Mini Content Marketing comparison of websites for


Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 1,781,679
Number of Referring Domains (Content Popularity) (day) 6,811
Number of URLs found in the index (day) 442,159
Number of IPs that refer to domain (day) 5,827
Number of subnets that refer to domain (day) 4,793
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 37
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,606
Number of governmental and .gov - related domains that refer to domain (day) 4
Number of government and .gov - related external backlinks that link to domain (day) 24
The exact number of educational domains that refer to domain (day) 14
Number of Backlinks from .EDU Domains (Content Popularity) (day) 357
The exact number of government domains that refer to domain (day) 4
The exact number of government links that refer to domain (day) 24
Average number of outgoing links to unique domains for that domain (day) 0
The number of outgoing links for this domain (day) 1
Average number of internal links for domain (day) 52
Link Strength of Referring Domains (Content Popularity) (day) 51
Authority of Referring Domains (Content Popularity) (day) 42
TrustMetric value for domain (day) - Majestic metric 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AUR (en) - Home
Desktop speed score 93
Mobile speed score 78
Mobile usability score 64
Number of all page resources 8
Number of static page resources 1
Number of JS page resources 2
Number of styles (CSS) page resources 2
HTML response weight 13 kb
CSS response weight 22 kb
Images response weight 7 kb
JS response weight 96 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Minify your CSS files (desktop) - 1.5KiB (31%)
Minify your CSS files (mobile) - 1.5KiB (31%)
Optimize image files (desktop) - 1.4KiB (25%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.


  • The URL is the most common search engine result in our search engine rankings
  • The search engine rankings update for the main domain took place on 2019-03-19.
  • The main domain's best performing keyword is fadein and it was found on the position 45
  • The average position in the search engine rankings for the main domain is 64.
  • The main domain has a number of expected visitor coming from the search engine of 346 per month (traffic).


  • Javascript on the main domain hold 70% of all data transfers.
  • The desktop version of the main domain received an Insights value of 93 for the performance.
  • When the homepage of the main domain is loaded once, 8 objects are downloaded (files, JS scripts, etc.).
  • 1 CSS/JSS static elements can be found on the website of the main domain.
  • The entire HTML files of the main domain homepage weighs 13 kb.