Mini Content Marketing comparison of websites for bostonherald.com

abcnews.go.com

88%
Change competitor

politico.com

22%
Change competitor

bostonglobe.com

19%
Change competitor

mprnews.org

19%
Change competitor

bostonherald.com

12%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bostonherald.com abcnews.go.com politico.com bostonglobe.com mprnews.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bostonherald.com abcnews.go.com politico.com bostonglobe.com mprnews.org
Number of Referring Backlinks (Content Popularity) (day) 7,623,665 51,265,324 35,177,309 16,853,659 2,610,551
Number of Referring Domains (Content Popularity) (day) 50,247 263,735 124,968 112,703 26,468
Number of URLs found in the index (day) 20,093,107 1,460,530 1,293,004 871,282 512,829
Number of IPs that refer to domain (day) 33,460 144,260 73,407 67,537 17,916
Number of subnets that refer to domain (day) 20,083 64,876 37,467 35,910 12,080
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 379 1,839 1,008 995 380
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 7,598 71,763 82,654 300,797 14,420
Number of governmental and .gov - related domains that refer to domain (day) 61 272 149 165 66
Number of government and .gov - related external backlinks that link to domain (day) 2,210 12,676 12,452 3,298 937
The exact number of educational domains that refer to domain (day) 330 1,304 825 824 357
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7,454 61,946 80,703 299,774 14,275
The exact number of government domains that refer to domain (day) 53 209 135 141 62
The exact number of government links that refer to domain (day) 2,181 12,095 12,409 3,203 925
Average number of outgoing links to unique domains for that domain (day) 4 4 4 4 6
The number of outgoing links for this domain (day) 5 6 7 8 25
Average number of internal links for domain (day) 57 24 37 19 13
Link Strength of Referring Domains (Content Popularity) (day) 63 84 89 70 62
Authority of Referring Domains (Content Popularity) (day) 65 85 74 57 44
TrustMetric value for domain (day) - Majestic metric 65 85 74 57 44

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Boston Herald | Boston Herald
Desktop speed score 51
Number of all page resources 237
Number of static page resources 109
Number of JS page resources 66
Number of styles (CSS) page resources 7
Total request weight 60 kb
HTML response weight 174 kb
CSS response weight 217 kb
Images response weight 1232 kb
JS response weight 2853 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://images.financialcontent.com/studio-6.0/arrows/arrow2/arrow2down_small.png
http://images.financialcontent.com/studio-6.0/arrows/arrow2/arrow2unchanged_small.png
http://images.financialcontent.com/studio-6.0/arrows/arrow2/arrow2up_small.png
Minify your CSS files (desktop)
https://www.google.com/uds/api/search/1.0/4f0e4d5d7dc9efa79ab5cf95d689a1bc/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
Minify JavaScript files (desktop)
http://www.bostonherald.com/sites/all/modules/lightbox2/js/lightbox.js?1501070404 - 3.3KiB (34%)
Optimize image files (desktop)
http://www.bostonherald.com/sites/default/files/styles/thumb_medium/public/media/2017/07/24/072417BrassSistersnc7.jpg?itok=hk__DsZD - 52.9KiB (87%)
https://tpc.googlesyndication.com/simgad/13361201477494229936 - 39KiB (67%)
http://www.bostonherald.com/sites/default/files/styles/featured_article_medium/public/media/2017/06/08/060817patsjw27.jpg?itok=E2b6NTU-&c=73dde3b49854d5771f1fee8fbf7488fa - 35.2KiB (75%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 399.
  • The competing domain abcnews.go.com has achieved a score of 2823

Content

  • The most common term on the website is news
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is customer service (based on first 10 subpages of examined domain).
  • 269 words or phrases (two word combinations) were found on the main domain.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "269:256".
  • The competitor abcnews.go.com has achieved a value of 51265324 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • A link to Twitter has been found on the domain politico.com.
  • A link to Google+ was found on the main domain.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Facebook fans belonging to the main domain facebook account is 153373 (since the last update).

Seo

  • Of all the URLs found in the domain mprnews.org, "https://www.mprnews.org/topic/mpr-news-presents" is the most frequently found URL in the search results.
  • In the search engine rankings below, the average position for the competitor abcnews.go.com is: 61.
  • The competitor mprnews.org should get at least 38 visitors from the search engine per month.
  • The average position in the search engine rankings for the main domain is 66.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • When the homepage of the competitor bostonglobe.com is loaded once, 232 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the politico.com page is 79.
  • The CSS of the main domain website accounts for5% of all data transfers.
  • The CSS file on the main domain https://www.google.com/cse/static/style/look/v2/default.css could be compressed to save 18% - 555B kb.
  • The number of Javascript resources (on the homepage of the main domain) is 66 .