Mini Content Marketing comparison of websites for bradley.com

global.oup.com

63%
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tmz.com

29%
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bradley.com

24%

tampachamber.com

19%
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tampa.craigslist.org

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bradley.com tmz.com global.oup.com tampachamber.com tampa.craigslist.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 222 13400
Youtube comments x x x x x
Youtube videos x x x 487 82

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bradley.com tmz.com global.oup.com tampachamber.com tampa.craigslist.org
Number of Referring Backlinks (Content Popularity) (day) 24,269 47,783,659 27,295,596 222,161 535,055
Number of Referring Domains (Content Popularity) (day) 709 86,745 31,299 1,266 2,767
Number of URLs found in the index (day) 4,139 1,120,163 1,941,457 12,134 239,802
Number of IPs that refer to domain (day) 633 55,418 22,448 1,089 2,180
Number of subnets that refer to domain (day) 575 29,083 15,789 980 1,857
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 21 170 1,586 15 4
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 106 7,800 91,930 134 24
Number of governmental and .gov - related domains that refer to domain (day) 1 12 90 3 1
Number of government and .gov - related external backlinks that link to domain (day) 3 184 15,029 3 3
The exact number of educational domains that refer to domain (day) 21 126 785 15 4
Number of Backlinks from .EDU Domains (Content Popularity) (day) 106 7,583 61,546 134 24
The exact number of government domains that refer to domain (day) 1 5 33 3 1
The exact number of government links that refer to domain (day) 3 7 338 3 3
Average number of outgoing links to unique domains for that domain (day) 17 2 7 2 0
The number of outgoing links for this domain (day) 18 4 7 3 0
Average number of internal links for domain (day) 75 26 218 26 44
Link Strength of Referring Domains (Content Popularity) (day) 38 89 65 40 32
Authority of Referring Domains (Content Popularity) (day) 29 76 71 51 25
TrustMetric value for domain (day) - Majestic metric 29 76 71 51 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bradley
Desktop speed score 69
Mobile speed score 53
Mobile usability score 84
Number of all page resources 46
Number of static page resources 26
Number of JS page resources 13
Number of styles (CSS) page resources 1
Total request weight 6 kb
HTML response weight 38 kb
CSS response weight 105 kb
Images response weight 664 kb
JS response weight 752 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://bradley.com/
http://www.bradley.com/
https://www.bradley.com/
Cache (desktop) by setting expiry date for
https://www.bradley.com/Content/site/public/images/bradley_logo.svg
https://www.bradley.com/Content/site/public/images/bradley_logo_white.svg
https://www.bradley.com/Content/site/public/images/logos/apple_logo.png
Cache (mobile) by setting expiry date for
https://www.bradley.com/Content/site/public/images/bradley_logo.svg
https://www.bradley.com/Content/site/public/images/bradley_logo_white.svg
https://www.bradley.com/Content/site/public/images/logos/apple_logo.png
Minify JavaScript files (desktop)
https://www.bradley.com/Content/site/public/releasejs/knockout/kosearch.js - 811B (32%)
Minify JavaScript files (mobile)
https://www.bradley.com/Content/site/public/releasejs/knockout/kosearch.js - 811B (32%)
Optimize image files (desktop)
https://www.bradley.com/-/media/images/hero-images-firm-carousel/hero_abstract_black.jpg - 136.4KiB (44%)
https://www.bradley.com/-/media/images/hero-images-firm-carousel/hero_women.jpg - 67.5KiB (65%)
https://www.bradley.com/-/media/images/our-people/c/compton-paul/lowresolutionimage/pcomptonweb2.jpg?h=205&w=150&la=en&hash=F74B60AF855AFBEB407D9A495D4A7BB1E23C6C5E - 4.6KiB (45%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 952.
  • The competing domain global.oup.com has achieved a score of 2450

Content

  • 173 Words / phrases were found at competitor "tampa.craigslist.org".
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "231:190".
  • The term that appears on all competitors websites, but not on the website of the main domain, is about.
  • The term service only appears on one competitor's website - tmz.com.
  • The competitor global.oup.com has achieved a value of 65 for the metric: "Link power of the referring domains".

Social media

  • A link to the Linkedin was found on the main domain.
  • The number of Instagram followers, which belong to the main domain is 503 (since the last update).
  • The number of Instagram Following for the main domain is 80 (since the last update).
  • The number of instagram posts on the competitor tmz.com instagram account is 6548 (since the last update).
  • Number of Instagram followers, which belong to the competitor tmz.com has been 4445932 since the last check.

Seo

  • The best position ever found for the main domain was 45 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 41 per month.
  • The URL https://tampa.craigslist.org/ is the most frequent url in our search engine rankings, which belongs to the competitor tampa.craigslist.org
  • This free report has been updated for the competitor tampa.craigslist.org on 2019-03-11.
  • The best position ever found for the competitor tmz.com was 8 and it was found the keyword :keyword.

Server

  • The CSS of the competitor tmz.com website accounts for5% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor tmz.com website to save 4.8KiB kb each time the page is loaded.
  • The competitor's global.oup.com meta title is: Oxford University Press - homepage .
  • The entire HTML files of the competitor global.oup.com homepage weighs 64 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor tmz.com website.