Mini Content Marketing comparison of websites for bike.shimano.com.sg

shimano.com

63%
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bike.shimano.com

46%
Change competitor

fish.shimano-eu.com

39%
Change competitor

cycle.shimano-europe.com

33%
Change competitor

bike.shimano.com.sg

30%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bike.shimano.com.sg bike.shimano.com fish.shimano-eu.com shimano.com cycle.shimano-europe.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 175000
Youtube comments x x x x x
Youtube videos x x x x 867

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bike.shimano.com.sg bike.shimano.com fish.shimano-eu.com shimano.com cycle.shimano-europe.com
Number of Referring Backlinks (Content Popularity) (day) 263,554 2,856,524 348,298 5,948,691 3,124
Number of Referring Domains (Content Popularity) (day) 162 6,065 987 13,725 91
Number of URLs found in the index (day) 5,048 132,882 23,861 718,130 5,015
Number of IPs that refer to domain (day) 143 4,706 881 10,574 78
Number of subnets that refer to domain (day) 139 3,722 766 7,688 77
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 11 x 34 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 18 x 101 x
Number of governmental and .gov - related domains that refer to domain (day) x 3 4 5 x
Number of government and .gov - related external backlinks that link to domain (day) x 13 5 547 x
The exact number of educational domains that refer to domain (day) x 6 x 17 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 7 x 68 x
The exact number of government domains that refer to domain (day) x x 4 2 x
The exact number of government links that refer to domain (day) x x 5 534 x
Average number of outgoing links to unique domains for that domain (day) 1 7 9 1 13
The number of outgoing links for this domain (day) 1 10 17 2 33
Average number of internal links for domain (day) 0 166 44 39 96
Link Strength of Referring Domains (Content Popularity) (day) 25 56 42 56 22
Authority of Referring Domains (Content Popularity) (day) 25 48 34 68 17
TrustMetric value for domain (day) - Majestic metric 25 48 34 68 17

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home
Desktop speed score 28
Mobile speed score 26
Mobile usability score 64
Number of all page resources 82
Number of static page resources 67
Number of JS page resources 16
Number of styles (CSS) page resources 9
Total request weight 9 kb
HTML response weight 308 kb
CSS response weight 214 kb
Images response weight 3243 kb
JS response weight 956 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://bike.shimano.com.sg/apps/acs-commons/widgets.css
http://bike.shimano.com.sg/apps/acs-commons/widgets.js
http://bike.shimano.com.sg/apps/acs-commons/widgets/themes/default.css
Cache (mobile) by setting expiry date for
http://bike.shimano.com.sg/apps/acs-commons/widgets.css
http://bike.shimano.com.sg/apps/acs-commons/widgets.js
http://bike.shimano.com.sg/apps/acs-commons/widgets/themes/default.css
Speed up server response time
Response time in 1.9 seconds
Minify your CSS files (desktop)
http://bike.shimano.com.sg/etc/designs/shimanoweb/clientlibs/basepage.css - 3.7KiB (21%)
http://bike.shimano.com.sg/etc/designs/shimanoweb/clientlibs/ssclandingpage.css - 692B (54%)
http://bike.shimano.com.sg/apps/acs-commons/widgets/themes/default.css - 654B (89%)
Minify your CSS files (mobile)
http://bike.shimano.com.sg/etc/designs/shimanoweb/clientlibs/basepage.css - 3.7KiB (21%)
http://bike.shimano.com.sg/etc/designs/shimanoweb/clientlibs/ssclandingpage.css - 692B (54%)
http://bike.shimano.com.sg/apps/acs-commons/widgets/themes/default.css - 654B (89%)
Minify JavaScript files (desktop)
http://bike.shimano.com.sg/etc/clientlibs/granite/jquery.js - 142.5KiB (50%)
http://bike.shimano.com.sg/etc/clientlibs/foundation/shared.js - 68.9KiB (72%)
http://bike.shimano.com.sg/etc/clientlibs/granite/utils.js - 35.9KiB (78%)
Minify JavaScript files (mobile)
http://bike.shimano.com.sg/etc/clientlibs/granite/jquery.js - 142.5KiB (50%)
http://bike.shimano.com.sg/etc/clientlibs/foundation/shared.js - 68.9KiB (72%)
http://bike.shimano.com.sg/etc/clientlibs/granite/utils.js - 35.9KiB (78%)
Optimize image files (desktop)
http://bike.shimano.com.sg/content/spl-bike/en/home/jcr:content/carouselpar/carouselmarqueepar/marqueesub_2/image/file.res/1467343567321.jpg - 370.1KiB (52%)
http://bike.shimano.com.sg/content/spl-bike/en/home/jcr:content/carouselpar/carouselmarqueepar/marqueesub_999357668/image/file.res/1484540626847.jpg - 207.5KiB (79%)
http://bike.shimano.com.sg/content/spl-bike/en/home/jcr:content/carouselpar/carouselmarqueepar/marqueesub_4/image/file.res/1484210515688.jpg - 195.6KiB (73%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1053.
  • The competing domain cycle.shimano-europe.com has achieved a score of 1151

Content

  • The term that appears on all competitors websites, but not on the website of the main domain, is warranty corrective.
  • The value achieved for the metric: "Number of referring domains (daily value)" is 162.
  • The competitor bike.shimano.com has achieved a value of 2856524 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor fish.shimano-eu.com has achieved a value of 4 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor shimano.com has achieved a value of 2 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • A link to Twitter has been found on the domain fish.shimano-eu.com.
  • The domain bike.shimano.com has an Instagram account.
  • 60% of this group of domains has a Instagram account.
  • The competitor cycle.shimano-europe.com youtube account has reached a subscribers number of 103000 (since the last update)
  • The competitor cycle.shimano-europe.com has created 659 youtube videos.

Seo

  • The URL http://bike.shimano.com.sg/content/seh-bike/en/home/mtb/pedals/pedals.html occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2018-02-14.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The best position ever found for the competitor bike.shimano.com was 1 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website cycle.shimano-europe.com is 44.

Server

  • The main domain has a number of pages indexed in the search engine of 5,140.
  • Static objects of the main domain are numerous and http://bike.shimano.com.sg/apps/acs-commons/widgets.css, http://bike.shimano.com.sg/apps/acs-commons/widgets.js, http://bike.shimano.com.sg/apps/acs-commons/widgets/themes/default.css, http://bike.shimano.com.sg/content/dam/sac-bike/Images/Sub%20Header%20Banners/XTR_HeaderBanner_Test.png could have information about their expiry date and be loaded from the cache of the browser.
  • The main domain website could compress the JS file http://bike.shimano.com.sg/etc/designs/shimanoweb/clientlibs/sportpage.js and save 6.7KiB kb (41%).
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor fish.shimano-eu.com website to save 5.7KiB kb each time the page is loaded.