Mini
Content Marketing comparison of websites for bloomberg.com
bloomberg.com
nasdaq.com
money.cnn.com
hbr.org
politico.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 104,496,082 | 26,073,354 | 25,791,100 | 35,177,309 | 22,589,026 |
| Number of Referring Domains (Content Popularity) (day) | 418,339 | 76,701 | 221,107 | 124,968 | 160,569 |
| Number of URLs found in the index (day) | 5,746,400 | 1,913,134 | 815,789 | 1,293,004 | 560,379 |
| Number of IPs that refer to domain (day) | 225,480 | 50,631 | 124,616 | 73,407 | 95,599 |
| Number of subnets that refer to domain (day) | 96,904 | 31,488 | 60,454 | 37,467 | 49,797 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2,666 | 705 | 1,735 | 1,008 | 1,751 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 137,832 | 5,923 | 35,979 | 82,654 | 652,736 |
| Number of governmental and .gov - related domains that refer to domain (day) | 631 | 98 | 256 | 149 | 173 |
| Number of government and .gov - related external backlinks that link to domain (day) | 46,880 | 733 | 2,713 | 12,452 | 2,679 |
| The exact number of educational domains that refer to domain (day) | 1,522 | 536 | 1,281 | 825 | 1,101 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 108,646 | 5,292 | 31,740 | 80,703 | 539,460 |
| The exact number of government domains that refer to domain (day) | 272 | 62 | 175 | 135 | 102 |
| The exact number of government links that refer to domain (day) | 6,167 | 616 | 2,242 | 12,409 | 690 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 6 | 4 | 6 |
| The number of outgoing links for this domain (day) | 2 | 5 | 12 | 7 | 7 |
| Average number of internal links for domain (day) | 13 | 97 | 71 | 37 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 90 | 65 | 66 | 89 | 73 |
| Authority of Referring Domains (Content Popularity) (day) | 84 | 78 | 62 | 74 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 84 | 78 | 62 | 74 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Bloomberg - European Edition |
|
| Desktop speed score | 65 |
|---|---|
| Mobile speed score | 49 |
| Mobile usability score | 99 |
| Number of all page resources | 218 |
| Number of static page resources | 100 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 46 kb |
| HTML response weight | 894 kb |
| CSS response weight | 1477 kb |
| Images response weight | 1235 kb |
| JS response weight | 6335 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/charts/sparkline/NKY%3AIND.svg?stroke=4
https://www.bloomberg.com/markets/api/charts/sparkline/ES1%3AIND.svg?stroke=4
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Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/data-dashboard/tileset/overview?locale=en
https://www.bloomberg.com/trigrservice/targets
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Minify your CSS files (desktop) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
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Minify your CSS files (mobile) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
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Minify HTML files (desktop) https://20772082p.rfihub.com/ca.html?rfiidc=1040401896225266321&rfiaid=d2b0740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bdc_pre%3DCPPL6Mi2gNUCFcviGwodsq4OwQ%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1250247125094%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
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Minify HTML files (mobile) https://20772082p.rfihub.com/ca.html?rfiidc=1040964845086974039&rfiaid=65b4740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1665491071785%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3F&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
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Minify JavaScript files (desktop) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
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Minify JavaScript files (mobile) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
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Optimize image files (desktop) https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ihhE.s6NL_no/v0/488x-1.jpg - 62.1KiB (79%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iR3J9z0K5JOY/v1/488x-1.jpg - 26.4KiB (42%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYIbH7eqEUu8/v1/488x-1.jpg - 12.7KiB (35%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2277.
- The competing domain hbr.org has achieved a score of 1358
Content
- 204 words or phrases (two word combinations) were found on the main domain.
- It is very likely that you can register and open a user account on the main domain.
- The competitor money.cnn.com has achieved a value of 35979 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 137832 .
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 84 .
Social media
- The domain hbr.org was defined as category: Publisher on Facebook.
- The main domain has a Google+ account.
- A link to the Linkedin was found on the main domain.
- 180% of this group of domains has a Twitter account.
- The number of Twitter fans belonging to the competitor money.cnn.com tweet account is 343 (since the last update).
Seo
- The average position in the search engine rankings for the website politico.com is 59.
- The URL https://www.bloomberg.com/markets/commodities/futures/metals is the most common search engine result in our search engine rankings
- The search engine rankings update for the main domain took place on 2020-02-21.
- The main domain has a number of expected visitor coming from the search engine of 408477 per month (traffic).
- On average, the competitors get at least 782649 visitors per month from the search engine.
Server
- When the homepage of the main domain is loaded once, 218 objects are downloaded (files, JS scripts, etc.).
- The number of Javascript resources (on the homepage of the main domain) is 41 .
- The entire HTML files of the main domain homepage weighs 894 kb.
- The mobile website of the main domain got a score of 49/100 points for the loading times.
- The CSS file on the competitor money.cnn.com http://markets.money.cnn.com/common/styles/common.css?v=40248 could be compressed to save 19% - 2.6KiB kb.