Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x 8216 48544 37575
Twitter following (account is following) x x 2209 80 6173
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 3,378,761 1,990,450 1,093,843 957,996 551,999
Number of Referring Domains (Content Popularity) (day) 17,087 2,494 7,044 3,044 7,340
Number of URLs found in the index (day) 559,576 1,287,247 277,425 861,971 1,040,072
Number of IPs that refer to domain (day) 9,985 1,747 5,403 2,205 5,599
Number of subnets that refer to domain (day) 6,881 1,551 4,021 1,895 4,090
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 20 11 26 8 45
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 77 23 59 18,261 122
Number of governmental and .gov - related domains that refer to domain (day) 6 x 3 x 6
Number of government and .gov - related external backlinks that link to domain (day) 524 x 35 x 23
The exact number of educational domains that refer to domain (day) 1 2 11 x 42
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 4 36 x 119
The exact number of government domains that refer to domain (day) x x x x 6
The exact number of government links that refer to domain (day) x x x x 23
Average number of outgoing links to unique domains for that domain (day) 1 11 1 3 0
The number of outgoing links for this domain (day) 3 21 2 3 0
Average number of internal links for domain (day) 15 241 51 34 28
Link Strength of Referring Domains (Content Popularity) (day) 52 39 47 47 52
Authority of Referring Domains (Content Popularity) (day) 53 27 52 51 64
TrustMetric value for domain (day) - Majestic metric 53 27 52 51 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Auto Trader UK | Find New & Used Cars for Sale
Desktop speed score 78
Mobile speed score 68
Mobile usability score 99
Number of all page resources 92
Number of static page resources 56
Number of JS page resources 35
Number of styles (CSS) page resources 2
Total request weight 18 kb
HTML response weight 153 kb
CSS response weight 312 kb
Images response weight 241 kb
JS response weight 1654 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 3.7KiB (25%)
Optimize image files (desktop) - 2.3KiB (17%) - 1.7KiB (24%) - 1.7KiB (19%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 595.
  • The competing domain has achieved a score of 1013


  • The word or combination of words with the best median result regarding the frequency on the competitors website is sale (based on first 10 subpages of examined domain).
  • The term sale only appears on one competitor's website -
  • The competitor has achieved a value of 1990450 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor has reached a value of 1287247 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor has achieved a value of 1551 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • A link to Twitter has been found on the domain
  • A link to Google+ was found on the competitors website:
  • 40% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor tweet account is 10607 (since the last update).


  • The search engine rankings update for the main domain took place on 2020-02-03.
  • The average position in the search engine rankings for the main domain is 61.
  • The competitor should get at least 46816 visitors from the search engine per month.
  • The domain has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • The entire HTML files of the main domain homepage weighs 153 kb.
  • AJavascript on the competitor hold 75% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 576B kb each time the page is loaded.
  • It would be an advantage to compress the image at the competitor website: in order to 740B kb.
  • The version for smartphones and tablets of the competitor has achieved 95 points for user-experience (how user-friendly a website is).