Mini Content Marketing comparison of websites for c-and-a.com

lacoste.com

70%
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c-and-a.com

60%

ochsnersport.ch

36%
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pkz.ch

28%
Change competitor

tchibo.ch

24%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric c-and-a.com tchibo.ch pkz.ch ochsnersport.ch lacoste.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x 4733019
Instagram following (account is following) x x x x 342
Youtube subscribers 12700 554 x x 92900
Youtube comments x x x x x
Youtube videos 335 104 x x 131

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric c-and-a.com tchibo.ch pkz.ch ochsnersport.ch lacoste.com
Number of Referring Backlinks (Content Popularity) (day) 578,867 21,079 124 1,128,906 2,077,432
Number of Referring Domains (Content Popularity) (day) 10,691 795 9 509 13,127
Number of URLs found in the index (day) 1,101,728 180,365 2,253 9,710 376,032
Number of IPs that refer to domain (day) 7,751 389 5 387 9,941
Number of subnets that refer to domain (day) 5,695 341 5 311 7,663
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 15 x x x 15
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,336 x x x 19
Number of governmental and .gov - related domains that refer to domain (day) 2 x x x x
Number of government and .gov - related external backlinks that link to domain (day) 3 x x x x
The exact number of educational domains that refer to domain (day) 7 x x x 7
Number of Backlinks from .EDU Domains (Content Popularity) (day) 13 x x x 10
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 3 5 3 0 6
The number of outgoing links for this domain (day) 3 6 3 0 6
Average number of internal links for domain (day) 23 209 131 4 69
Link Strength of Referring Domains (Content Popularity) (day) 51 34 21 35 54
Authority of Referring Domains (Content Popularity) (day) 47 13 x 27 70
TrustMetric value for domain (day) - Majestic metric 47 13 x 27 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Fashion and clothing to feel good in the C&A Online Shop
Desktop speed score 87
Mobile speed score 81
Mobile usability score 98
Number of all page resources 106
Number of static page resources 87
Number of JS page resources 14
Number of styles (CSS) page resources 1
Total request weight 17 kb
HTML response weight 681 kb
CSS response weight 225 kb
Images response weight 426 kb
JS response weight 1986 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://c-and-a.com/
https://www.c-and-a.com/
https://www.c-and-a.com/eu/en/shop
Cache (desktop) by setting expiry date for
https://candac.iridion.de/s/prod.js
https://cdn.exactag.com/js/exactag.js
https://www.googletagmanager.com/gtm.js?id=GTM-MCKNRBG
Cache (mobile) by setting expiry date for
https://candac.iridion.de/s/prod.js
https://cdn.exactag.com/js/exactag.js
https://www.googletagmanager.com/gtm.js?id=GTM-MCKNRBG
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Optimize image files (desktop)
https://www.c-and-a.com/marketing/c_scale,w_1180,q_auto:eco,e_sharpen:70/US/201928/HSS/Startseite-Damen-XL_en_d.jpg - 16.2KiB (28%)
https://www.c-and-a.com/marketing/c_scale,w_1180,q_auto:eco,e_sharpen:70/US/201928/HSS/Startseite-Herren-XL_en_d.jpg - 13.8KiB (26%)
https://www.c-and-a.com/marketing/c_scale,w_1920,q_auto:eco,e_sharpen:70/US/201927/HSS/Startseite-MSS-Sale50a_en_d.jpg - 11.2KiB (27%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2108.
  • The competing domain tchibo.ch has achieved a score of 844

Content

  • The competitor "tchibo.ch" probably has a legal disclosure subpage.
  • The word or combination of words with the best median result regarding the frequency is größe (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the main domain.
  • The term kleid only appears on one competitor's website - ochsnersport.ch.
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 1101728.

Social media

  • On Facebook the main domain was categorized as "Clothing (Brand)".
  • The domain lacoste.com has a Twitter account.
  • A link to Youtube was found on the domain lacoste.com.
  • 120% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The competitor pkz.ch should get at least 1097989 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-15.
  • The main domain has a number of expected visitor coming from the search engine of 278861 per month (traffic).
  • The competing websites have an average search engine position of 1594633 in our rankings.
  • On average, the competitors get at least 3189267 visitors per month from the search engine.

Server

  • Static objects of the competitor pkz.ch are numerous and https://use.typekit.net/fza7dtm.js, https://www.googletagmanager.com/gtm.js?id=GTM-MJQLVQ, https://connect.facebook.net/en_US/fbevents.js, https://connect.facebook.net/signals/config/103980869957760?v=2.8.51&r=stable could have information about their expiry date and be loaded from the cache of the browser.
  • The desktop version of the website pkz.ch had 46 points scored at Google Insights.
  • 87 CSS/JSS static elements can be found on the website of the main domain.
  • The entire CSS files of the main domain homepage weighs 620 kb.
  • Graphic files (on the homepage of the main domain) have a size of 348 kb.