Mini Content Marketing comparison of websites for autotrader.co.uk

sgcarmart.com

62%
Change competitor

carwale.com

34%
Change competitor

carmax.com

22%
Change competitor

carsguide.com.au

20%
Change competitor

autotrader.co.uk

20%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric autotrader.co.uk sgcarmart.com carsguide.com.au carwale.com carmax.com
Twitter followers x x x x 37314
Twitter following (account is following) x x x x 6150
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric autotrader.co.uk sgcarmart.com carsguide.com.au carwale.com carmax.com
Number of Referring Backlinks (Content Popularity) (day) 3,378,761 1,990,450 1,093,843 957,996 551,999
Number of Referring Domains (Content Popularity) (day) 17,087 2,494 7,044 3,044 7,340
Number of URLs found in the index (day) 559,576 1,287,247 277,425 861,971 1,040,072
Number of IPs that refer to domain (day) 9,985 1,747 5,403 2,205 5,599
Number of subnets that refer to domain (day) 6,881 1,551 4,021 1,895 4,090
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 20 11 26 8 45
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 77 23 59 18,261 122
Number of governmental and .gov - related domains that refer to domain (day) 6 x 3 x 6
Number of government and .gov - related external backlinks that link to domain (day) 524 x 35 x 23
The exact number of educational domains that refer to domain (day) 1 2 11 x 42
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 4 36 x 119
The exact number of government domains that refer to domain (day) x x x x 6
The exact number of government links that refer to domain (day) x x x x 23
Average number of outgoing links to unique domains for that domain (day) 1 11 1 3 0
The number of outgoing links for this domain (day) 3 21 2 3 0
Average number of internal links for domain (day) 15 241 51 34 28
Link Strength of Referring Domains (Content Popularity) (day) 52 39 47 47 52
Authority of Referring Domains (Content Popularity) (day) 53 27 52 51 64
TrustMetric value for domain (day) - Majestic metric 53 27 52 51 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Auto Trader UK | Find New & Used Cars for Sale
Desktop speed score 78
Mobile speed score 68
Mobile usability score 99
Number of all page resources 92
Number of static page resources 56
Number of JS page resources 35
Number of styles (CSS) page resources 2
Total request weight 18 kb
HTML response weight 153 kb
CSS response weight 312 kb
Images response weight 241 kb
JS response weight 1654 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://edx-uk.s3ae.com/tracking.js
http://scripts.sophus3.com/s3s/autotrader/ae/s3AE.js
http://scripts.sophus3.com/s3s/autotrader/logging.js
Cache (mobile) by setting expiry date for
http://tags.tiqcdn.com/utag/autotrader/at-mobile-web/prod/utag.js
http://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/fbevents.js
Minify JavaScript files (desktop)
http://scripts.sophus3.com/s3s/autotrader/logging.js - 3.7KiB (25%)
Optimize image files (desktop)
http://www.autotrader.co.uk/images/confidence-homepage/stay-safe.jpg - 2.3KiB (17%)
http://www.autotrader.co.uk/images/confidence-homepage/owner-reviews.jpg - 1.7KiB (24%)
http://www.autotrader.co.uk/images/confidence-homepage/best-dealers.jpg - 1.7KiB (19%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 595.
  • The competing domain carsguide.com.au has achieved a score of 612

Content

  • The word or combination of words with the lowest median result regarding the frequency is loans vehicle (based on first 10 subpages of examined domain).
  • The term trader only appears on this website and not on the websites of the competition.
  • Competitor sgcarmart.com has reached a value of 2494 for the metric: "Number of referring domains (daily value)".
  • The competitor sgcarmart.com has achieved a value of 23 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor sgcarmart.com has achieved a value of 39 for the metric: "Link power of the referring domains".

Social media

  • A link to Instagram was found on the main domain.
  • 40% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor carsguide.com.au tweet account is 2217 (since the last update).

Seo

  • The best position ever found for the main domain was 3 and it was found the keyword :keyword.
  • This free report has been updated for the competitor carwale.com on 2020-02-03.
  • From this group of websites, the domain carmax.com has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 45335 in our rankings.
  • On average, the competitors get at least 90669 visitors per month from the search engine.

Server

  • 56 CSS/JSS static elements can be found on the website of the main domain.
  • The total amount of the website requests on the main domain was calculated at 18 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
  • The number of static elements on the carwale.com page is 47.
  • Graphic files (on the homepage of the competitor carmax.com) have a size of 1282 kb.