Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 107293
Twitter following (account is following) x 3241
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 299 9,931
Number of Referring Domains (Content Popularity) (day) 46 301
Number of URLs found in the index (day) 473 3,994
Number of IPs that refer to domain (day) 45 238
Number of subnets that refer to domain (day) 42 207
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 3
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 0 3
The number of outgoing links for this domain (day) 0 8
Average number of internal links for domain (day) 9 66
Link Strength of Referring Domains (Content Popularity) (day) 24 35
Authority of Referring Domains (Content Popularity) (day) 8 42
TrustMetric value for domain (day) - Majestic metric 8 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Welcome to Avance, Financial Valuation Specialists to Life Sciences
Desktop speed score 75
Mobile speed score 61
Mobile usability score 63
Number of all page resources 38
Number of static page resources 29
Number of JS page resources 10
Number of styles (CSS) page resources 1
Total request weight 4 kb
HTML response weight 169 kb
CSS response weight 13 kb
Images response weight 189 kb
JS response weight 1162 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Optimize image files (desktop) - 46.3KiB (55%) - 26.1KiB (95%) - 17.9KiB (79%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 915.
  • The competing domain has achieved a score of 2310


  • For the popular word service, this would be a similar word combination: qualitätsservice, vendor service, service multi, service performance, intensivmedizin service
  • We think there is a blog section on the competitors website "".
  • The term valuation only appears on this website and not on the websites of the competition.
  • The competitor has achieved a value of 3 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor has achieved a value of 66 for the metric:"Average number of internal links".

Social media

  • A link to the Linkedin was found on the domain
  • The main domain has a Twitter account.
  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor tweet account is 3241 (since the last update).


  • The search engine rankings update for the main domain took place on 2019-08-01.
  • The URL is the most frequent url in our search engine rankings, which belongs to the competitor
  • In the search engine rankings below, the average position for the competitor is: 57.
  • The competitor should get at least 2621 visitors from the search engine per month.
  • The average number of visitors expected from the search engine for the competitors websites is 1339.


  • Static objects of the main domain are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The HTML script of the main domain weighs 1162 kb.
  • AJavascript on the competitor hold 29% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 2.6KiB kb each time the page is loaded.
  • The competitor website could compress the JS file and save 4.1KiB kb (17%).