Mini Content Marketing comparison of websites for

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Change competitor

Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 179
Youtube comments x x x x x
Youtube videos x x x x 295

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 3,892,256 1,093,843 957,996 575 5,048
Number of Referring Domains (Content Popularity) (day) 2,968 7,044 3,044 12 522
Number of URLs found in the index (day) 3,435,370 277,425 861,971 1,173 11,291
Number of IPs that refer to domain (day) 2,336 5,403 2,205 12 314
Number of subnets that refer to domain (day) 1,573 4,021 1,895 12 292
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 26 8 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16 59 18,261 x x
Number of governmental and .gov - related domains that refer to domain (day) 3 3 x x 1
Number of government and .gov - related external backlinks that link to domain (day) 5 35 x x 5
The exact number of educational domains that refer to domain (day) x 11 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 36 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 3 1 3 3 2
The number of outgoing links for this domain (day) 4 2 3 4 3
Average number of internal links for domain (day) 27 51 34 20 44
Link Strength of Referring Domains (Content Popularity) (day) 45 47 47 14 32
Authority of Referring Domains (Content Popularity) (day) 21 52 51 15 19
TrustMetric value for domain (day) - Majestic metric 21 52 51 15 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Cars For Sale in South Africa - Used Cars for Sale | Auto Dealer
Desktop speed score 83
Mobile speed score 69
Mobile usability score 99
Number of all page resources 214
Number of static page resources 192
Number of JS page resources 26
Number of styles (CSS) page resources 2
Total request weight 30 kb
HTML response weight 192 kb
CSS response weight 209 kb
Images response weight 1149 kb
JS response weight 1468 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.22 seconds
Minify JavaScript files (desktop) - 14.8KiB (15%)
Minify JavaScript files (mobile) - 14.8KiB (15%)
Optimize image files (desktop) - 9.3KiB (19%) - 7.8KiB (54%) - 1.2KiB (44%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 710.
  • The competing domain has achieved a score of 633


  • The term full only appears on this website and not on the websites of the competition.
  • The term dealer only appears on one competitor's website -
  • Competitor has achieved a value of 20 for the metric:"Average number of internal links".
  • The competitor has achieved a value of 14 for the metric: "Link power of the referring domains".
  • The competitor achieved a value of 15 for the metric: "Authority of the referring domains".

Social media

  • The domain has a Twitter account.
  • The domain has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor tweet account is 8158 (since the last update).
  • The number of Facebook fans belonging to the main domain facebook account is 99574 (since the last update).


  • The best position ever found for the competitor was 71 and it was found the keyword :keyword.
  • This free report has been updated for the main domain on 2017-10-13.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 66808.


  • Static objects of the competitor are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 1.2KiB kb each time the page is loaded.
  • The number of static elements on the page is 47.
  • On the homepage, belonging to 1 CSS files can be identified.
  • The number of Javascript resources (on the homepage of the main domain) is 26 .