Mini Content Marketing comparison of websites for betterworldbooks.com

goodreads.com

63%
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wiley.com

61%
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booktopia.com.au

43%
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betterworldbooks.com

36%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric betterworldbooks.com goodreads.com wiley.com booktopia.com.au
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric betterworldbooks.com goodreads.com wiley.com booktopia.com.au
Number of Referring Backlinks (Content Popularity) (day) 418,216 277,903,829 65,867,256 1,801,382
Number of Referring Domains (Content Popularity) (day) 8,057 287,573 289,418 12,727
Number of URLs found in the index (day) 318,589 30,553,150 3,380,684 4,332,691
Number of IPs that refer to domain (day) 6,059 138,009 169,998 8,477
Number of subnets that refer to domain (day) 4,337 60,401 81,501 5,166
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 260 2,219 6,854 95
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,167 508,908 4,221,060 1,148
Number of governmental and .gov - related domains that refer to domain (day) 17 292 773 11
Number of government and .gov - related external backlinks that link to domain (day) 75 72,211 90,597 58
The exact number of educational domains that refer to domain (day) 222 1,216 1,899 11
Number of Backlinks from .EDU Domains (Content Popularity) (day) 997 197,692 553,226 31
The exact number of government domains that refer to domain (day) 12 146 241 1
The exact number of government links that refer to domain (day) 61 69,060 50,340 2
Average number of outgoing links to unique domains for that domain (day) 1 3 0 4
The number of outgoing links for this domain (day) 1 3 0 4
Average number of internal links for domain (day) 2 100 79 187
Link Strength of Referring Domains (Content Popularity) (day) 42 82 64 56
Authority of Referring Domains (Content Popularity) (day) 29 80 76 53
TrustMetric value for domain (day) - Majestic metric 29 80 76 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Buy New & Used Books Online with Free Shipping | Better World Books
Desktop speed score 73
Mobile speed score 52
Mobile usability score 80
Number of all page resources 99
Number of static page resources 61
Number of JS page resources 37
Number of styles (CSS) page resources 2
Total request weight 9 kb
HTML response weight 117 kb
CSS response weight 216 kb
Images response weight 444 kb
JS response weight 1061 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.betterworldbooks.com/Account/UpdateShipTo
https://www.betterworldbooks.com/Cookie/SetSessionAllowAllCookies
https://www.betterworldbooks.com/Home/GetTickerValues
Cache (mobile) by setting expiry date for
https://www.betterworldbooks.com/Account/UpdateShipTo
https://www.betterworldbooks.com/Cookie/SetSessionAllowAllCookies
https://www.betterworldbooks.com/Home/GetTickerValues
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Optimize image files (desktop)
https://images.bwbcovers.com/031/Bossypants-Fey-Tina-9780316056861.jpg - 15.1KiB (69%)
https://www.shopperapproved.com/thankyou/images/xbutton.gif - 1.1KiB (79%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1216.
  • The competing domain wiley.com has achieved a score of 2085

Content

  • The word or combination of words with the worst "Count on Page" result is moment please (based first 10 subpages of the domain under investigation).
  • The competitor goodreads.com has achieved a value of 277903829 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor booktopia.com.au has achieved a value of 5166 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor goodreads.com has achieved a value of 72211 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 997 .

Social media

  • A link to Google+ was found on the competitors website: booktopia.com.au.
  • 25% of this group of domains has a Facebook account.
  • 25% of this group of domains has a Twitter account.
  • The number of Twitter fans belonging to the competitor booktopia.com.au tweet account is 19731 (since the last update).
  • The number of Twitter Following for the competitor booktopia.com.au tweet account is 4557 (since the last update).

Seo

  • The URL https://www.booktopia.com.au/attached-rachel-heller/prod9781585429134.html is the most frequent url in our search engine rankings, which belongs to the competitor booktopia.com.au
  • The data of the search engine results was updated on the 2020-02-16 for the domain booktopia.com.au.
  • The competitor wiley.com should get at least 2671 visitors from the search engine per month.
  • The URL https://www.betterworldbooks.com/psychologische-grundbed-rfnisse-und-ihre-bedeutung-f-r-die-entstehung-kindlicher-angstst-rungen-id-3640544455.aspx is the most common search engine result in our search engine rankings
  • The average position in the search engine rankings for the main domain is 57.

Server

  • The competitor goodreads.com has a number of pages indexed in the search engine of 11,800,000.
  • The number of Javascript resources (on the homepage of the competitor goodreads.com) is 25 .
  • The HTML script of the competitor goodreads.com weighs 2492 kb.
  • The HTML script of the main domain weighs 1061 kb.
  • The version for smartphones and tablets of the main domain has achieved 80 points for user-experience (how user-friendly a website is).