Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 17280 x 40078 x
Twitter following (account is following) x 1689 x 6353 x
Twitter likes x x x 15455 x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 8570
Youtube comments x x x x x
Youtube videos x x x x 200

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 2,408,070 283,296 7,341,198 2,120,284 737,062
Number of Referring Domains (Content Popularity) (day) 29,818 7,426 55,109 26,787 7,601
Number of URLs found in the index (day) 1,134,459 4,004 3,268,683 1,524,201 426,262
Number of IPs that refer to domain (day) 19,946 5,253 32,811 17,632 4,519
Number of subnets that refer to domain (day) 13,370 4,194 20,169 11,839 3,261
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 612 205 834 367 103
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6,268 922 9,541 6,550 2,081
Number of governmental and .gov - related domains that refer to domain (day) 114 65 277 118 76
Number of government and .gov - related external backlinks that link to domain (day) 886 335 6,710 1,148 24,737
The exact number of educational domains that refer to domain (day) 536 189 706 339 8
Number of Backlinks from .EDU Domains (Content Popularity) (day) 5,827 889 8,530 6,504 34
The exact number of government domains that refer to domain (day) 85 61 251 110 1
The exact number of government links that refer to domain (day) 786 326 6,578 1,101 2
Average number of outgoing links to unique domains for that domain (day) 5 3 1 3 7
The number of outgoing links for this domain (day) 8 4 1 5 7
Average number of internal links for domain (day) 27 26 9 26 24
Link Strength of Referring Domains (Content Popularity) (day) 57 45 64 58 47
Authority of Referring Domains (Content Popularity) (day) 38 66 81 49 61
TrustMetric value for domain (day) - Majestic metric 38 66 81 49 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Autism Speaks
Desktop speed score 67
Mobile speed score 54
Mobile usability score 97
Number of all page resources 73
Number of static page resources 52
Number of JS page resources 26
Number of styles (CSS) page resources 4
Total request weight 9 kb
HTML response weight 73 kb
CSS response weight 235 kb
Images response weight 650 kb
JS response weight 1200 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 3.9KiB (40%) - 588B (24%)
Minify your CSS files (mobile) - 3.9KiB (40%) - 588B (24%)
Minify HTML files (desktop) - 3.1KiB (19%)
Minify HTML files (mobile) - 3.1KiB (19%)
Minify JavaScript files (desktop) - 2.2KiB (40%) - 1KiB (22%) - 563B (42%)
Minify JavaScript files (mobile) - 2.2KiB (40%) - 1KiB (22%) - 563B (42%)
Optimize image files (desktop) - 93.5KiB (62%) - 57.6KiB (79%) - 31.3KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1213.
  • The competing domain has achieved a score of 896


  • For the popular word your, this would be a similar word combination: your area, find your, ndss your, your child, your family
  • The word or combination of words with the worst "Count on Page" result on the competitors website is health carelife (based first 10 subpages of the domain under investigation).
  • The term resources only appears on one competitor's website -
  • Competitor has achieved a value of 189 for the metric: "Number of referring .EDU domains (daily value)".
  • Competitor has achieved a value of 326 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".

Social media

  • The main domain category on Facebook is "Charity Organization".
  • The main domain has a Twitter account.
  • 40% of this group of domains has a Google+ account.
  • THe main domain instagram account has a post activity of 1961
  • The number of instagram posts on the competitor instagram account is 753 (since the last update).


  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • The competitor should get at least 4709 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2020-02-09.
  • The main domain's best performing keyword is disorder and it was found on the position 20
  • The average number of visitors expected from the search engine for the competitors websites is 7345.


  • Static objects of the main domain are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 3.1KiB kb each time the page is loaded.
  • The main domain website could compress the JS file and save 563B kb (42%).
  • The desktop version of the main domain received an Insights value of 67 for the performance.
  • The number of Javascript resources (on the homepage of the main domain) is 26 .