Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x 53432
Twitter following (account is following) x x x x 4550
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 10600
Youtube comments x x x x x
Youtube videos x x x x 211

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 2,408,070 283,296 7,341,198 2,120,284 737,062
Number of Referring Domains (Content Popularity) (day) 29,818 7,426 55,109 26,787 7,601
Number of URLs found in the index (day) 1,134,459 4,004 3,268,683 1,524,201 426,262
Number of IPs that refer to domain (day) 19,946 5,253 32,811 17,632 4,519
Number of subnets that refer to domain (day) 13,370 4,194 20,169 11,839 3,261
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 612 205 834 367 103
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6,268 922 9,541 6,550 2,081
Number of governmental and .gov - related domains that refer to domain (day) 114 65 277 118 76
Number of government and .gov - related external backlinks that link to domain (day) 886 335 6,710 1,148 24,737
The exact number of educational domains that refer to domain (day) 536 189 706 339 8
Number of Backlinks from .EDU Domains (Content Popularity) (day) 5,827 889 8,530 6,504 34
The exact number of government domains that refer to domain (day) 85 61 251 110 1
The exact number of government links that refer to domain (day) 786 326 6,578 1,101 2
Average number of outgoing links to unique domains for that domain (day) 5 3 1 3 7
The number of outgoing links for this domain (day) 8 4 1 5 7
Average number of internal links for domain (day) 27 26 9 26 24
Link Strength of Referring Domains (Content Popularity) (day) 57 45 64 58 47
Authority of Referring Domains (Content Popularity) (day) 38 66 81 49 61
TrustMetric value for domain (day) - Majestic metric 38 66 81 49 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Autism Speaks
Desktop speed score 67
Mobile speed score 54
Mobile usability score 97
Number of all page resources 73
Number of static page resources 52
Number of JS page resources 26
Number of styles (CSS) page resources 4
Total request weight 9 kb
HTML response weight 73 kb
CSS response weight 235 kb
Images response weight 650 kb
JS response weight 1200 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 3.9KiB (40%) - 588B (24%)
Minify your CSS files (mobile) - 3.9KiB (40%) - 588B (24%)
Minify HTML files (desktop) - 3.1KiB (19%)
Minify HTML files (mobile) - 3.1KiB (19%)
Minify JavaScript files (desktop) - 2.2KiB (40%) - 1KiB (22%) - 563B (42%)
Minify JavaScript files (mobile) - 2.2KiB (40%) - 1KiB (22%) - 563B (42%)
Optimize image files (desktop) - 93.5KiB (62%) - 57.6KiB (79%) - 31.3KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1213.
  • The competing domain has achieved a score of 896


  • The most common term on the website is your
  • The competitor has achieved a value of 4194 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor has reached a value of 4 for the metric: "Number of outgoing links".
  • Competitor has achieved a value of 26 for the metric:"Average number of internal links".
  • The competitor achieved a value of 66 for the metric: "Authority of the referring domains".

Social media

  • The main domain category on Facebook is "Charity Organization".
  • 40% of this group of domains has a Google+ account.
  • On Facebook, the main domain is followed by 2088356 fans.
  • On Twitter, the main domain ha an activity of 43593 tweets.
  • THe main domain instagram account has a post activity of 1961


  • The data of the search engine results was updated on the 2020-02-10 for the domain
  • The best position ever found for the competitor was 63 and it was found the keyword :keyword.
  • The domain has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 7345.


  • Graphic files (on the homepage of the competitor have a size of 2180 kb.
  • The content of the competitor website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The mobile version of the competitor achieved 39 points for the server response and website loading times in the Google Insights test.
  • The CSS file on the main domain could be compressed to save 24% - 588B kb.
  • The HTML script of the main domain weighs 1200 kb.