Mini
Content Marketing comparison of websites for bloomberg.com
bloomberg.com
nasdaq.com
money.cnn.com
hbr.org
politico.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bloomberg.com | nasdaq.com | money.cnn.com | politico.com | hbr.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 104,496,082 | 26,073,354 | 25,791,100 | 35,177,309 | 22,589,026 |
| Number of Referring Domains (Content Popularity) (day) | 418,339 | 76,701 | 221,107 | 124,968 | 160,569 |
| Number of URLs found in the index (day) | 5,746,400 | 1,913,134 | 815,789 | 1,293,004 | 560,379 |
| Number of IPs that refer to domain (day) | 225,480 | 50,631 | 124,616 | 73,407 | 95,599 |
| Number of subnets that refer to domain (day) | 96,904 | 31,488 | 60,454 | 37,467 | 49,797 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2,666 | 705 | 1,735 | 1,008 | 1,751 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 137,832 | 5,923 | 35,979 | 82,654 | 652,736 |
| Number of governmental and .gov - related domains that refer to domain (day) | 631 | 98 | 256 | 149 | 173 |
| Number of government and .gov - related external backlinks that link to domain (day) | 46,880 | 733 | 2,713 | 12,452 | 2,679 |
| The exact number of educational domains that refer to domain (day) | 1,522 | 536 | 1,281 | 825 | 1,101 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 108,646 | 5,292 | 31,740 | 80,703 | 539,460 |
| The exact number of government domains that refer to domain (day) | 272 | 62 | 175 | 135 | 102 |
| The exact number of government links that refer to domain (day) | 6,167 | 616 | 2,242 | 12,409 | 690 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 6 | 4 | 6 |
| The number of outgoing links for this domain (day) | 2 | 5 | 12 | 7 | 7 |
| Average number of internal links for domain (day) | 13 | 97 | 71 | 37 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 90 | 65 | 66 | 89 | 73 |
| Authority of Referring Domains (Content Popularity) (day) | 84 | 78 | 62 | 74 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 84 | 78 | 62 | 74 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Bloomberg - European Edition |
|
| Desktop speed score | 65 |
|---|---|
| Mobile speed score | 49 |
| Mobile usability score | 99 |
| Number of all page resources | 218 |
| Number of static page resources | 100 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 46 kb |
| HTML response weight | 894 kb |
| CSS response weight | 1477 kb |
| Images response weight | 1235 kb |
| JS response weight | 6335 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/charts/sparkline/NKY%3AIND.svg?stroke=4
https://www.bloomberg.com/markets/api/charts/sparkline/ES1%3AIND.svg?stroke=4
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/horizon/v1.js
https://www.bloomberg.com/markets/api/data-dashboard/tileset/overview?locale=en
https://www.bloomberg.com/trigrservice/targets
|
|
Minify your CSS files (desktop) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
|
|
Minify your CSS files (mobile) https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css - 2.7KiB (51%)
|
|
Minify HTML files (desktop) https://20772082p.rfihub.com/ca.html?rfiidc=1040401896225266321&rfiaid=d2b0740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bdc_pre%3DCPPL6Mi2gNUCFcviGwodsq4OwQ%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1250247125094%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
|
|
Minify HTML files (mobile) https://20772082p.rfihub.com/ca.html?rfiidc=1040964845086974039&rfiaid=65b4740b3c2a434eba56a4c773f89949&ver=9&rb=29556&ca=20772082&_o=29556&_t=20772082&cost=&u1=https%253A%252F%252Fwww.bloomberg.com%252Feurope&u2=business%252Fhome&u3=Europe&u4=homepage&u5=&u6=www.bloomberg.com&u7=undefined&u8=logged_out&u9=&pe=https%3A%2F%2F6346011.fls.doubleclick.net%2Factivityi%3Bsrc%3D6346011%3Btype%3Dcounter%3Bcat%3Dunive0%3Bu1%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3Bu2%3Dbusiness%252Fhome%3Bu3%3DEurope%3Bu8%3Dlogged_out%3Bu4%3Dhomepage%3Bu6%3Dwww.bloomberg.com%3Bu7%3Dundefined%3Bord%3D1665491071785%3B%7Eoref%3Dhttps%253A%252F%252Fwww.bloomberg.com%252Feurope%3F&pf=https%3A%2F%2Fwww.bloomberg.com%2Feurope&ra=781782089965418 - 1KiB (17%)
|
|
Minify JavaScript files (desktop) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
|
|
Minify JavaScript files (mobile) https://assets.bwbx.io/markets/public/javascripts/components-7e841f78ff.js - 104KiB (43%)
|
|
Optimize image files (desktop) https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ihhE.s6NL_no/v0/488x-1.jpg - 62.1KiB (79%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iR3J9z0K5JOY/v1/488x-1.jpg - 26.4KiB (42%)
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYIbH7eqEUu8/v1/488x-1.jpg - 12.7KiB (35%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2277.
- The competing domain hbr.org has achieved a score of 1358
Content
- The word or combination of words with the lowest median result regarding the frequency is bloomberg pursuits (based on first 10 subpages of examined domain).
- The competitor nasdaq.com has achieved a value of 5923 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor nasdaq.com has achieved a value of 98 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor hbr.org has achieved a value of 690 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The value achieved for the metric: "Number of referring domains (daily value)" is 418339.
Social media
- A link to Google+ was found on the competitors website: hbr.org.
- The main domain has a Twitter account.
- A link to Instagram was found on the main domain.
- 0% of this group of domains has a Youtube account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The data of the search engine results was updated on the 2020-02-21 for the domain hbr.org.
- The number of visitors from the search engine to the main domain is 408477 per month.
- The domain nasdaq.com has the best search engine rankings average position.
- The competing websites have an average search engine position of 391324 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 782649.
Server
- The competitor money.cnn.com website could compress the JS file http://markets.money.cnn.com/common/scripts/streaming.min.asp and save 3.8KiB kb (29%).
- It would be an advantage to compress the image at the competitor nasdaq.com website: http://www.nasdaq.com/images/news/0710amzn.jpg in order to 2KiB kb.
- When the homepage of the competitor nasdaq.com is loaded once, 238 objects are downloaded (files, JS scripts, etc.).
- The version for smartphones and tablets of the competitor politico.com has achieved 99 points for user-experience (how user-friendly a website is).
- The HTML script of the main domain weighs 6335 kb.