Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 31,013 18,241,502 2,743,862 520,319
Number of Referring Domains (Content Popularity) (day) 1,878 15,433 4,366 1,903
Number of URLs found in the index (day) 44,463 389,421 75,509 17,297
Number of IPs that refer to domain (day) 1,611 11,978 2,534 1,552
Number of subnets that refer to domain (day) 1,427 9,214 1,919 1,378
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 58 411 20 40
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 319 3,226 377 314
Number of governmental and .gov - related domains that refer to domain (day) 39 334 1 36
Number of government and .gov - related external backlinks that link to domain (day) 413 54,875 2 1,567
The exact number of educational domains that refer to domain (day) 26 154 7 14
Number of Backlinks from .EDU Domains (Content Popularity) (day) 130 1,125 344 77
The exact number of government domains that refer to domain (day) 10 20 x 6
The exact number of government links that refer to domain (day) 106 545 x 18
Average number of outgoing links to unique domains for that domain (day) 0 2 3 0
The number of outgoing links for this domain (day) 0 3 4 0
Average number of internal links for domain (day) 15 37 61 15
Link Strength of Referring Domains (Content Popularity) (day) 42 51 55 42
Authority of Referring Domains (Content Popularity) (day) 50 50 53 56
TrustMetric value for domain (day) - Majestic metric 50 50 53 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Welcome to the Secretariat of the Antarctic Treaty Website
Desktop speed score 82
Mobile speed score 80
Mobile usability score 71
Number of all page resources 17
Number of static page resources 14
Number of JS page resources 1
Number of styles (CSS) page resources 1
Total request weight 1 kb
HTML response weight 5 kb
CSS response weight 25 kb
Images response weight 206 kb
JS response weight 22 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 3.9KiB (16%)
Minify HTML files (desktop) - 961B (19%)
Minify JavaScript files (desktop) - 975B (15%)
Minify JavaScript files (mobile) - 975B (15%)
Optimize image files (desktop) - 25.5KiB (19%) - 22.3KiB (99%) - 2KiB (13%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 686.
  • The competing domain has achieved a score of 2945


  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is atlantic environment (based on first 10 subpages of examined domain).
  • 176 words or phrases (two word combinations) were found on the main domain.
  • Competitor has achieved a value of 411 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor has achieved a value of 54875 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor achieved a value of 1125 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • A link to Instagram was found on the competitors website
  • 25% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 25% of this group of domains has a Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0


  • The data of the search engine results was updated on the 2020-02-03 for the domain
  • The URL occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 0 per month.
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 1535 in our rankings.


  • Static objects of the competitor are numerous and could have information about their expiry date and be loaded from the cache of the browser.
  • On the homepage, belonging to 10 CSS files can be identified.
  • The entire HTML files of the main domain homepage weighs 5 kb.
  • Graphic files (on the homepage of the main domain) have a size of 206 kb.
  • The content of the competitor website is allowed wider than viewport. This will likely require visitors to scroll horizontally.