Mini Content Marketing comparison of websites for bennet.com

hyundai.it

57%
Change competitor

it.bab.la

37%
Change competitor

vodafone.it

31%
Change competitor

sony.it

22%
Change competitor

bennet.com

16%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bennet.com vodafone.it it.bab.la hyundai.it sony.it
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 24100 171000
Youtube comments x x x x x
Youtube videos x x x 616 1248

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bennet.com vodafone.it it.bab.la hyundai.it sony.it
Number of Referring Backlinks (Content Popularity) (day) 31,438 2,627,655 426,714 648,639 102,321
Number of Referring Domains (Content Popularity) (day) 987 6,584 717 664 2,957
Number of URLs found in the index (day) 145,897 2,245,957 309,827 46,715 529,858
Number of IPs that refer to domain (day) 596 4,872 630 587 2,182
Number of subnets that refer to domain (day) 508 3,391 511 480 1,528
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 41 34 x x
Number of government and .gov - related external backlinks that link to domain (day) 49 28 183 x 2
The number of outgoing links for this domain (day) 0 1 13 0 3
Average number of internal links for domain (day) 18 28 92 12 15
Link Strength of Referring Domains (Content Popularity) (day) 41 49 43 43 42
Authority of Referring Domains (Content Popularity) (day) 46 49 32 43 51
TrustMetric value for domain (day) - Majestic metric 46 49 32 43 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bennet: promozioni, offerte, orari, aperture straordinarie
Desktop speed score 40
Mobile speed score 37
Mobile usability score 100
Number of all page resources 82
Number of static page resources 76
Number of JS page resources 5
Number of styles (CSS) page resources 5
Total request weight 8 kb
HTML response weight 59 kb
CSS response weight 197 kb
Images response weight 2285 kb
JS response weight 288 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
Cache (mobile) by setting expiry date for
http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
Minify your CSS files (desktop)
http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
Minify your CSS files (mobile)
http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
Minify HTML files (desktop)
http://bennet.com/ - 1.5KiB (15%)
Minify HTML files (mobile)
http://bennet.com/ - 1.5KiB (15%)
Optimize image files (desktop)
http://bennet.com/resources/img/Editoriali/348_ed_categoria.jpg - 120.8KiB (75%)
http://bennet.com/resources/img/Editoriali/417_ed_categoria.jpg - 89.7KiB (72%)
http://bennet.com/resources/img/Editoriali/425_ed_categoria.jpg - 81.2KiB (75%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 473.
  • The competing domain hyundai.it has achieved a score of 1707

Content

  • The word or combination of words with the best median result regarding the frequency is bennet (based on first 10 subpages of examined domain).
  • Competitor hyundai.it has reached a value of 46715 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor hyundai.it has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
  • The competitor hyundai.it achieved a value of 43 for the metric: "Authority of the referring domains".
  • The competitor hyundai.it has achieved a value of 43 for the metric: "Trust metric".

Social media

  • The domain vodafone.it was defined as category: Telecommunication Company on Facebook.
  • 80% of this group of domains has a Facebook account.
  • 80% of this group of domains has a Twitter account.
  • The number of Twitter Following for the competitor vodafone.it tweet account is 48795 (since the last update).
  • The number of Twitter favorites for the competitor vodafone.it tweet account is 13626 (since the last update).

Seo

  • The URL https://www.sony.it/mysony is the most frequent url in our search engine rankings, which belongs to the competitor sony.it
  • The average position in the search engine rankings for the website vodafone.it is 47.
  • The main domain has a number of expected visitor coming from the search engine of 16336 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 42615.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor vodafone.it website to save 2.6KiB kb each time the page is loaded.
  • The number of static elements on the vodafone.it page is 61.
  • The HTML script of the competitor it.bab.la weighs 207 kb.
  • The CSS file on the main domain http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 could be compressed to save 20% - 4.7KiB kb.
  • The entire HTML files of the main domain homepage weighs 59 kb.