Mini Content Marketing comparison of websites for bio-rad.com

rndsystems.com

65%
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miltenyibiotec.com

27%
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bio-rad.com

22%

cellsignal.com

18%
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qiagen.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bio-rad.com rndsystems.com qiagen.com miltenyibiotec.com cellsignal.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bio-rad.com rndsystems.com qiagen.com miltenyibiotec.com cellsignal.com
Number of Referring Backlinks (Content Popularity) (day) 1,084,773 2,244,604 1,771,569 196,120 2,225,465
Number of Referring Domains (Content Popularity) (day) 6,120 2,414 5,089 2,311 2,430
Number of URLs found in the index (day) 1,443,826 766,826 1,595,759 85,792 1,418,969
Number of IPs that refer to domain (day) 4,766 1,899 3,808 1,557 1,653
Number of subnets that refer to domain (day) 4,068 1,638 3,319 1,379 1,473
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 344 113 237 87 103
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,844 535 1,009 263 273
Number of governmental and .gov - related domains that refer to domain (day) 17 4 11 1 3
Number of government and .gov - related external backlinks that link to domain (day) 38 8 58 1 3
The exact number of educational domains that refer to domain (day) 203 77 133 46 60
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,117 459 640 141 141
The exact number of government domains that refer to domain (day) 13 3 8 x 3
The exact number of government links that refer to domain (day) 29 7 54 x 3
Average number of outgoing links to unique domains for that domain (day) 2 4 0 1 2
The number of outgoing links for this domain (day) 4 7 1 2 3
Average number of internal links for domain (day) 42 67 333 65 95
Link Strength of Referring Domains (Content Popularity) (day) 48 46 42 43 48
Authority of Referring Domains (Content Popularity) (day) 65 53 58 52 53
TrustMetric value for domain (day) - Majestic metric 65 53 58 52 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bio-Rad | Products for Life Science Research & Clinical Diagnostics
Desktop speed score 65
Mobile speed score 55
Mobile usability score 75
Number of all page resources 57
Number of static page resources 44
Number of JS page resources 10
Number of styles (CSS) page resources 2
Total request weight 5 kb
HTML response weight 198 kb
CSS response weight 276 kb
Images response weight 530 kb
JS response weight 297 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.bio-rad.com/evMediaBin/img/1x1grey.gif
http://www.bio-rad.com/evMediaBin/img/biorad_logo.gif
http://www.bio-rad.com/evMediaBin/img/loading.gif
Cache (mobile) by setting expiry date for
http://www.bio-rad.com/evMediaBin/img/1x1grey.gif
http://www.bio-rad.com/evMediaBin/img/biorad_logo.gif
http://www.bio-rad.com/evMediaBin/img/loading.gif
Minify HTML files (desktop)
http://www.bio-rad.com/ - 3.2KiB (15%)
http://www.bio-rad.com/evportal/portlets/countrySelector/begin.do - 711B (15%)
http://www.bio-rad.com/evportal/portlets/rightPane/support/certificateOfAnalysis/begin.do - 656B (23%)
Minify HTML files (mobile)
http://www.bio-rad.com/ - 3.2KiB (15%)
http://www.bio-rad.com/evportal/portlets/countrySelector/begin.do - 711B (15%)
http://www.bio-rad.com/evportal/portlets/rightPane/support/certificateOfAnalysis/begin.do - 656B (23%)
Optimize image files (desktop)
http://www.bio-rad.com/webroot/web/images/hmp/fluorescent-western-blotting-hero.jpg - 140.2KiB (81%)
http://www.bio-rad.com/webroot/web/images/lsr/support/CofA_PordLabel.jpg - 33.8KiB (61%)
http://www.bio-rad.com/evportal/framework/skins/evolution/images/result_country.png - 18.2KiB (29%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 780.
  • The competing domain rndsystems.com has achieved a score of 2303

Content

  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "173:184".
  • The term signaling only occurs on the cellsignal.com website and not on the website of the main domain.
  • The competitor rndsystems.com has achieved a value of 1638 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor rndsystems.com has achieved a value of 4 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor rndsystems.com has achieved a value of 8 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".

Social media

  • Facebook gives the category Biotechnology Company for the domain cellsignal.com.
  • The domain cellsignal.com has an Instagram account.
  • 40% of this group of domains has a Facebook account.
  • 40% of this group of domains has a Twitter account.
  • The number of Twitter favorites for the competitor cellsignal.com tweet account is 1091 (since the last update).

Seo

  • The URL http://www.bio-rad.com/prd/de/DE/direct/biorad?ts=1&cmd=OrdersWorkspaceDisplay occurs most frequently in the search engine results.
  • The best position ever found for the main domain was 30 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 60.
  • Of all the URLs found in the domain miltenyibiotec.com, "https://www.miltenyibiotec.com/US-en/products/macs-cell-separation/cell-separation-reagents.html" is the most frequently found URL in the search results.
  • The competing websites have an average search engine position of 1458 in our rankings.

Server

  • On the homepage of the main domain 2 CSS files can be identified.
  • The entire CSS files of the main domain homepage weighs 276 kb.
  • The mobile website of the main domain got a score of 55/100 points for the loading times.
  • The version for smartphones and tablets of the main domain has achieved 75 points for user-experience (how user-friendly a website is).
  • The competitor's qiagen.com meta title is: Sample to Insight - QIAGEN .