Mini
Content Marketing comparison of websites for bonton.com
nordstromrack.com
zappos.com
zumiez.com
theshoppingchannel.com
bonton.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bonton.com | zappos.com | zumiez.com | nordstromrack.com | theshoppingchannel.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 1590 | x | x | x | x |
| Instagram followers | 7118 | x | x | x | x | |
| Instagram following (account is following) | 221 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bonton.com | zappos.com | zumiez.com | nordstromrack.com | theshoppingchannel.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,460,580 | 7,840,497 | 437,503 | 8,813,950 | 160,325,574 |
| Number of Referring Domains (Content Popularity) (day) | 4,378 | 42,095 | 6,364 | 8,963 | 6,522 |
| Number of URLs found in the index (day) | 90,122 | 8,132,470 | 21,822,994 | 1,644,102 | 48,776 |
| Number of IPs that refer to domain (day) | 3,061 | 27,528 | 4,743 | 5,523 | 3,617 |
| Number of subnets that refer to domain (day) | 2,555 | 17,113 | 3,289 | 3,857 | 2,179 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 25 | 115 | 12 | 7 | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 7,735 | 679 | 31 | 16 | 321,282 |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 10 | 6 | 2 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 40 | 30 | 31 | 1,370,361 | x |
| The exact number of educational domains that refer to domain (day) | 16 | 99 | 11 | 7 | 2 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 7,702 | 643 | 30 | 16 | 4 |
| The exact number of government domains that refer to domain (day) | 2 | 8 | 6 | 1 | x |
| The exact number of government links that refer to domain (day) | 3 | 28 | 31 | 6 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 4 | 1 | 8 | 7 |
| The number of outgoing links for this domain (day) | 0 | 5 | 1 | 12 | 7 |
| Average number of internal links for domain (day) | 231 | 212 | 87 | 228 | 33 |
| Link Strength of Referring Domains (Content Popularity) (day) | 41 | 56 | 47 | 50 | 38 |
| Authority of Referring Domains (Content Popularity) (day) | 58 | 76 | 59 | 25 | 32 |
| TrustMetric value for domain (day) - Majestic metric | 58 | 76 | 59 | 25 | 32 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Bon-Ton | Department Store: Pennsylvania, Mid-Atlantic & New England |
|
| Desktop speed score | 51 |
|---|---|
| Mobile speed score | 34 |
| Mobile usability score | 96 |
| Number of all page resources | 238 |
| Number of static page resources | 190 |
| Number of JS page resources | 81 |
| Number of styles (CSS) page resources | 15 |
| Total request weight | 33 kb |
| HTML response weight | 237 kb |
| CSS response weight | 944 kb |
| Images response weight | 1351 kb |
| JS response weight | 4323 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://bonton.com/
http://www.bonton.com/
https://www.bonton.com/
|
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Cache (desktop) by setting expiry date for https://a248.e.akamai.net/7/248/14564/74385/secure.dtmpub.com/js/ncg6/0/optinrtSec_0.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/mbox-contents-7f1bc99d3f08bffdcf125d0041e7a1843bec5ce5.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/s-code-contents-14be910254aeae59f7e629bf5a77d593fd0d9ca0.js
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Cache (mobile) by setting expiry date for https://a248.e.akamai.net/7/248/14564/74385/secure.dtmpub.com/js/ncg6/0/optinrtSec_0.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/mbox-contents-7f1bc99d3f08bffdcf125d0041e7a1843bec5ce5.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/s-code-contents-14be910254aeae59f7e629bf5a77d593fd0d9ca0.js
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Minify your CSS files (desktop) https://static.content-bonton.com/pr/BonTon/css/compiled/landingPages.css - 3.9KiB (29%)
https://static.content-bonton.com/pr/BonTon/text/includes/css/global_ecomm_Harley.css - 3.9KiB (39%)
https://static.content-bonton.com/pr/BonTon/css/siab.css - 3.6KiB (13%)
|
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Minify your CSS files (mobile) https://static.content-bonton.com/pr/BonTon/css/compiled/landingPages.css - 3.9KiB (29%)
https://static.content-bonton.com/pr/BonTon/text/includes/css/global_ecomm_Harley.css - 3.9KiB (39%)
https://static.content-bonton.com/pr/BonTon/css/siab.css - 3.6KiB (13%)
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Minify HTML files (desktop) https://www.bonton.com/ - 7.2KiB (19%)
https://tags.mediaforge.com/pix/6522?type=pos&pt=home&href=https%3A%2F%2Fwww.bonton.com%2F - 1.4KiB (28%)
|
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Minify HTML files (mobile) https://www.bonton.com/ - 7.2KiB (19%)
https://tags.mediaforge.com/pix/6522?type=pos&pt=home&href=https%3A%2F%2Fwww.bonton.com%2F - 1.4KiB (28%)
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Minify JavaScript files (desktop) https://static.content-bonton.com/pr/BonTon/javascript/lib/jquery-ui.js - 19.7KiB (35%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/Common/ShoppingActions.js - 6.5KiB (44%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/StoreCommonUtilities.js - 5.4KiB (50%)
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Minify JavaScript files (mobile) https://static.content-bonton.com/pr/BonTon/javascript/lib/jquery-ui.js - 19.7KiB (35%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/Common/ShoppingActions.js - 6.5KiB (44%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/StoreCommonUtilities.js - 5.4KiB (50%)
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Optimize image files (desktop) https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/19/07_19_hp_sweeps_1.jpg - 49.1KiB (34%)
https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/23/07_23_hp_03_wmns.jpg - 37.6KiB (33%)
https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/25/07_25_hp_slide1.jpg - 30.4KiB (28%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 336.
- The competing domain nordstromrack.com has achieved a score of 2587
Content
- 192 Words / phrases were found at competitor "nordstromrack.com".
- The competitor nordstromrack.com achieved a value of 16 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor nordstromrack.com has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor nordstromrack.com has achieved a value of 6 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The competitor nordstromrack.com has reached a value of 8 for the metric: "Average number of outgoing links to different domains".
Social media
- 0% of this group of domains has a Google+ account.
- The number of Facebook fans belonging to the main domain facebook account is 227025 (since the last update).
- THe main domain instagram account has a post activity of 1590
- The number of instagram posts on the competitor theshoppingchannel.com instagram account is 1663 (since the last update).
- The number of Instagram Following for the competitor theshoppingchannel.com instagram account is 379 (since the last update).
Seo
- In the search engine rankings above, the average position of the main domain is: 54.
- The number of visitors from the search engine to the main domain is 0 per month.
- From this group of websites, the domain zumiez.com has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 540266 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 1080531.
Server
- The competitor's zumiez.com meta title is: Zumiez - Clothing Stores for Skate shoes, Skateboards, Snowboards, & Streetwear .
- The desktop version of the website theshoppingchannel.com had 70 points scored at Google Insights.
- The entire HTML files of the competitor zappos.com homepage weighs 147 kb.
- 190 CSS/JSS static elements can be found on the website of the main domain.
- The number of Javascript resources (on the homepage of the main domain) is 81 .