Mini Content Marketing comparison of websites for

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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 299 9,931
Number of Referring Domains (Content Popularity) (day) 46 301
Number of URLs found in the index (day) 473 3,994
Number of IPs that refer to domain (day) 45 238
Number of subnets that refer to domain (day) 42 207
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1 3
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 0 3
The number of outgoing links for this domain (day) 0 8
Average number of internal links for domain (day) 9 66
Link Strength of Referring Domains (Content Popularity) (day) 24 35
Authority of Referring Domains (Content Popularity) (day) 8 42
TrustMetric value for domain (day) - Majestic metric 8 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Welcome to Avance, Financial Valuation Specialists to Life Sciences
Desktop speed score 75
Mobile speed score 61
Mobile usability score 63
Number of all page resources 38
Number of static page resources 29
Number of JS page resources 10
Number of styles (CSS) page resources 1
Total request weight 4 kb
HTML response weight 169 kb
CSS response weight 13 kb
Images response weight 189 kb
JS response weight 1162 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Optimize image files (desktop) - 46.3KiB (55%) - 26.1KiB (95%) - 17.9KiB (79%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 915.
  • The competing domain has achieved a score of 2310


  • The most common term on the website is service
  • 300 words or phrases (two word combinations) were found on the main domain.
  • 1993 Words / phrases were found at competitor "".
  • The competitor "" enables visitors to subscribe to their newsletter list.
  • Competitor has reached a value of 301 for the metric: "Number of referring domains (daily value)".

Social media

  • A link to Twitter has been found on the domain
  • 0% of this group of domains has a Facebook account.
  • 50% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor tweet account is 26122 (since the last update).
  • The number of Twitter Following for the competitor tweet account is 3241 (since the last update).


  • The URL is the most common search engine result in our search engine rankings
  • The average position in the search engine rankings for the main domain is 19.
  • The competitor should get at least 2621 visitors from the search engine per month.
  • The domain has the best search engine rankings average position.
  • The average number of visitors expected from the search engine for the competitors websites is 1339.


  • The competitor has a number of pages indexed in the search engine of 930.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • Static objects of the competitor are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The desktop version of the website had 28 points scored at Google Insights.
  • On the homepage, belonging to 28 CSS files can be identified.