Mini
Content Marketing comparison of websites for bloomberg.com
bloomberg.com
nasdaq.com
money.cnn.com
hbr.org
politico.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 104,496,082 | 26,073,354 | 25,791,100 | 35,177,309 | 22,589,026 |
| Number of Referring Domains (Content Popularity) (day) | 418,339 | 76,701 | 221,107 | 124,968 | 160,569 |
| Number of URLs found in the index (day) | 5,746,400 | 1,913,134 | 815,789 | 1,293,004 | 560,379 |
| Number of IPs that refer to domain (day) | 225,480 | 50,631 | 124,616 | 73,407 | 95,599 |
| Number of subnets that refer to domain (day) | 96,904 | 31,488 | 60,454 | 37,467 | 49,797 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 137,832 | 5,923 | 35,979 | 82,654 | 652,736 |
| Number of government and .gov - related external backlinks that link to domain (day) | 46,880 | 733 | 2,713 | 12,452 | 2,679 |
| The number of outgoing links for this domain (day) | 2 | 5 | 12 | 7 | 7 |
| Average number of internal links for domain (day) | 13 | 97 | 71 | 37 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 90 | 65 | 66 | 89 | 73 |
| Authority of Referring Domains (Content Popularity) (day) | 84 | 78 | 62 | 74 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 84 | 78 | 62 | 74 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Bloomberg - European Edition |
|
| Desktop speed score | 65 |
|---|---|
| Mobile speed score | 49 |
| Mobile usability score | 99 |
| Number of all page resources | 218 |
| Number of static page resources | 100 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 46 kb |
| HTML response weight | 894 kb |
| CSS response weight | 1477 kb |
| Images response weight | 1235 kb |
| JS response weight | 6335 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/charts/sparkline/NKY%3AIND.svg?stroke=4
https://www.bloomberg.com/markets/api/charts/sparkline/ES1%3AIND.svg?stroke=4
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Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/data-dashboard/tileset/overview?locale=en
https://www.bloomberg.com/trigrservice/targets
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Minify your CSS files (desktop) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
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Minify your CSS files (mobile) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
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Minify HTML files (desktop) https://20772082p.rfihub.com/ca.html?rfiidc=1040401896225266321&rfiaid=d2b0740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bdc_pre%3DCPPL6Mi2gNUCFcviGwodsq4OwQ%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1250247125094%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
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Minify HTML files (mobile) https://20772082p.rfihub.com/ca.html?rfiidc=1040964845086974039&rfiaid=65b4740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1665491071785%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3F&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
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Minify JavaScript files (desktop) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
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Minify JavaScript files (mobile) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
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Optimize image files (desktop) https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ihhE.s6NL_no/v0/488x-1.jpg - 62.1KiB (79%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iR3J9z0K5JOY/v1/488x-1.jpg - 26.4KiB (42%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYIbH7eqEUu8/v1/488x-1.jpg - 12.7KiB (35%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2277.
- The competing domain hbr.org has achieved a score of 1358
Content
- The most common term on the website is index
- The term global only appears on one competitor's website - politico.com.
- The term that appears on all competitors websites, but not on the website of the main domain, is international.
- The competitor hbr.org has achieved a value of 652736 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor politico.com has achieved a value of 149 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- The domain hbr.org has a Google+ account.
- The main domain has a Twitter account.
- A link to Google+ was found on the main domain.
- 180% of this group of domains has a Twitter account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL http://money.cnn.com/data/currencies/ is the most frequent url in our search engine rankings, which belongs to the competitor money.cnn.com
- The competitor politico.com should get at least 121061 visitors from the search engine per month.
- The number of visitors from the search engine to the main domain is 408477 per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 391324 in our rankings.
Server
- The server of the competitor nasdaq.com responded within0.61 seconds.
- The HTML script of the competitor nasdaq.com weighs 2346 kb.
- Static objects of the main domain are numerous and https://ak.sail-horizon.com/horizon/v1.js, https://www.bloomberg.com/markets/api/charts/sparkline/NKY%3AIND.svg?stroke=4, https://www.bloomberg.com/markets/api/charts/sparkline/ES1%3AIND.svg?stroke=4, https://www.bloomberg.com/markets/api/charts/sparkline/Z%201%3AIND.svg?stroke=4 could have information about their expiry date and be loaded from the cache of the browser.
- When the homepage of the main domain is loaded once, 218 objects are downloaded (files, JS scripts, etc.).
- The total amount of the website requests on the main domain was calculated at 46 kb.