Mini Content Marketing comparison of websites for autotrader.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
|Twitter following (account is following)||x||x||2209||80||6173|
|Instagram following (account is following)||x||x||x||x||x|
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
|Number of Referring Backlinks (Content Popularity) (day)||3,378,761||1,990,450||1,093,843||957,996||551,999|
|Number of Referring Domains (Content Popularity) (day)||17,087||2,494||7,044||3,044||7,340|
|Number of URLs found in the index (day)||559,576||1,287,247||277,425||861,971||1,040,072|
|Number of IPs that refer to domain (day)||9,985||1,747||5,403||2,205||5,599|
|Number of subnets that refer to domain (day)||6,881||1,551||4,021||1,895||4,090|
|Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day)||20||11||26||8||45|
|Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day)||77||23||59||18,261||122|
|Number of governmental and .gov - related domains that refer to domain (day)||6||x||3||x||6|
|Number of government and .gov - related external backlinks that link to domain (day)||524||x||35||x||23|
|The exact number of educational domains that refer to domain (day)||1||2||11||x||42|
|Number of Backlinks from .EDU Domains (Content Popularity) (day)||3||4||36||x||119|
|The exact number of government domains that refer to domain (day)||x||x||x||x||6|
|The exact number of government links that refer to domain (day)||x||x||x||x||23|
|Average number of outgoing links to unique domains for that domain (day)||1||11||1||3||0|
|The number of outgoing links for this domain (day)||3||21||2||3||0|
|Average number of internal links for domain (day)||15||241||51||34||28|
|Link Strength of Referring Domains (Content Popularity) (day)||52||39||47||47||52|
|Authority of Referring Domains (Content Popularity) (day)||53||27||52||51||64|
|TrustMetric value for domain (day) - Majestic metric||53||27||52||51||64|
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Auto Trader UK | Find New & Used Cars for Sale
|Desktop speed score||78|
|Mobile speed score||68|
|Mobile usability score||99|
|Number of all page resources||92|
|Number of static page resources||56|
|Number of JS page resources||35|
|Number of styles (CSS) page resources||2|
|Total request weight||18 kb|
|HTML response weight||153 kb|
|CSS response weight||312 kb|
|Images response weight||241 kb|
|JS response weight||1654 kb|
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
http://scripts.sophus3.com/s3s/autotrader/logging.js - 3.7KiB (25%)
Optimize image files (desktop)
http://www.autotrader.co.uk/images/confidence-homepage/stay-safe.jpg - 2.3KiB (17%)
http://www.autotrader.co.uk/images/confidence-homepage/owner-reviews.jpg - 1.7KiB (24%)
http://www.autotrader.co.uk/images/confidence-homepage/best-dealers.jpg - 1.7KiB (19%)
|Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)|
Summary of some information about this domain and its competition
- Die Domain achieved a Score of 595.
- The competing domain carwale.com has achieved a score of 1013
- The word or combination of words with the best median result regarding the frequency on the competitors website is sale (based on first 10 subpages of examined domain).
- The term sale only appears on one competitor's website - carwale.com.
- The competitor sgcarmart.com has achieved a value of 1990450 for the metric: "Number of incoming backlinks (daily value)".
- Competitor sgcarmart.com has reached a value of 1287247 for the metric: "Number of URLs found in the index (daily value)".
- The competitor sgcarmart.com has achieved a value of 1551 for the metric: "Number of referring domains from different IP C blocks".
- A link to Twitter has been found on the domain carmax.com.
- A link to Google+ was found on the competitors website: carsguide.com.au.
- 40% of this group of domains has a Google+ account.
- The number of Twitter tweets belonging to the competitor carsguide.com.au tweet account is 10607 (since the last update).
- The search engine rankings update for the main domain took place on 2020-02-03.
- The average position in the search engine rankings for the main domain is 61.
- The competitor carmax.com should get at least 46816 visitors from the search engine per month.
- The domain carmax.com has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The entire HTML files of the main domain homepage weighs 153 kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor carsguide.com.au website to save 576B kb each time the page is loaded.
- It would be an advantage to compress the image at the competitor carwale.com website: https://imgd.aeplcdn.com/0x0/cw/design15/user-profile-banner.jpg?v1.0 in order to 740B kb.
- The version for smartphones and tablets of the competitor carmax.com has achieved 95 points for user-experience (how user-friendly a website is).