Mini Content Marketing comparison of websites for bio-rad.com

rndsystems.com

65%
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miltenyibiotec.com

27%
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bio-rad.com

22%

cellsignal.com

18%
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qiagen.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bio-rad.com rndsystems.com qiagen.com miltenyibiotec.com cellsignal.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bio-rad.com rndsystems.com qiagen.com miltenyibiotec.com cellsignal.com
Number of Referring Backlinks (Content Popularity) (day) 1,084,773 2,244,604 1,771,569 196,120 2,225,465
Number of Referring Domains (Content Popularity) (day) 6,120 2,414 5,089 2,311 2,430
Number of URLs found in the index (day) 1,443,826 766,826 1,595,759 85,792 1,418,969
Number of IPs that refer to domain (day) 4,766 1,899 3,808 1,557 1,653
Number of subnets that refer to domain (day) 4,068 1,638 3,319 1,379 1,473
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 344 113 237 87 103
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,844 535 1,009 263 273
Number of governmental and .gov - related domains that refer to domain (day) 17 4 11 1 3
Number of government and .gov - related external backlinks that link to domain (day) 38 8 58 1 3
The exact number of educational domains that refer to domain (day) 203 77 133 46 60
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,117 459 640 141 141
The exact number of government domains that refer to domain (day) 13 3 8 x 3
The exact number of government links that refer to domain (day) 29 7 54 x 3
Average number of outgoing links to unique domains for that domain (day) 2 4 0 1 2
The number of outgoing links for this domain (day) 4 7 1 2 3
Average number of internal links for domain (day) 42 67 333 65 95
Link Strength of Referring Domains (Content Popularity) (day) 48 46 42 43 48
Authority of Referring Domains (Content Popularity) (day) 65 53 58 52 53
TrustMetric value for domain (day) - Majestic metric 65 53 58 52 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bio-Rad | Products for Life Science Research & Clinical Diagnostics
Desktop speed score 65
Mobile speed score 55
Mobile usability score 75
Number of all page resources 57
Number of static page resources 44
Number of JS page resources 10
Number of styles (CSS) page resources 2
Total request weight 5 kb
HTML response weight 198 kb
CSS response weight 276 kb
Images response weight 530 kb
JS response weight 297 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.bio-rad.com/evMediaBin/img/1x1grey.gif
http://www.bio-rad.com/evMediaBin/img/biorad_logo.gif
http://www.bio-rad.com/evMediaBin/img/loading.gif
Cache (mobile) by setting expiry date for
http://www.bio-rad.com/evMediaBin/img/1x1grey.gif
http://www.bio-rad.com/evMediaBin/img/biorad_logo.gif
http://www.bio-rad.com/evMediaBin/img/loading.gif
Minify HTML files (desktop)
http://www.bio-rad.com/ - 3.2KiB (15%)
http://www.bio-rad.com/evportal/portlets/countrySelector/begin.do - 711B (15%)
http://www.bio-rad.com/evportal/portlets/rightPane/support/certificateOfAnalysis/begin.do - 656B (23%)
Minify HTML files (mobile)
http://www.bio-rad.com/ - 3.2KiB (15%)
http://www.bio-rad.com/evportal/portlets/countrySelector/begin.do - 711B (15%)
http://www.bio-rad.com/evportal/portlets/rightPane/support/certificateOfAnalysis/begin.do - 656B (23%)
Optimize image files (desktop)
http://www.bio-rad.com/webroot/web/images/hmp/fluorescent-western-blotting-hero.jpg - 140.2KiB (81%)
http://www.bio-rad.com/webroot/web/images/lsr/support/CofA_PordLabel.jpg - 33.8KiB (61%)
http://www.bio-rad.com/evportal/framework/skins/evolution/images/result_country.png - 18.2KiB (29%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 780.
  • The competing domain rndsystems.com has achieved a score of 2303

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is other sites (based first 10 subpages of the domain under investigation).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "173:184".
  • The competitor rndsystems.com has achieved a value of 1899 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor rndsystems.com has achieved a value of 8 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor rndsystems.com has achieved a value of 3 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • A link to Instagram was found on the competitors website cellsignal.com.
  • The domain cellsignal.com has a Twitter account.
  • A link to the Linkedin was found on the domain miltenyibiotec.com.
  • 40% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.

Seo

  • The data of the search engine results was updated on the 2020-02-03 for the domain miltenyibiotec.com.
  • The best position ever found for the competitor cellsignal.com was 31 and it was found the keyword :keyword.
  • The competitor cellsignal.com should get at least 405 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 2917.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 3.2KiB kb each time the page is loaded.
  • 44 CSS/JSS static elements can be found on the website of the main domain.
  • AJavascript on the competitor rndsystems.com hold 51% of all data transfers.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor qiagen.com website.
  • The version for smartphones and tablets of the competitor qiagen.com has achieved 76 points for user-experience (how user-friendly a website is).