Mini Content Marketing comparison of websites for bmwgroup-werke.com

porsche.com

88%
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pwc-karriere.de

38%
Change competitor

bmwgroup-werke.com

34%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bmwgroup-werke.com porsche.com pwc-karriere.de
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x 1310000 x
Youtube comments x x x
Youtube videos x 2697 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bmwgroup-werke.com porsche.com pwc-karriere.de
Number of Referring Backlinks (Content Popularity) (day) 12,685 26,723,003 182,991
Number of Referring Domains (Content Popularity) (day) 939 43,366 214
Number of URLs found in the index (day) 1,779 883,639 4,445
Number of IPs that refer to domain (day) 755 30,489 183
Number of subnets that refer to domain (day) 633 20,128 164
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 113 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3 434 x
Number of governmental and .gov - related domains that refer to domain (day) x 20 x
Number of government and .gov - related external backlinks that link to domain (day) x 14,141 x
The exact number of educational domains that refer to domain (day) x 61 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 207 x
The exact number of government domains that refer to domain (day) x 13 x
The exact number of government links that refer to domain (day) x 12,902 x
Average number of outgoing links to unique domains for that domain (day) 12 0 5
The number of outgoing links for this domain (day) 14 1 23
Average number of internal links for domain (day) 44 44 68
Link Strength of Referring Domains (Content Popularity) (day) 37 65 28
Authority of Referring Domains (Content Popularity) (day) 30 76 19
TrustMetric value for domain (day) - Majestic metric 30 76 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
BMW Group Werk München
Desktop speed score 49
Mobile speed score 44
Mobile usability score 99
Number of all page resources 37
Number of static page resources 32
Number of JS page resources 3
Number of styles (CSS) page resources 1
Total request weight 5 kb
HTML response weight 67 kb
CSS response weight 180 kb
Images response weight 3079 kb
JS response weight 534 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://bmwgroup-werke.com/
http://www.bmwgroup-werke.com/
http://www.bmwgroup-werke.com/de/muenchen.html
Cache (desktop) by setting expiry date for
http://www.bmwgroup-werke.com/de/muenchen/_jcr_content/contentarea/twocolumns/leftcol/image_0_copy.img.jpg/1462370631143.jpg
http://www.bmwgroup-werke.com/content/bmwwerke/bmwgroup_werke_com/de/muenchen/_jcr_content/headergallery/item_2.img.jpg/1497366320784.jpg
http://www.bmwgroup-werke.com/content/bmwwerke/bmwgroup_werke_com/de/muenchen/_jcr_content/headergallery/item_1.img.jpg/1485880590701.jpg
Cache (mobile) by setting expiry date for
http://www.bmwgroup-werke.com/de/muenchen/_jcr_content/contentarea/twocolumns/leftcol/image_0_copy.img.jpg/1462370631143.jpg
http://www.bmwgroup-werke.com/content/bmwwerke/bmwgroup_werke_com/de/muenchen/_jcr_content/headergallery/item_2.img.jpg/1497366320784.jpg
http://www.bmwgroup-werke.com/content/bmwwerke/bmwgroup_werke_com/de/muenchen/_jcr_content/headergallery/item_1.img.jpg/1485880590701.jpg
Minify HTML files (desktop)
http://www.bmwgroup-werke.com/de/muenchen.html - 1.4KiB (18%)
Minify HTML files (mobile)
http://www.bmwgroup-werke.com/de/muenchen.html - 1.4KiB (18%)
Optimize image files (desktop)
http://www.bmwgroup-werke.com/de/muenchen/produkte/_jcr_content/contentarea/productaccordion/product_1.img.jpg/1486063284398.jpg - 65.1KiB (87%)
http://www.bmwgroup-werke.com/de/muenchen/produkte/_jcr_content/contentarea/productaccordion/product.img.jpg/1492768675730.jpg - 58.4KiB (86%)
http://www.bmwgroup-werke.com/de/muenchen/produkte/_jcr_content/contentarea/productaccordion/product_2.img.jpg/1487062645740.jpg - 49KiB (86%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1338.
  • The competing domain pwc-karriere.de has achieved a score of 1507

Content

  • The word or combination of words with the best median result regarding the frequency is werk (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is highlights.
  • The achieved value for the metric: "Average number of outbound links to different domains" is 12 .
  • The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 30 .
  • The competitor pwc-karriere.de has achieved a value of 28 for the metric: "Link power of the referring domains".

Social media

  • A link to Twitter was found on the main domain.
  • The main domain has a Google+ account.
  • Number of Instagram followers, which belong to the competitor porsche.com has been 19908440 since the last check.
  • On Facebook, the main domain is followed by 255954 fans.
  • The number of Twitter fans belonging to the main domain facebook account is 592848 (since the last update).

Seo

  • The average position in the search engine rankings for the main domain is 57.
  • This free report has been updated for the competitor porsche.com on 2020-02-25.
  • The competitors (porsche.com) best performing keyword is panamera and it was found on the position 1
  • The average position in the search engine rankings for the website pwc-karriere.de is 37.
  • On average, the competitors get at least 877145 visitors per month from the search engine.

Server

  • The main domain size of the website should reach 479 pages.
  • The entire HTML files of the main domain homepage weighs 67 kb.
  • The entire CSS files of the main domain homepage weighs 180 kb.
  • On the homepage, belonging to porsche.com 5 CSS files can be identified.
  • The page http://porsche.com/ has 2 unnecessary redirects until it shows a URL with content.