Mini
Content Marketing comparison of websites for autotrader.co.uk
sgcarmart.com
carwale.com
carmax.com
carsguide.com.au
autotrader.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | autotrader.co.uk | sgcarmart.com | carsguide.com.au | carwale.com | carmax.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | autotrader.co.uk | sgcarmart.com | carsguide.com.au | carwale.com | carmax.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,378,761 | 1,990,450 | 1,093,843 | 957,996 | 551,999 |
| Number of Referring Domains (Content Popularity) (day) | 17,087 | 2,494 | 7,044 | 3,044 | 7,340 |
| Number of URLs found in the index (day) | 559,576 | 1,287,247 | 277,425 | 861,971 | 1,040,072 |
| Number of IPs that refer to domain (day) | 9,985 | 1,747 | 5,403 | 2,205 | 5,599 |
| Number of subnets that refer to domain (day) | 6,881 | 1,551 | 4,021 | 1,895 | 4,090 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 20 | 11 | 26 | 8 | 45 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 77 | 23 | 59 | 18,261 | 122 |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | x | 3 | x | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 524 | x | 35 | x | 23 |
| The exact number of educational domains that refer to domain (day) | 1 | 2 | 11 | x | 42 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3 | 4 | 36 | x | 119 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | 6 |
| The exact number of government links that refer to domain (day) | x | x | x | x | 23 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 11 | 1 | 3 | 0 |
| The number of outgoing links for this domain (day) | 3 | 21 | 2 | 3 | 0 |
| Average number of internal links for domain (day) | 15 | 241 | 51 | 34 | 28 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 39 | 47 | 47 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 53 | 27 | 52 | 51 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 53 | 27 | 52 | 51 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Auto Trader UK | Find New & Used Cars for Sale |
|
| Desktop speed score | 78 |
|---|---|
| Mobile speed score | 68 |
| Mobile usability score | 99 |
| Number of all page resources | 92 |
| Number of static page resources | 56 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 18 kb |
| HTML response weight | 153 kb |
| CSS response weight | 312 kb |
| Images response weight | 241 kb |
| JS response weight | 1654 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://edx-uk.s3ae.com/tracking.js
http://scripts.sophus3.com/s3s/autotrader/ae/s3AE.js
http://scripts.sophus3.com/s3s/autotrader/logging.js
|
|
Cache (mobile) by setting expiry date for http://tags.tiqcdn.com/utag/autotrader/at-mobile-web/prod/utag.js
http://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/fbevents.js
|
|
Minify JavaScript files (desktop) http://scripts.sophus3.com/s3s/autotrader/logging.js - 3.7KiB (25%)
|
|
Optimize image files (desktop) http://www.autotrader.co.uk/images/confidence-homepage/stay-safe.jpg - 2.3KiB (17%)
http://www.autotrader.co.uk/images/confidence-homepage/owner-reviews.jpg - 1.7KiB (24%)
http://www.autotrader.co.uk/images/confidence-homepage/best-dealers.jpg - 1.7KiB (19%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 595.
- The competing domain carwale.com has achieved a score of 1013
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is sale (based on first 10 subpages of examined domain).
- The term trader only appears on this website and not on the websites of the competition.
- Competitor sgcarmart.com has reached a value of 1287247 for the metric: "Number of URLs found in the index (daily value)".
- The competitor sgcarmart.com has achieved a value of 1551 for the metric: "Number of referring domains from different IP C blocks".
- The competitor sgcarmart.com has reached a value of 11 for the metric: "Average number of outgoing links to different domains".
Social media
- The domain carwale.com was defined as category: Motor Vehicle Company on Facebook.
- The domain carwale.com has a Twitter account.
- A link to Google+ was found on the competitors website: carsguide.com.au.
- The main domain has an Instagram account.
- 0% of this group of domains has a Youtube account.
Seo
- The best position ever found for the main domain was 3 and it was found the keyword :keyword.
- The average position in the search engine rankings for the main domain is 61.
- The main domain has a number of expected visitor coming from the search engine of 16047 per month (traffic).
- The competitors (carmax.com) best performing keyword is buick and it was found on the position 11
- The competitor sgcarmart.com should get at least 929 visitors from the search engine per month.
Server
- Javascript on the main domain hold 70% of all data transfers.
- On the homepage of the main domain 2 CSS files can be identified.
- The HTML script of the main domain weighs 1654 kb.
- The desktop version of the website carwale.com had 95 points scored at Google Insights.
- The content of the competitor carsguide.com.au website is allowed wider than viewport. This will likely require visitors to scroll horizontally.