Mini
Content Marketing comparison of websites for benjaminmoore.com
adairs.com.au
grammarly.com
thebalance.com
benjaminmoore.com
slingbox.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | benjaminmoore.com | thebalance.com | grammarly.com | slingbox.com | adairs.com.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 647698 |
| Youtube subscribers | x | x | x | x | 709 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 139 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | benjaminmoore.com | thebalance.com | grammarly.com | slingbox.com | adairs.com.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 775,420 | 7,881,367 | 1,858,924 | 76,212 | 479,789 |
| Number of Referring Domains (Content Popularity) (day) | 17,457 | 68,489 | 26,375 | 3,451 | 2,050 |
| Number of URLs found in the index (day) | 431,282 | 58,023 | 77,319 | 7,181 | 27,496 |
| Number of IPs that refer to domain (day) | 10,820 | 44,016 | 20,182 | 2,778 | 1,426 |
| Number of subnets that refer to domain (day) | 6,940 | 24,899 | 13,050 | 2,364 | 1,019 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 38 | 762 | 1,077 | 9 | 1 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 109 | 6,248 | 863,273 | 20 | 1 |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 61 | 21 | x | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 26 | 162 | 960 | x | 3 |
| The exact number of educational domains that refer to domain (day) | 36 | 610 | 479 | 9 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 107 | 4,278 | 25,062 | 20 | x |
| The exact number of government domains that refer to domain (day) | 8 | 47 | 10 | x | x |
| The exact number of government links that refer to domain (day) | 25 | 129 | 19 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 4 | 1 | 9 | 2 |
| The number of outgoing links for this domain (day) | 4 | 4 | 1 | 11 | 3 |
| Average number of internal links for domain (day) | 16 | 14 | 7 | 32 | 46 |
| Link Strength of Referring Domains (Content Popularity) (day) | 55 | 63 | 55 | 45 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 64 | 61 | 39 | 20 | 18 |
| TrustMetric value for domain (day) - Majestic metric | 64 | 61 | 39 | 20 | 18 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Benjamin Moore Paints & Exterior Stains | Benjamin Moore |
|
| Desktop speed score | 49 |
|---|---|
| Mobile speed score | 40 |
| Mobile usability score | 99 |
| Number of all page resources | 86 |
| Number of static page resources | 47 |
| Number of JS page resources | 18 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 23 kb |
| HTML response weight | 147 kb |
| CSS response weight | 795 kb |
| Images response weight | 1949 kb |
| JS response weight | 2021 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://benjaminmoore.com/
http://benjaminmoore.com/en-us/welcome-to-benjamin-moore
http://www.benjaminmoore.com/en-us/welcome-to-benjamin-moore
https://www.benjaminmoore.com/en-us/welcome-to-benjamin-moore
https://www.benjaminmoore.com/en-us
|
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Cache (desktop) by setting expiry date for https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/2062-30.png
https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/2154-30.png
https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/AF-300.png
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Cache (mobile) by setting expiry date for https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/2062-30.png
https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/2154-30.png
https://media.benjaminmoore.com/WebServices/prod/dollops/90x90/AF-300.png
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Speed up server response time
Response time in 0.34 seconds
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Optimize image files (desktop) https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/psychology-of-color-module/psych_desktop7.jpg - 151.7KiB (49%)
https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/psychology-of-color-module/home-psychology-bg-2154-30.jpg - 44.7KiB (23%)
https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/psychology-of-color-module/home-psychology-bg-2062-30.jpg - 42.7KiB (24%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 923.
- The competing domain adairs.com.au has achieved a score of 2207
Content
- 234 Words / phrases were found at competitor "grammarly.com".
- The word or combination of words with the best median result regarding the frequency on the competitors website is article (based on first 10 subpages of examined domain).
- The term slingbox only occurs on the slingbox.com website and not on the website of the main domain.
- Competitor adairs.com.au has reached a value of 3 for the metric: "Number of outgoing links".
- The competitor adairs.com.au has achieved a value of 42 for the metric: "Link power of the referring domains".
Social media
- Facebook gives the category Electronics for the domain slingbox.com.
- A link to Youtube was found on the domain adairs.com.au.
- A link to Twitter has been found on the domain slingbox.com.
- The main domain category on Facebook is "Home Decor".
- On Twitter, the main domain ha a favorites number of 5995 tweets.
Seo
- The URL https://www.adairs.com.au/bedroom/sheets/ is the most frequent url in our search engine rankings, which belongs to the competitor adairs.com.au
- The competitor grammarly.com should get at least 613196 visitors from the search engine per month.
- The average position in the search engine rankings for the main domain is 63.
- The competing websites have an average search engine position of 472351 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 944701.
Server
- The CSS of the competitor slingbox.com website accounts for12% of all data transfers.
- It would be an advantage to compress the image at the competitor grammarly.com website: https://dy6j70a9vs3v1.cloudfront.net/funnel_wap/static/files/eb7e545789a912a7c0d67e416645cf0a/label.png in order to 3.5KiB kb.
- Graphic files (on the homepage of the competitor thebalance.com) have a size of 104 kb.
- The entire CSS files of the main domain homepage weighs 795 kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor slingbox.com website to save 2.9KiB kb each time the page is loaded.