Mini
Content Marketing comparison of websites for bennet.com
hyundai.it
it.bab.la
vodafone.it
sony.it
bennet.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bennet.com | vodafone.it | it.bab.la | hyundai.it | sony.it | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 39800731 | 69692655 |
| Youtube subscribers | x | x | x | 23900 | 166000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | 577 | 1236 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bennet.com | vodafone.it | it.bab.la | hyundai.it | sony.it |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 31,438 | 2,627,655 | 426,714 | 648,639 | 102,321 |
| Number of Referring Domains (Content Popularity) (day) | 987 | 6,584 | 717 | 664 | 2,957 |
| Number of URLs found in the index (day) | 145,897 | 2,245,957 | 309,827 | 46,715 | 529,858 |
| Number of IPs that refer to domain (day) | 596 | 4,872 | 630 | 587 | 2,182 |
| Number of subnets that refer to domain (day) | 508 | 3,391 | 511 | 480 | 1,528 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 41 | 34 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 49 | 28 | 183 | x | 2 |
| The number of outgoing links for this domain (day) | 0 | 1 | 13 | 0 | 3 |
| Average number of internal links for domain (day) | 18 | 28 | 92 | 12 | 15 |
| Link Strength of Referring Domains (Content Popularity) (day) | 41 | 49 | 43 | 43 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 46 | 49 | 32 | 43 | 51 |
| TrustMetric value for domain (day) - Majestic metric | 46 | 49 | 32 | 43 | 51 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Bennet: promozioni, offerte, orari, aperture straordinarie |
|
| Desktop speed score | 40 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 100 |
| Number of all page resources | 82 |
| Number of static page resources | 76 |
| Number of JS page resources | 5 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 8 kb |
| HTML response weight | 59 kb |
| CSS response weight | 197 kb |
| Images response weight | 2285 kb |
| JS response weight | 288 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
|
|
Cache (mobile) by setting expiry date for http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
|
|
Minify your CSS files (desktop) http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
|
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Minify your CSS files (mobile) http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
|
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Minify HTML files (desktop) http://bennet.com/ - 1.5KiB (15%)
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Minify HTML files (mobile) http://bennet.com/ - 1.5KiB (15%)
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Optimize image files (desktop) http://bennet.com/resources/img/Editoriali/348_ed_categoria.jpg - 120.8KiB (75%)
http://bennet.com/resources/img/Editoriali/417_ed_categoria.jpg - 89.7KiB (72%)
http://bennet.com/resources/img/Editoriali/425_ed_categoria.jpg - 81.2KiB (75%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 473.
- The competing domain hyundai.it has achieved a score of 1707
Content
- The most common term on the website is estero
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is press centre (based on first 10 subpages of examined domain).
- The word or combination of words with the best median result regarding the frequency is bennet (based on first 10 subpages of examined domain).
- The term inglese only occurs on the it.bab.la website and not on the website of the main domain.
- The term sito only appears on one competitor's website - vodafone.it.
Social media
- A link to Instagram was found on the competitors website hyundai.it.
- The domain it.bab.la has a Linkedin account.
- 80% of this group of domains has a Twitter account.
- The number of YouTube views of the competitor sony.it youtube account is 36750699 (since the last update).
- The number of Twitter Following for the competitor vodafone.it tweet account is 48795 (since the last update).
Seo
- The URL https://www.bennet.com/bennetClub/raccoltaPunti/premiOnlineRichiedi.aspx occurs most frequently in the search engine results.
- In the search engine rankings above, the average position of the main domain is: 59.
- The main domain has a number of expected visitor coming from the search engine of 16336 per month (traffic).
- From this group of websites, the domain it.bab.la has the best average position among in search engine rankings.
- The average number of visitors expected from the search engine for the competitors websites is 42615.
Server
- When the homepage of the competitor vodafone.it is loaded once, 78 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the competitor vodafone.it homepage weighs 257 kb.
- Graphic files (on the homepage of the competitor vodafone.it) have a size of 1825 kb.
- The CSS file on the main domain http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 could be compressed to save 20% - 4.7KiB kb.
- The number of Javascript resources (on the homepage of the main domain) is 5 .