Mini Content Marketing comparison of websites for

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Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x 476
Instagram following (account is following) x x x x 183
Youtube subscribers x x x x 775
Youtube comments x x x x x
Youtube videos x x x x 91

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 82,835 37,899,013 84,392 7,306,058 35,984
Number of Referring Domains (Content Popularity) (day) 2,778 103,919 1,865 10,474 1,114
Number of URLs found in the index (day) 785,368 10,643,070 33,117 15,282 441
Number of IPs that refer to domain (day) 2,012 67,511 1,541 7,231 941
Number of subnets that refer to domain (day) 1,683 39,235 1,301 5,188 841
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 15 1,349 36 179 18
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 63 39,472 29,788 46,006 46
Number of governmental and .gov - related domains that refer to domain (day) 56 341 54 109 3
Number of government and .gov - related external backlinks that link to domain (day) 1,885 71,189 870 224,191 6
The exact number of educational domains that refer to domain (day) 14 1,098 36 168 17
Number of Backlinks from .EDU Domains (Content Popularity) (day) 62 36,875 29,788 45,592 45
The exact number of government domains that refer to domain (day) 55 270 52 107 3
The exact number of government links that refer to domain (day) 1,884 70,793 868 224,184 6
Average number of outgoing links to unique domains for that domain (day) 0 1 10 1 0
The number of outgoing links for this domain (day) 0 1 11 2 0
Average number of internal links for domain (day) 6 10 110 29 0
Link Strength of Referring Domains (Content Popularity) (day) 42 71 40 60 28
Authority of Referring Domains (Content Popularity) (day) 53 84 27 72 23
TrustMetric value for domain (day) - Majestic metric 53 84 27 72 23

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Arizona Corporation Commission: Arizona Corporation Commission
Mobile usability score 95
Number of all page resources 24
Number of static page resources 4
Number of JS page resources 2
Number of styles (CSS) page resources 6
Total request weight 2 kb
HTML response weight 33 kb
CSS response weight 193 kb
Images response weight 10432 kb
JS response weight 298 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Minify HTML files (desktop) - 945B (19%)
Minify HTML files (mobile) - 945B (19%)
Minify JavaScript files (desktop) - 39.5KiB (50%)
Minify JavaScript files (mobile) - 39.5KiB (50%)
Optimize image files (desktop) - 4.8MiB (99%) - 1.6MiB (99%) - 1.5MiB (99%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 737.
  • The competing domain has achieved a score of 893


  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "197:194".
  • Competitor has reached a value of 1865 for the metric: "Number of referring domains (daily value)".
  • Competitor has reached a value of 33117 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor has achieved a value of 54 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor has achieved a value of 870 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".

Social media

  • 80% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • On Facebook, the main domain is followed by 984 fans.
  • Number of Instagram followers, which belong to the competitor has been 407 since the last check.
  • The competitor youtube account has reached a subscribers number of 629 (since the last update)


  • The data of the search engine results was updated on the 2019-12-04 for the domain
  • The best position ever found for the competitor was 10 and it was found the keyword :keyword.
  • This free report has been updated for the main domain on 2020-02-02.
  • The average position in the search engine rankings for the main domain is 61.
  • On average, the competitors get at least 45599 visitors per month from the search engine.


  • The page has 2 unnecessary redirects until it shows a URL with content.
  • The competitor website could compress the JS file and save 1.7KiB kb (43%).
  • The version for smartphones and tablets of the competitor has achieved 99 points for user-experience (how user-friendly a website is).
  • The CSS of the main domain website accounts for2% of all data transfers.
  • 4 CSS/JSS static elements can be found on the website of the main domain.