Mini Content Marketing comparison of websites for aupair.ch

sprachausbildung.ch

72%
Change competitor

swissengineering.ch

29%
Change competitor

profilia.ch

22%
Change competitor

perfectway.ch

22%
Change competitor

aupair.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aupair.ch swissengineering.ch profilia.ch sprachausbildung.ch perfectway.ch
Number of Referring Backlinks (Content Popularity) (day) x 95,465 2,329 408 x
Number of Referring Domains (Content Popularity) (day) x 650 266 29 x
Number of URLs found in the index (day) x 7,251 2,075 1,609 x
Number of IPs that refer to domain (day) x 497 191 25 x
Number of subnets that refer to domain (day) x 377 172 25 x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x 2 x x x
Number of government and .gov - related external backlinks that link to domain (day) x 1,685 x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 7 1 3 x
The number of outgoing links for this domain (day) x 7 2 4 x
Average number of internal links for domain (day) x 28 12 18 x
Link Strength of Referring Domains (Content Popularity) (day) x 35 31 15 x
Authority of Referring Domains (Content Popularity) (day) x 42 20 19 x
TrustMetric value for domain (day) - Majestic metric x 42 20 19 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Über uns / Profil / Profilo
Desktop speed score 82
Mobile speed score 68
Mobile usability score 81
Number of all page resources 22
Number of static page resources 21
Number of JS page resources 11
Number of styles (CSS) page resources 7
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 50 kb
Images response weight 403 kb
JS response weight 478 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Cache (mobile) by setting expiry date for
http://aupair.ch/media/jui/js/bootstrap.min.js
http://aupair.ch/media/jui/js/jquery-migrate.min.js
http://aupair.ch/media/jui/js/jquery-noconflict.js
Speed up server response time
Response time in 0.31 seconds
Minify your CSS files (desktop)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify your CSS files (mobile)
http://aupair.ch/templates/beez3/css/layout.css - 830B (20%)
http://aupair.ch/templates/beez3/css/position.css - 587B (28%)
http://aupair.ch/templates/beez3/css/print.css - 549B (31%)
Minify JavaScript files (desktop)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Minify JavaScript files (mobile)
http://aupair.ch/templates/beez3/javascript/respond.src.js - 1.5KiB (43%)
http://aupair.ch/templates/beez3/javascript/hide.js - 708B (25%)
Optimize image files (desktop)
http://aupair.ch/templates/beez3/images/personal/oui_si_yes_menu.jpg - 1.2KiB (45%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 500.
  • The competing domain perfectway.ch has achieved a score of 523

Content

  • 244 Words / phrases were found at competitor "swissengineering.ch".
  • 183 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is alémanique profilo (based on first 10 subpages of examined domain).
  • Competitor sprachausbildung.ch has reached a value of 1609 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor sprachausbildung.ch has reached a value of 3 for the metric: "Average number of outgoing links to different domains".

Social media

  • A link to Twitter has been found on the domain profilia.ch.
  • The domain swissengineering.ch has an Instagram account.
  • 20% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • Of all the URLs found in the domain perfectway.ch, "https://www.perfectway.ch/" is the most frequently found URL in the search results.
  • In the search engine rankings below, the average position for the competitor swissengineering.ch is: 51.
  • This free report has been updated for the main domain on 2020-02-09.
  • The main domain's best performing keyword is pair and it was found on the position 44
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • The total amount of the website requests on competitor profilia.ch was calculated at 4 kb.
  • The CSS of the main domain website accounts for5% of all data transfers.
  • The main domain website could compress the JS file http://aupair.ch/templates/beez3/javascript/respond.src.js and save 1.5KiB kb (43%).
  • When the homepage of the main domain is loaded once, 22 objects are downloaded (files, JS scripts, etc.).
  • The content of the main domain website is allowed wider than viewport. This will likely require visitors to scroll horizontally.