Mini Content Marketing comparison of websites for

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Change competitor


Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 22449 47110 x 3467
Twitter following (account is following) x 3339 4097 x 4107
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 1,232,418 6,486,624 2,237,938 197,066 199,099
Number of Referring Domains (Content Popularity) (day) 9,529 11,138 14,913 4,174 2,484
Number of URLs found in the index (day) 915,104 260,051 188,513 175,125 36,682
Number of IPs that refer to domain (day) 7,460 8,610 10,813 3,228 1,873
Number of subnets that refer to domain (day) 5,893 6,688 8,273 2,791 1,613
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 432 500 552 130 8
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 228,805 3,444 6,816 675 18
Number of governmental and .gov - related domains that refer to domain (day) 39 66 107 46 1
Number of government and .gov - related external backlinks that link to domain (day) 177 554 1,340 118 1
The exact number of educational domains that refer to domain (day) 348 361 377 79 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,039 2,336 3,347 382 2
The exact number of government domains that refer to domain (day) 35 47 48 39 x
The exact number of government links that refer to domain (day) 153 473 190 91 x
Average number of outgoing links to unique domains for that domain (day) 1 2 3 2 1
The number of outgoing links for this domain (day) 1 3 4 3 1
Average number of internal links for domain (day) 32 31 55 32 10
Link Strength of Referring Domains (Content Popularity) (day) 44 53 47 40 42
Authority of Referring Domains (Content Popularity) (day) 51 66 32 36 41
TrustMetric value for domain (day) - Majestic metric 51 66 32 36 41

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
American Welding Society
Desktop speed score 22
Mobile speed score 31
Mobile usability score 98
Number of all page resources 235
Number of static page resources 90
Number of JS page resources 33
Number of styles (CSS) page resources 4
Total request weight 34 kb
HTML response weight 136 kb
CSS response weight 148 kb
Images response weight 4790 kb
JS response weight 1182 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 1.2KiB (14%)
Minify HTML files (mobile) - 1.2KiB (14%)
Minify JavaScript files (desktop) - 37.3KiB (36%) - 3KiB (31%) - 1.6KiB (37%)
Minify JavaScript files (mobile) - 37.3KiB (36%) - 3KiB (31%) - 1.6KiB (37%)
Optimize image files (desktop) - 1.5MiB (79%) - 354.3KiB (95%) - 214.9KiB (94%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 882.
  • The competing domain has achieved a score of 1077


  • The most common term on the website is information
  • The most common word or combination of words on the competitors Website: is quality
  • It is very likely that you can register and open a user account on the main domain.
  • The competitor "" enables visitors to subscribe to their newsletter list.
  • The competitor has achieved a value of 2237938 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • A link to Instagram was found on the competitors website
  • On Facebook, the main domain is followed by 556916 fans.
  • On Twitter, the main domain ha an activity of 4567 tweets.
  • The number of Twitter Following for the main domain is 78 (since the last update).
  • The number of Instagram followers, which belong to the main domain is 178392 (since the last update).


  • This free report has been updated for the competitor on 2020-01-10.
  • The URL is the most common search engine result in our search engine rankings
  • The best position ever found for the main domain was 61 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 96230 visitors per month from the search engine.


  • The desktop version of the website had 67 points scored at Google Insights.
  • The entire HTML files of the competitor homepage weighs 71 kb.
  • Graphic files (on the homepage of the competitor have a size of 684 kb.
  • The number of Javascript resources (on the homepage of the main domain) is 33 .
  • The page has 2 unnecessary redirects until it shows a URL with content.