files (mobile)
https://www.concordia.ch/de.html - 1.3KiB (12%)
Optimize image files (desktop)
https://www.concordia.ch/de/_jcr_content/par/carousel_226288145/carouselItem3/image.imgname.1680.medium.Familienversicherung-CONCORDIA.jpg - 408.6KiB (69%)
https://www.concordia.ch/de/_jcr_content/par/carousel_226288145/carouselItem4/image.imgname.1680.medium.Carousel_KwK_3360x1493.jpg - 327.6KiB (74%)
https://www.concordia.ch/de/_jcr_content/par/carousel_226288145/carouselItem1/image.imgname.1680.medium.Lehrstelle.jpg - 276KiB (71%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1487.
  • The competing domain zurich.ch has achieved a score of 1969

Content

  • It is very likely that you can register and open a user account on the competitors website "atupri.ch".
  • The term jetzt only appears on one competitor's website - zurich.ch.
  • The competitor zurich.ch has achieved a value of 1278969 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor zurich.ch has achieved a value of 101 for the metric:"Average number of internal links".
  • The achieved value for the metric: "Average number of internal links" is 7 .

Social media

  • The main domain has a LinkedIn account.
  • The domain helsana.ch has a Linkedin account.
  • 60% of this group of domains has a Youtube account.
  • The number of Instagram Following for the competitor atupri.ch instagram account is 1056 (since the last update).
  • On Facebook, the main domain is followed by 3936 fans.

Seo

  • The data of the search engine results was updated on the 2020-02-10 for the domain atupri.ch.
  • The average position in the search engine rankings for the website zurich.ch is 50.
  • The URL https://www.concordia.ch/ occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 302758 per month.
  • The domain helsana.ch has the best search engine rankings average position.

Server

  • The number of static elements on the zurich.ch page is 31.
  • The total amount of the website requests on competitor atupri.ch was calculated at 8 kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor atupri.ch website to save 1.6KiB kb each time the page is loaded.
  • The page http://concordia.ch/ has 2 unnecessary redirects until it shows a URL with content.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.3KiB kb each time the page is loaded.