Mini Content Marketing comparison of websites for centurylink.com

lifewire.com

70%
Change competitor

thebalance.com

25%
Change competitor

cox.com

24%
Change competitor

unify.com

20%
Change competitor

centurylink.com

11%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric centurylink.com thebalance.com lifewire.com cox.com unify.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric centurylink.com thebalance.com lifewire.com cox.com unify.com
Number of Referring Backlinks (Content Popularity) (day) 5,213,872 7,881,367 4,686,854 54,958,000 525,141
Number of Referring Domains (Content Popularity) (day) 26,074 68,489 60,413 14,668 4,631
Number of URLs found in the index (day) 321,895 58,023 81,197 800,836 338,824
Number of IPs that refer to domain (day) 14,398 44,016 44,200 9,624 3,335
Number of subnets that refer to domain (day) 10,597 24,899 26,665 6,930 2,830
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 194 762 824 129 20
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,192 6,248 53,532 703 82
Number of governmental and .gov - related domains that refer to domain (day) 147 61 73 75 6
Number of government and .gov - related external backlinks that link to domain (day) 1,004 162 244 409 26
The exact number of educational domains that refer to domain (day) 163 610 581 117 6
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,125 4,278 5,252 686 23
The exact number of government domains that refer to domain (day) 141 47 45 74 4
The exact number of government links that refer to domain (day) 993 129 113 408 7
Average number of outgoing links to unique domains for that domain (day) 2 4 6 0 3
The number of outgoing links for this domain (day) 2 4 7 0 5
Average number of internal links for domain (day) 41 14 41 5 28
Link Strength of Referring Domains (Content Popularity) (day) 59 63 67 53 44
Authority of Referring Domains (Content Popularity) (day) 74 61 74 65 48
TrustMetric value for domain (day) - Majestic metric 74 61 74 65 48

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home & Business Internet, Phone, and TV | CenturyLink
Desktop speed score 67
Mobile speed score 44
Mobile usability score 100
Number of all page resources 162
Number of static page resources 72
Number of JS page resources 67
Number of styles (CSS) page resources 13
Total request weight 37 kb
HTML response weight 212 kb
CSS response weight 308 kb
Images response weight 880 kb
JS response weight 2101 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/satelliteLib-203dbecd4d364d7db40bdcdebb64d13058915546.js
http://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/scripts/satellite-53fba157ff659973bb00048f.js
http://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/scripts/satellite-541332ce09c7a707dc000152.js
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/satelliteLib-203dbecd4d364d7db40bdcdebb64d13058915546.js
https://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/scripts/satellite-53fba157ff659973bb00048f.js
https://assets.adobedtm.com/e2f8cd116ff52c784c699a7031ef84a705ee0e03/scripts/satellite-541b397277c309730b000206.js
Minify your CSS files (desktop)
http://www.centurylink.com/assets/css/plugins/smoothness/jquery-ui-1.8.11.custom.css - 1.5KiB (27%)
http://www.centurylink.com/assets/css/global-responsive.css - 1.3KiB (20%)
http://www.centurylink.com/assets/css/modals.css - 1.2KiB (19%)
Minify your CSS files (mobile)
https://q.myaccount.centurylink.com/qcms/qCmsRepository/Mobile/css/ctlmobile.css - 2.5KiB (12%)
Minify HTML files (desktop)
http://www.centurylink.com/index_a.html - 3.6KiB (14%)
http://www.centurylink.com/ - 2.8KiB (19%)
Minify HTML files (mobile)
https://q.myaccount.centurylink.com/mobile/index.vm - 729B (18%)
Minify JavaScript files (desktop)
http://www.centurylink.com/common/js/third-party/s_code_H_27_5.js?_=1500592950805 - 8.1KiB (27%)
http://www.centurylink.com/assets/js/plugins/jquery.qwest-core.js - 6.6KiB (34%)
http://www.centurylink.com/assets/js/plugins/jqModal.js - 2.7KiB (64%)
Minify JavaScript files (mobile)
https://q.myaccount.centurylink.com/qcms/qCmsRepository/Mobile/s_code_H_27_5.js - 8.7KiB (27%)
https://q.myaccount.centurylink.com/qcms/qCmsRepository/Mobile/js/mobile.js - 7KiB (28%)
Optimize image files (desktop)
http://www.centurylink.com/assets/images/sprites/hp-sprite.png - 23.3KiB (26%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 402.
  • The competing domain cox.com has achieved a score of 900

Content

  • Competitor lifewire.com has reached a value of 60413 for the metric: "Number of referring domains (daily value)".
  • Competitor lifewire.com has achieved a value of 45 for the metric: "Number of referring .GOV domains (daily value)".
  • Competitor lifewire.com has achieved a value of 113 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • Competitor lifewire.com has achieved a value of 41 for the metric:"Average number of internal links".
  • The competitor lifewire.com achieved a value of 74 for the metric: "Authority of the referring domains".

Social media

  • The domain cox.com has a Google+ account.
  • 40% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor cox.com tweet account is 20227 (since the last update).
  • The number of Twitter favorites for the competitor cox.com tweet account is 2677 (since the last update).

Seo

  • The competitor cox.com should get at least 0 visitors from the search engine per month.
  • In the search engine rankings above, the average position of the main domain is: 66.
  • The main domain has a number of expected visitor coming from the search engine of 3408 per month (traffic).
  • The competing websites have an average search engine position of 1805764 in our rankings.
  • On average, the competitors get at least 3611529 visitors per month from the search engine.

Server

  • The main domain has a number of pages indexed in the search engine of 26,900.
  • On the homepage, belonging to unify.com 6 CSS files can be identified.
  • The total amount of the website requests on competitor lifewire.com was calculated at 23 kb.
  • It would be an advantage to compress the image at the main domain: http://www.centurylink.com/assets/images/sprites/hp-sprite.png in order to 23.3KiB kb.
  • 72 CSS/JSS static elements can be found on the website of the main domain.