Mini Content Marketing comparison of websites for bernina.com
linguee.fr
trumpf.com
bernina.com
dittrich-naehmaschinen.de
naehmaschinen-dealer.de
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | bernina.com | linguee.fr | trumpf.com | naehmaschinen-dealer.de | dittrich-naehmaschinen.de | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | x | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | bernina.com | linguee.fr | trumpf.com | naehmaschinen-dealer.de | dittrich-naehmaschinen.de |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 2,345,370 | 39,016 | 286,819 | 748 | 2,980 |
Number of Referring Domains (Content Popularity) (day) | 5,220 | 4,108 | 5,170 | 135 | 493 |
Number of URLs found in the index (day) | 319,523 | 21,232 | 155,908 | 22,324 | 62,732 |
Number of IPs that refer to domain (day) | 3,798 | 2,858 | 3,939 | 108 | 171 |
Number of subnets that refer to domain (day) | 2,898 | 2,154 | 3,220 | 98 | 158 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 14 | 27 | 24 | x | x |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 114 | 108 | 230 | x | x |
Number of governmental and .gov - related domains that refer to domain (day) | 1 | x | 2 | x | x |
Number of government and .gov - related external backlinks that link to domain (day) | 1 | x | 4 | x | x |
The exact number of educational domains that refer to domain (day) | 9 | 12 | 9 | x | x |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 30 | 21 | 37 | x | x |
The exact number of government domains that refer to domain (day) | 1 | x | x | x | x |
The exact number of government links that refer to domain (day) | 1 | x | x | x | x |
Average number of outgoing links to unique domains for that domain (day) | 3 | x | 0 | 3 | 3 |
The number of outgoing links for this domain (day) | 4 | x | 0 | 3 | 3 |
Average number of internal links for domain (day) | 56 | x | 22 | 131 | 117 |
Link Strength of Referring Domains (Content Popularity) (day) | 52 | 21 | 43 | 26 | 31 |
Authority of Referring Domains (Content Popularity) (day) | 57 | 21 | 45 | 7 | 40 |
TrustMetric value for domain (day) - Majestic metric | 57 | 21 | 45 | 7 | 40 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title Select your local BERNINA International agency via the country selector. - BERNINA |
|
Desktop speed score | 69 |
---|---|
Mobile speed score | 45 |
Mobile usability score | 68 |
Number of all page resources | 37 |
Number of static page resources | 16 |
Number of JS page resources | 14 |
Number of styles (CSS) page resources | 2 |
Total request weight | 8 kb |
HTML response weight | 95 kb |
CSS response weight | 117 kb |
Images response weight | 636 kb |
JS response weight | 1224 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Avoid landing page redirects for the following chain of redirected URLs http://bernina.com/
http://www.bernina.com/
http://www.bernina.com/de/Home
https://www.bernina.com/de/Home
https://www.bernina.com/Country-fo
https://www.bernina.com/fo-FO/Country-fo
|
Cache (desktop) by setting expiry date for https://dc.services.visualstudio.com/v2/track
https://m.addthisedge.com/live/boost/bernina/_ate.track.config_resp
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
|
Cache (mobile) by setting expiry date for https://dc.services.visualstudio.com/v2/track
https://m.addthisedge.com/live/boost/bernina/_ate.track.config_resp
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
|
Minify JavaScript files (desktop) https://www.bernina.com/WebResource.axd?d=MW5B6sx5PdXsdFLK_a6NYGFf2JfNPMQkXK3850Se69XW1_rv_TFF3Eg2e0OYOaoyOXk7vFcIoXLnY4yv9GNucyndoOjqvR9o062miy_xEx81&t=636283565079212703 - 6.8KiB (31%)
|
Minify JavaScript files (mobile) https://www.bernina.com/WebResource.axd?d=MW5B6sx5PdXsdFLK_a6NYGFf2JfNPMQkXK3850Se69XW1_rv_TFF3Eg2e0OYOaoyOXk7vFcIoXLnY4yv9GNucyndoOjqvR9o062miy_xEx81&t=636283565079212703 - 6.8KiB (31%)
|
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 785.
- The competing domain naehmaschinen-dealer.de has achieved a score of 340
Content
- The most common term on the website is bernina
- The word or combination of words with the best median result regarding the frequency is bernina (based on first 10 subpages of examined domain).
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "201:190".
- The competitor linguee.fr has achieved a value of 108 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor linguee.fr has achieved a value of 12 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- The main domain has a Twitter account.
- 60% of this group of domains has a Facebook account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- On Twitter, the main domain ha an activity of 153 tweets.
- The number of Twitter favorites for the main domain is 24 (since the last update).
Seo
- The URL https://www.linguee.fr/allemand-francais/traduction/gluschtig.html is the most frequent url in our search engine rankings, which belongs to the competitor linguee.fr
- The URL https://www.bernina.com/de-CH/Home-Schweiz is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2020-02-09.
- The number of visitors from the search engine to the main domain is 99820 per month.
- The average number of visitors expected from the search engine for the competitors websites is 14249707.
Server
- Title of the homepage for the main domain is Select your local BERNINA International agency via the country selector. - BERNINA .
- The entire CSS files of the main domain homepage weighs 117 kb.
- Due to the font size being smaller than optimal, some texts on the main domain website may appear illegible to visitors on the mobile device.
- The compression of the HTML together with INLINE CSS and JS enables the competitor trumpf.com website to save 3.7KiB kb each time the page is loaded.
- Some links and buttons are too small and can cause problems for website visitors of the competitor trumpf.com website.