Mini Content Marketing comparison of websites for

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Change competitor

Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 8158 x 410 x
Twitter following (account is following) x 2217 x 168 x
Twitter likes x x x 342 x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 135
Youtube comments x x x x x
Youtube videos x x x x 286

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 3,892,256 1,093,843 957,996 575 5,048
Number of Referring Domains (Content Popularity) (day) 2,968 7,044 3,044 12 522
Number of URLs found in the index (day) 3,435,370 277,425 861,971 1,173 11,291
Number of IPs that refer to domain (day) 2,336 5,403 2,205 12 314
Number of subnets that refer to domain (day) 1,573 4,021 1,895 12 292
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 26 8 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16 59 18,261 x x
Number of governmental and .gov - related domains that refer to domain (day) 3 3 x x 1
Number of government and .gov - related external backlinks that link to domain (day) 5 35 x x 5
The exact number of educational domains that refer to domain (day) x 11 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 36 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 3 1 3 3 2
The number of outgoing links for this domain (day) 4 2 3 4 3
Average number of internal links for domain (day) 27 51 34 20 44
Link Strength of Referring Domains (Content Popularity) (day) 45 47 47 14 32
Authority of Referring Domains (Content Popularity) (day) 21 52 51 15 19
TrustMetric value for domain (day) - Majestic metric 21 52 51 15 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Cars For Sale in South Africa - Used Cars for Sale | Auto Dealer
Desktop speed score 83
Mobile speed score 69
Mobile usability score 99
Number of all page resources 214
Number of static page resources 192
Number of JS page resources 26
Number of styles (CSS) page resources 2
Total request weight 30 kb
HTML response weight 192 kb
CSS response weight 209 kb
Images response weight 1149 kb
JS response weight 1468 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.22 seconds
Minify JavaScript files (desktop) - 14.8KiB (15%)
Minify JavaScript files (mobile) - 14.8KiB (15%)
Optimize image files (desktop) - 9.3KiB (19%) - 7.8KiB (54%) - 1.2KiB (44%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 710.
  • The competing domain has achieved a score of 633


  • It is very likely that you can register and open a user account on the competitors website "".
  • 226 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency is car (based on first 10 subpages of examined domain).
  • The term please only occurs on the website and not on the website of the main domain.
  • The competitor has achieved a value of 575 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • The domain has a Twitter account.
  • A link to Youtube was found on the domain
  • The domain was defined as category: Motor Vehicle Company on Facebook.
  • 100% of this group of domains has a Facebook account.
  • On Facebook, the main domain is followed by 99574 fans.


  • The best position ever found for the competitor was 71 and it was found the keyword :keyword.
  • The competitor should get at least 14 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2017-10-13.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • The competing websites have an average search engine position of 33404 in our rankings.


  • When the homepage of the competitor is loaded once, 230 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the page is 47.
  • On the homepage, belonging to 1 CSS files can be identified.
  • Graphic files (on the homepage of the competitor have a size of 431 kb.
  • The server of the main domain responded within0.22 seconds.