Mini Content Marketing comparison of websites for bennet.com

hyundai.it

57%
Change competitor

it.bab.la

37%
Change competitor

vodafone.it

31%
Change competitor

sony.it

22%
Change competitor

bennet.com

16%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bennet.com vodafone.it it.bab.la hyundai.it sony.it
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 23700 158000
Youtube comments x x x x x
Youtube videos x x x 507 1053

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bennet.com vodafone.it it.bab.la hyundai.it sony.it
Number of Referring Backlinks (Content Popularity) (day) 31,438 2,627,655 426,714 648,639 102,321
Number of Referring Domains (Content Popularity) (day) 987 6,584 717 664 2,957
Number of URLs found in the index (day) 145,897 2,245,957 309,827 46,715 529,858
Number of IPs that refer to domain (day) 596 4,872 630 587 2,182
Number of subnets that refer to domain (day) 508 3,391 511 480 1,528
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 11 10 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 41 34 x x
Number of governmental and .gov - related domains that refer to domain (day) 4 11 11 x 2
Number of government and .gov - related external backlinks that link to domain (day) 49 28 183 x 2
The exact number of educational domains that refer to domain (day) x 8 2 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 34 5 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 1 12 0 2
The number of outgoing links for this domain (day) 0 1 13 0 3
Average number of internal links for domain (day) 18 28 92 12 15
Link Strength of Referring Domains (Content Popularity) (day) 41 49 43 43 42
Authority of Referring Domains (Content Popularity) (day) 46 49 32 43 51
TrustMetric value for domain (day) - Majestic metric 46 49 32 43 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bennet: promozioni, offerte, orari, aperture straordinarie
Desktop speed score 40
Mobile speed score 37
Mobile usability score 100
Number of all page resources 82
Number of static page resources 76
Number of JS page resources 5
Number of styles (CSS) page resources 5
Total request weight 8 kb
HTML response weight 59 kb
CSS response weight 197 kb
Images response weight 2285 kb
JS response weight 288 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
Cache (mobile) by setting expiry date for
http://bennet.com/css/template/default.css
http://bennet.com/promozioni/contenuto/170713sconto50tr/img/miniPromo.jpg
http://bennet.com/resources/fonts/futurastd/FuturaStd-Book.woff
Minify your CSS files (desktop)
http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
Minify your CSS files (mobile)
http://bennet.com/resources/css/allCss?v=Me3VxHaNChV9pggnhvW3h3CfXmcICWpZ8r0VebxQaC81 - 4.7KiB (20%)
Minify HTML files (desktop)
http://bennet.com/ - 1.5KiB (15%)
Minify HTML files (mobile)
http://bennet.com/ - 1.5KiB (15%)
Optimize image files (desktop)
http://bennet.com/resources/img/Editoriali/348_ed_categoria.jpg - 120.8KiB (75%)
http://bennet.com/resources/img/Editoriali/417_ed_categoria.jpg - 89.7KiB (72%)
http://bennet.com/resources/img/Editoriali/425_ed_categoria.jpg - 81.2KiB (75%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 473.
  • The competing domain sony.it has achieved a score of 664

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is right vivere (based first 10 subpages of the domain under investigation).
  • 196 Words / phrases were found at competitor "it.bab.la".
  • The word or combination of words with the worst "Count on Page" result is trovatabennet promozioni (based first 10 subpages of the domain under investigation).
  • Competitor hyundai.it has reached a value of 46715 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor hyundai.it has achieved a value of 480 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • Facebook gives the category Electronics Company for the domain sony.it.
  • The domain sony.it has a Twitter account.
  • The domain vodafone.it has a Google+ account.
  • 20% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor vodafone.it tweet account is 280381 (since the last update).

Seo

  • The competitors (hyundai.it) best performing keyword is promozioni and it was found on the position 4
  • The average position in the search engine rankings for the website hyundai.it is 48.
  • The URL https://www.bennet.com/bennetClub/raccoltaPunti/premiOnlineRichiedi.aspx is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 59.
  • The average number of visitors expected from the search engine for the competitors websites is 42615.

Server

  • The total amount of the website requests on competitor it.bab.la was calculated at 3 kb.
  • The entire CSS files of the competitor vodafone.it homepage weighs 257 kb.
  • The desktop version of the main domain received an Insights value of 40 for the performance.
  • The number of Javascript resources (on the homepage of the main domain) is 5 .
  • The mobile website of the main domain got a score of 37/100 points for the loading times.