Mini Content Marketing comparison of websites for aupair.ch

sprachausbildung.ch

72%
Change competitor

swissengineering.ch

29%
Change competitor

profilia.ch

22%
Change competitor

perfectway.ch

22%
Change competitor

aupair.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Number of Referring Backlinks (Content Popularity) (day) x 95,465 2,329 408 x
Number of Referring Domains (Content Popularity) (day) x 650 266 29 x
Number of URLs found in the index (day) x 7,251 2,075 1,609 x
Number of IPs that refer to domain (day) x 497 191 25 x
Number of subnets that refer to domain (day) x 377 172 25 x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x 2 x x x
Number of government and .gov - related external backlinks that link to domain (day) x 1,685 x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 7 1 3 x
The number of outgoing links for this domain (day) x 7 2 4 x
Average number of internal links for domain (day) x 28 12 18 x
Link Strength of Referring Domains (Content Popularity) (day) x 35 31 15 x
Authority of Referring Domains (Content Popularity) (day) x 42 20 19 x
TrustMetric value for domain (day) - Majestic metric x 42 20 19 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Über uns / Profil / Profilo
Desktop speed score 82
Mobile speed score 68
Mobile usability score 81
Number of all page resources 22
Number of static page resources 21
Number of JS page resources 11
Number of styles (CSS) page resources 7
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 50 kb
Images response weight 403 kb
JS response weight 478 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Cache (mobile) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Speed up server response time
Response time in 0.31 seconds
Minify your CSS files (desktop)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify your CSS files (mobile)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify JavaScript files (desktop)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Minify JavaScript files (mobile)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Optimize image files (desktop)
http://aupair.ch/templates/beez3/images/personal/oui_si_yes_menu.jpg - 1.2KiB (45%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 500.
  • The competing domain perfectway.ch has achieved a score of 523

Content

  • The most common word or combination of words on the competitors Website: sprachausbildung.ch is schule
  • 324 Words / phrases were found at competitor "profilia.ch".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is pair (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is alémanique profilo (based first 10 subpages of the domain under investigation).
  • Competitor sprachausbildung.ch has reached a value of 1609 for the metric: "Number of URLs found in the index (daily value)".

Social media

  • The domain profilia.ch has a Twitter account.
  • A link to Instagram was found on the competitors website swissengineering.ch.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The URL https://www.perfectway.ch/ is the most frequent url in our search engine rankings, which belongs to the competitor perfectway.ch
  • The best position ever found for the competitor perfectway.ch was 42 and it was found the keyword :keyword.
  • The competitor perfectway.ch should get at least 66000 visitors from the search engine per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 55399.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor sprachausbildung.ch website to save 2.4KiB kb each time the page is loaded.
  • The number of Javascript resources (on the homepage of the competitor swissengineering.ch) is 28 .
  • The content of the competitor sprachausbildung.ch website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The mobile version of the competitor profilia.ch achieved 56 points for the server response and website loading times in the Google Insights test.
  • Title of the homepage for the main domain is Über uns / Profil / Profilo .