Mini Content Marketing comparison of websites for

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Change competitor

Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 179
Youtube comments x x x x x
Youtube videos x x x x 295

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 3,892,256 1,093,843 957,996 575 5,048
Number of Referring Domains (Content Popularity) (day) 2,968 7,044 3,044 12 522
Number of URLs found in the index (day) 3,435,370 277,425 861,971 1,173 11,291
Number of IPs that refer to domain (day) 2,336 5,403 2,205 12 314
Number of subnets that refer to domain (day) 1,573 4,021 1,895 12 292
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 26 8 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16 59 18,261 x x
Number of governmental and .gov - related domains that refer to domain (day) 3 3 x x 1
Number of government and .gov - related external backlinks that link to domain (day) 5 35 x x 5
The exact number of educational domains that refer to domain (day) x 11 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 36 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 3 1 3 3 2
The number of outgoing links for this domain (day) 4 2 3 4 3
Average number of internal links for domain (day) 27 51 34 20 44
Link Strength of Referring Domains (Content Popularity) (day) 45 47 47 14 32
Authority of Referring Domains (Content Popularity) (day) 21 52 51 15 19
TrustMetric value for domain (day) - Majestic metric 21 52 51 15 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Cars For Sale in South Africa - Used Cars for Sale | Auto Dealer
Desktop speed score 83
Mobile speed score 69
Mobile usability score 99
Number of all page resources 214
Number of static page resources 192
Number of JS page resources 26
Number of styles (CSS) page resources 2
Total request weight 30 kb
HTML response weight 192 kb
CSS response weight 209 kb
Images response weight 1149 kb
JS response weight 1468 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.22 seconds
Minify JavaScript files (desktop) - 14.8KiB (15%)
Minify JavaScript files (mobile) - 14.8KiB (15%)
Optimize image files (desktop) - 9.3KiB (19%) - 7.8KiB (54%) - 1.2KiB (44%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 710.
  • The competing domain has achieved a score of 1627


  • 226 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is copy auto (based on first 10 subpages of examined domain).
  • The term full only appears on this website and not on the websites of the competition.
  • The term that appears on all competitors websites, but not on the website of the main domain, is more.
  • The competitor has achieved a value of 14 for the metric: "Link power of the referring domains".

Social media

  • A link to Instagram was found on the competitors website
  • The domain has a Linkedin account.
  • A link to Youtube was found on the domain
  • 20% of this group of domains has a Instagram account.
  • The competitor has created 286 youtube videos.


  • This free report has been updated for the competitor on 2020-02-09.
  • The URL occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 50.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 66808 visitors per month from the search engine.


  • The desktop version of the website had 81 points scored at Google Insights.
  • The version for smartphones and tablets of the competitor has achieved 96 points for user-experience (how user-friendly a website is).
  • Static objects of the main domain are numerous and,, could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the main domain responded within0.22 seconds.
  • On the homepage of the main domain 2 CSS files can be identified.