Mini Content Marketing comparison of websites for aupair.ch

sprachausbildung.ch

72%
Change competitor

swissengineering.ch

29%
Change competitor

profilia.ch

22%
Change competitor

perfectway.ch

22%
Change competitor

aupair.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Number of Referring Backlinks (Content Popularity) (day) x 95,465 2,329 408 x
Number of Referring Domains (Content Popularity) (day) x 650 266 29 x
Number of URLs found in the index (day) x 7,251 2,075 1,609 x
Number of IPs that refer to domain (day) x 497 191 25 x
Number of subnets that refer to domain (day) x 377 172 25 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x 1,685 x x x
The number of outgoing links for this domain (day) x 7 2 4 x
Average number of internal links for domain (day) x 28 12 18 x
Link Strength of Referring Domains (Content Popularity) (day) x 35 31 15 x
Authority of Referring Domains (Content Popularity) (day) x 42 20 19 x
TrustMetric value for domain (day) - Majestic metric x 42 20 19 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Über uns / Profil / Profilo
Desktop speed score 82
Mobile speed score 68
Mobile usability score 81
Number of all page resources 22
Number of static page resources 21
Number of JS page resources 11
Number of styles (CSS) page resources 7
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 50 kb
Images response weight 403 kb
JS response weight 478 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Cache (mobile) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Speed up server response time
Response time in 0.31 seconds
Minify your CSS files (desktop)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify your CSS files (mobile)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify JavaScript files (desktop)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Minify JavaScript files (mobile)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Optimize image files (desktop)
http://aupair.ch/templates/beez3/images/personal/oui_si_yes_menu.jpg - 1.2KiB (45%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 500.
  • The competing domain profilia.ch has achieved a score of 543

Content

  • The most common term (found) on the website is pair
  • 183 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency is nous (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency is alémanique profilo (based on first 10 subpages of examined domain).
  • The term nous only appears on this website and not on the websites of the competition.

Social media

  • The domain swissengineering.ch has a Google+ account.
  • 20% of this group of domains has a Facebook account.
  • 40% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • In the search engine rankings below, the average position for the competitor swissengineering.ch is: 51.
  • The best position ever found for the main domain was 44 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 75.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 55399.

Server

  • Graphic files (on the homepage of the competitor sprachausbildung.ch) have a size of 2826 kb.
  • The mobile version of the competitor swissengineering.ch achieved 58 points for the server response and website loading times in the Google Insights test.
  • The CSS of the main domain website accounts for5% of all data transfers.
  • The mobile website of the main domain got a score of 68/100 points for the loading times.
  • The version for smartphones and tablets of the main domain has achieved 81 points for user-experience (how user-friendly a website is).