Mini Content Marketing comparison of websites for audubon.org

audubon.org

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric audubon.org
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric audubon.org
Number of Referring Backlinks (Content Popularity) (day) 12,252,160
Number of Referring Domains (Content Popularity) (day) 32,242
Number of URLs found in the index (day) 3,610,117
Number of IPs that refer to domain (day) 21,195
Number of subnets that refer to domain (day) 13,786
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 653
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 11,068
Number of governmental and .gov - related domains that refer to domain (day) 178
Number of government and .gov - related external backlinks that link to domain (day) 2,475
The exact number of educational domains that refer to domain (day) 589
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10,585
The exact number of government domains that refer to domain (day) 169
The exact number of government links that refer to domain (day) 2,384
Average number of outgoing links to unique domains for that domain (day) 2
The number of outgoing links for this domain (day) 2
Average number of internal links for domain (day) 38
Link Strength of Referring Domains (Content Popularity) (day) 62
Authority of Referring Domains (Content Popularity) (day) 76
TrustMetric value for domain (day) - Majestic metric 76

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Audubon
Desktop speed score 42
Mobile speed score 46
Mobile usability score 91
Number of all page resources 97
Number of static page resources 71
Number of JS page resources 28
Number of styles (CSS) page resources 6
Total request weight 18 kb
HTML response weight 140 kb
CSS response weight 383 kb
Images response weight 2611 kb
JS response weight 1488 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.js
http://static.hotjar.com/c/hotjar-70435.js?sv=5
http://cdn.optimizely.com/js/2598660278.js
Cache (mobile) by setting expiry date for
https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.js
http://static.hotjar.com/c/hotjar-70435.js?sv=5
http://cdn.optimizely.com/js/2598660278.js
Minify JavaScript files (desktop)
http://www.audubon.org/sites/default/files/js/js_pdUzAdD_yA592IBhy_Gjt14iaG_DLKq1ZSNSrgflV6E.js - 12.5KiB (30%)
http://www.audubon.org/sites/default/files/js/js_xRFXlRPiJebxyT0mjSjEF3_wJsdXaxc-gOd3FnNYSaM.js - 6.9KiB (27%)
http://www.audubon.org/sites/default/files/js/js_hExwd0uRFICBpj4gUbZ0EZb_xVgfjHL2vp0Or-_uSIw.js - 6.5KiB (35%)
Minify JavaScript files (mobile)
http://www.audubon.org/sites/default/files/js/js_pdUzAdD_yA592IBhy_Gjt14iaG_DLKq1ZSNSrgflV6E.js - 12.5KiB (30%)
http://www.audubon.org/sites/default/files/js/js_xRFXlRPiJebxyT0mjSjEF3_wJsdXaxc-gOd3FnNYSaM.js - 6.9KiB (27%)
http://www.audubon.org/sites/default/files/js/js_hExwd0uRFICBpj4gUbZ0EZb_xVgfjHL2vp0Or-_uSIw.js - 6.5KiB (35%)
Optimize image files (desktop)
http://d2fbmjy3x0sdua.cloudfront.net/cdn/farfuture/TATS7kndFCdsBs9S66Bk1Cg47sapCXvPI7z_tmDUbe4/mtime:1499721275/sites/default/files/styles/article_featured/public/9276864256_b47b6fcee0_o.jpg?itok=nC_edbyL - 186.2KiB (74%)
http://d2fbmjy3x0sdua.cloudfront.net/cdn/farfuture/RMpzeIT5BqjdNztwB1nYOxrHr_CummhA2i4sOwnYiPo/mtime:1486717194/sites/default/files/styles/get_outside/public/breakout-section-flyway.jpg?itok=VtZNrpQQ - 79.6KiB (20%)
http://d2fbmjy3x0sdua.cloudfront.net/cdn/farfuture/FzEMPVdWA1YHN9UdEA8uwVAlyLgdLl-ng3Q8TFWTgFE/mtime:1499721843/sites/default/files/styles/featured_frontpage/public/web_deborahalbert_penguin_amateur_0.jpg?itok=91L1iznW - 75.2KiB (20%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL http://www.audubon.org/field-guide/bird/sora occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-18.
  • The main domain's best performing keyword is birds and it was found on the position 18
  • The average position in the search engine rankings for the main domain is 52.
  • The number of visitors from the search engine to the main domain is 678 per month.

Server

  • The main domain has a number of pages indexed in the search engine of 41,000.
  • Static objects of the main domain are numerous and https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.js, http://static.hotjar.com/c/hotjar-70435.js?sv=5, http://cdn.optimizely.com/js/2598660278.js, http://www.googletagmanager.com/gtm.js?id=GTM-WWKLTG could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the main domain: http://d2fbmjy3x0sdua.cloudfront.net/cdn/farfuture/wQOKRtU2V5krfTZIPTOv4r1L4NuV7G0ztyimJGXItYQ/mtime:1499694133/sites/default/files/styles/article_teaser/public/editorial-card-images/article/web_edcard_deeohn-ferris-headshot-web-ksp_df_0200_edt_web.jpg?itok=rUcrIQTL in order to 16.5KiB kb.
  • When the homepage of the main domain is loaded once, 97 objects are downloaded (files, JS scripts, etc.).
  • Graphic files (on the homepage of the main domain) have a size of 2611 kb.