Mini Content Marketing comparison of websites for autotrader.co.uk

sgcarmart.com

62%
Change competitor

carwale.com

34%
Change competitor

carmax.com

22%
Change competitor

carsguide.com.au

20%
Change competitor

autotrader.co.uk

20%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric autotrader.co.uk sgcarmart.com carsguide.com.au carwale.com carmax.com
Twitter followers x x 8158 x x
Twitter following (account is following) x x 2217 x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric autotrader.co.uk sgcarmart.com carsguide.com.au carwale.com carmax.com
Number of Referring Backlinks (Content Popularity) (day) 3,378,761 1,990,450 1,093,843 957,996 551,999
Number of Referring Domains (Content Popularity) (day) 17,087 2,494 7,044 3,044 7,340
Number of URLs found in the index (day) 559,576 1,287,247 277,425 861,971 1,040,072
Number of IPs that refer to domain (day) 9,985 1,747 5,403 2,205 5,599
Number of subnets that refer to domain (day) 6,881 1,551 4,021 1,895 4,090
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 20 11 26 8 45
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 77 23 59 18,261 122
Number of governmental and .gov - related domains that refer to domain (day) 6 x 3 x 6
Number of government and .gov - related external backlinks that link to domain (day) 524 x 35 x 23
The exact number of educational domains that refer to domain (day) 1 2 11 x 42
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 4 36 x 119
The exact number of government domains that refer to domain (day) x x x x 6
The exact number of government links that refer to domain (day) x x x x 23
Average number of outgoing links to unique domains for that domain (day) 1 11 1 3 0
The number of outgoing links for this domain (day) 3 21 2 3 0
Average number of internal links for domain (day) 15 241 51 34 28
Link Strength of Referring Domains (Content Popularity) (day) 52 39 47 47 52
Authority of Referring Domains (Content Popularity) (day) 53 27 52 51 64
TrustMetric value for domain (day) - Majestic metric 53 27 52 51 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Auto Trader UK | Find New & Used Cars for Sale
Desktop speed score 78
Mobile speed score 68
Mobile usability score 99
Number of all page resources 92
Number of static page resources 56
Number of JS page resources 35
Number of styles (CSS) page resources 2
Total request weight 18 kb
HTML response weight 153 kb
CSS response weight 312 kb
Images response weight 241 kb
JS response weight 1654 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://edx-uk.s3ae.com/tracking.js
http://scripts.sophus3.com/s3s/autotrader/ae/s3AE.js
http://scripts.sophus3.com/s3s/autotrader/logging.js
Cache (mobile) by setting expiry date for
http://tags.tiqcdn.com/utag/autotrader/at-mobile-web/prod/utag.js
http://www.googletagservices.com/tag/js/gpt.js
https://connect.facebook.net/en_US/fbevents.js
Minify JavaScript files (desktop)
http://scripts.sophus3.com/s3s/autotrader/logging.js - 3.7KiB (25%)
Optimize image files (desktop)
http://www.autotrader.co.uk/images/confidence-homepage/stay-safe.jpg - 2.3KiB (17%)
http://www.autotrader.co.uk/images/confidence-homepage/owner-reviews.jpg - 1.7KiB (24%)
http://www.autotrader.co.uk/images/confidence-homepage/best-dealers.jpg - 1.7KiB (19%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 595.
  • The competing domain carsguide.com.au has achieved a score of 612

Content

  • For the popular word quot, this would be a similar word combination: quot quot, quot title, quot query, quot redirectlocation, redirectlocation quot
  • The word or combination of words with the worst "Count on Page" result is loans vehicle (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency on the competitors website is please (based on first 10 subpages of examined domain).
  • The competitor sgcarmart.com has achieved a value of 1551 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor sgcarmart.com has achieved a value of 27 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to Twitter has been found on the domain carwale.com.
  • The domain carsguide.com.au has a Google+ account.
  • The main domain category on Facebook is "News & Media Website".
  • 80% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The best position ever found for the main domain was 3 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 16047 per month (traffic).
  • This free report has been updated for the competitor sgcarmart.com on 2020-01-17.
  • The competitors (carwale.com) best performing keyword is sedan and it was found on the position 15
  • The average position in the search engine rankings for the website carwale.com is 49.

Server

  • The desktop version of the main domain received an Insights value of 78 for the performance.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor carmax.com website to save 2.1KiB kb each time the page is loaded.
  • The number of static elements on the sgcarmart.com page is 178.
  • The entire CSS files of the competitor carsguide.com.au homepage weighs 51 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor carwale.com website.